보건의료생명과학 논문지 (Journal of the Health Care and Life Science)

한국의료정보교육협회 (The Korean Society of Medical Informatics Education)
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엔데믹 시대의 의료관광 특성인 관광 축제 품질과 축제 신뢰, 축제만족, 구전효과 간의 영향에 관한 연구

A study on the Influence Relationship between Tourism Festival Quality, Festival Trust, Festival Satisfaction, and Word of Mouth Effect, which are the Characteristics of Medical Tourism in Endemic Era

  • 안태기 (광주대학교 호텔관광경영학부)
  • Tai-Gi An (Dept of Hotel Tourism Management, Gwangju University)
  • 투고 : 2023.09.20
  • 심사 : 2023.10.30
  • 발행 : 2023.12.31
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초록

연구의 목적은 코로나 19 엔데믹 이후 의료관광에 관심을 가지고 있다. 특히 힐링과 치유에 대한 관광 형태 중 하나인 관광 축제 현황분석을 통해 활성화 방안을 제시하는 것을 목적으로 한다. 특히 관광 축제를 통한 힐링과 삶에 대한 치유의 장으로 현대인들에게 여가시간과 각광을 받고 있다. 이러한 삶에 축제라는 것이 중요한 가치 있는 활동으로 자리 잡고 있으며, 축제가 보다 체계적으로 구조적 관계들이 분석되어야 할 것이다. 결과적으로 힐링에 관계된 축제 개최에 따른 지역발전 영향요인이 축제 품질과 축제 신뢰 및 축제만족 그리고 구전 효과까지 영향을 미치는 검증을 통해 실증적으로 제시하였다는 점에서 매우 중요한 시사점을 제공하였다.

The purpose of the study is to be interested in medical tourism after the COVID-19 endemic. In particular, it aims to present a revitalization plan through the analysis of the current status of tourism festivals, one of the forms of tourism for healing. In this life, festivals are becoming an important valuable activity, and more systematic structural relationships of festivals should be analyzed. As a result, it provided very important implications in that the factors influencing regional development by hosting festivals related to healing were empirically presented through verification affecting festival quality, festival trust, festival satisfaction, and word of mouth effects.

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