Industry Promotion Research (산업진흥연구)

Industrial Promotion Institute (산업진흥원)
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A Study on the Impact of Digital Transformation and Business Model Innovation on Enterprise Performance

디지털화 전환과 비즈니스 모델혁신이 기업성과에 미치는 영향

  • Peng Yang (Shandong Qiming Institute of Education Science and Technology) ;
  • Jaeyeon Sim (Dept. Of Management, Sehan University)
  • 양붕 (중국 산동치밍교육기술연구소) ;
  • 심재연 (세한대학교 경영학과)
  • Received : 2024.06.10
  • Accepted : 2024.10.08
  • Published : 2024.10.31
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Abstract

In this study, 293 listed enterprises in Shandong Province and Jiangsu Province, China, from 2013 to 2023 are selected as the research object, and the questionnaire method is used to investigate the enterprises that carry out digital transformation, and the data collected from the questionnaires are statistically analyzed. By combining theoretical elaboration and empirical research, the relationship between enterprise digital transformation, business model innovation and corporate performance is investigated. The research results show that digital transformation has a positive impact on corporate performance and business model innovation, and business model innovation plays a mediating role between digital transformation and corporate performance. Based on the conclusions of the study, companies should actively promote digital transformation and accelerate its process. Companies should optimize the company's business innovation model to enhance the company's competitiveness. Companies should accelerate the establishment of a sound policy support for the digital transformation of enterprises, to provide support and reference for the implementation of digital transformation and business model innovation.

본 연구에서는 2013년부터 2023년까지 중국 산둥성과 장쑤성의 293개 상장기업을 연구대상으로 선정하고, 설문조사 방법을 사용하였다. 디지털화 전환을 추진하는 기업을 조사하여 설문조사에서 수집된 데이터를 통계적으로 분석하였다. 이론적 정교화와 실증적 연구를 결합하여, 기업의 디지털화 전환, 비즈니스 모델혁신과 기업성과 간의 관계를 분석하였다. 연구 결과에 따르면 디지털화 전환은 기업성과와 비즈니스 모델혁신에 긍정적인 영향을 미치고 있는 것으로 나타났으며, 비즈니스 모델혁신은 디지털화 전환과 기업성과 사이에서 매개역할을 하는 것으로 나타났다. 연구의 결론을 바탕으로 기업들은 디지털화 전환을 적극적으로 추진하여야 하고, 프로세스를 가속화해야 한다. 또한 기업들도 기업의 경쟁력을 높이기 위해 기업의 비즈니스 혁신모델을 최적화하도록 노력해야 한다. 기업은 기업의 디지털화 전환을 위한 발전적 지원시스템을 구축하고, 디지털화 전환과 비즈니스 모델혁신의 실천에 대한 지원과 협력를 제공할 수 있는 시스템을 구축하는데 노력해야 한다.

Keywords

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