Journal of Public Diplomacy

한국공공외교학회 (The Korean Association for Public Diplomacy)
권호 표지
DOI QR코드

DOI QR Code

Nation branding and international media coverage of domestic conflict: An agenda-setting study

  • Jami Fullerton (School of Global Studies, Oklahoma State University) ;
  • John P. Schoeneman Jr (School of Global Studies, Oklahoma State University) ;
  • Alice Kendrick (Temerlin Advertising Institute, Southern Methodist University)
  • 투고 : 2023.04.01
  • 심사 : 2023.08.21
  • 발행 : 2023.12.31
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

Agenda-setting theory of the media describes the relationships between how news media present issues and how important those issues are to news consumers. Applying agenda setting theory, we ask, does media coverage of international political events relate to a nation's brand? We leverage a domestic conflict index variable from the Cross National Time-Series (CNTS) dataset of New York Times articles, which are considered influencers of global news content. Our dependent variable is Anholt's NBI index from consumer surveys from 2005 through 2007, whose data include an aggregate nation brand index score as well as a disaggregated score for different categories such as tourism and exports. To investigate these relationships, we employ general additive models (GAM), which account for non-linearity using cubic splines, finding generally a negative relationship between media coverage of conflict and consumer sentiment of a country. To confirm our findings, we compare the results with both the Global Database of Events, Language and Tone (GDELT) dataset of political events and the Upsala Conflict Data Program (UCDP) measure of reported conflict fatalities in a country.

키워드

참고문헌

  1. Aaker, D. A. (1996). Measuring brand equity across products and markets. California management review, 38(3).
  2. Anholt, S. 2011. Competitive Identity. In N. Morgan, A. Pritchard, & R. Pride (Eds.) Destination brands: Managing place reputation. Routledge. pp. 21-31.
  3. Anhol, S. (2020). The good country equation: How we can repair the world in one generation. Berrett-Koehler Publishers.
  4. Anholt, S, & Hildreth, J. (2004). Brand America: The mother of all brands. Cyan Communications.
  5. Banks, A. S, & Wilson, K. A. 2022. Cross-National Time-Series Data Archive (CNTS). Databanks International (Jerusalem, Israel).
  6. Binder, M., & Golub, J. (2020). Civil conflict and agenda-setting speed in the United Nations Security Council. International Studies Quarterly, 64(2), 419-430.
  7. Chomsky, D. (2000). Advance agent of the Truman doctrine: The United States, the New York Times, and the Greek civil war. Political Communication, 17(4), 415-432.
  8. Denham, B. E. (2014). Intermedia attribute agenda setting in the New York Times: The case of animal abuse in US horse racing. Journalism & Mass Communication Quarterly, 91(1), 17-37.
  9. Fullerton, J, & Holtzhausen, D. (2012). Americans' attitudes toward South Africa: A study of country reputation and the 2010 FIFA World Cup. Place Branding and Public Diplomacy, 8, 269-283.
  10. Fullerton, J. A., & Kendrick, A. (2017). Shaping international public opinion: A model for nation branding and public diplomacy. Peter Lang Incorporated, International Academic Publishers.
  11. Golan, G. (2006). "Inter-media agenda setting and global news coverage: Assessing the influence of the New York Times on three network television evening news programs. Journalism studies, 7(2), 323-333.
  12. Goldstein, J. S. (1992). A conflict-cooperation scale for WEIS events data." Journal of Conflict Resolution, 36(2), 369-385.
  13. Guo, L., & Vargo, C. (2017). Global intermedia agenda setting: A big data analysis of international news flow. Journal of Communication, 67(4), 499-520.
  14. Leetaru, Kalev, & Schrodt, P. A. (2013). Gdelt: Global data on events, location, and tone, 1979-2012. In ISA annual convention, 2, 1-49. 4. Citeseer.
  15. Lihua, L. (2012). Discourse and manipulation: stories about China in the New York Times. Language & Communication, 32(3), 249-256.
  16. Lin, M., Wang, G.J., Xie, C., & Stanley, H. E. (2018). Cross-correlations and influence in world gold markets. Physica A: Statistical Mechanics and its Applications, 490, 504-512.
  17. McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public opinion quarterly, 36(2), 176-187.
  18. Passow, T., Fehlmann, R., & Grahlow, H. (2005). Country reputation-From measurement to management: The case of Liechtenstein. Corporate Reputation Review, 7(4): 309-326.
  19. Stern, S., Livan, G., & Smith, R. E. (2020). A network perspective on inter media agenda-setting. Applied Network Science 5, 1-22.
  20. Sundberg, R., & Melander, E. (2013). Introducing the UCDP georeferenced event dataset. Journal of Peace Research, 50(4), 523-532.
  21. Van Belle, D. A. (2003). Bureaucratic responsiveness to the news media: Comparing the influence of the New York Times and network television news coverage on US foreign aid allocations. Political Communication, 20(3), 263-285.
  22. Vargo, C. J., Guo, L., & Amazeen, M. A. (2018). The agenda-setting power of fake news: A big data analysis of the online media landscape from 2014 to 2016. New Media & Society, 20(5), 2028-2049.
  23. Wanta, W., Golan, G., & Lee, C. (2004). Agenda setting and international news: Media influence on public perceptions of foreign nations. Journalism & Mass Communication Quarterly, 81(2), 364-377.
  24. Yang, S.U., Shin, H., Lee, J.H., & Wrigley, B. (2008). Country reputation in multidimensions: Predictors, effects, and communication channels. Journal of Public Relations Research, 20(4), 421-440.