In this study, I tried to study whether the congruence between consumer's brand image and self image influences consumer's brand preference. the outcomes of the study suggest that the consumers purchase the image of the brands, rather than the products themselves. Thus, the firm must develop the brand image focused on consumer's preference.

The purposes of this study were to investigate how infant care service quality affect the parents' satisfaction and to examine the infant care center. This study also investigated the parents' satisfaction depending on their enrollment reason and selection criteria.

This study was to identify the relationships among the autonomy, job stress, and job performance of nurses. For general characteristics, there was no difference was a difference in the job stress of the subjects in accordance with their ages and clinical nursing career. In conclusion, in order to enhance nursing specialty by offering qualitative nursing, To amerliorate job performance, it is necessary to improve the autonomy of nurses and to manage their job stress properly.