Journal of Environmental Impact Assessment (환경영향평가)

Korean Society of Environmental Impact Assessment (한국환경영향평가학회)
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A Study on the Perception Change of Bats after COVID-19 by Social Media Data Analysis

소셜미디어 데이터 분석을 활용한 COVID-19 전후 박쥐의 인식변화 연구

  • Lee, Jukyung (Interdisciplinary Program in Landscape Architecture, Seoul National University) ;
  • Kim, Byeori (Division of Ecological Application, National Institute of Ecology) ;
  • Kim, Sun-Sook (Division of Ecological Application, National Institute of Ecology)
  • 이주경 (서울대학교 환경대학원 협동과정 조경학) ;
  • 김벼리 (국립생태원 생태응용연구실 생태신기술팀) ;
  • 김선숙 (국립생태원 생태응용연구실 생태신기술팀)
  • Received : 2022.08.26
  • Accepted : 2022.10.05
  • Published : 2022.10.31
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Abstract

This study aimed to identify the change in the public perception of "bats" after the outbreak of the coronavirus (COVID-19) infection. Text mining and network analysis were conducted for blog posts, the largest social network in Korea. We collected 9,241 Naver blog posts from 2019 to 2020 just before the outbreak of COVID-19 in Korea. The data were analyzed with Python and NetMiner 4.3.2, and the public's perception of bats was examined through the relationship of keywords by period. Findings indicated that the frequency of bat keywords in 2020 increased more than 25 times compared to 2019, and the centrality value increased more than three times. The perception of bats changed before and after the outbreak of the pandemic. Prior to COVID-19, bats were highly recognized as a species of wildlife while in the first half of 2020, they were strongly considered as a threat to human society in relation to infectious diseases and health. In the second half of 2020, it was confirmed that the area of interest in bats expanded as the proportion of ecological and cultural types ofresearch increased. This study seeks to contribute to the expansion and direction of future research in bats by understanding the public's interest in the potential impact of the species as disease hosts post the COVID-19 pandemic.

본 연구는 국내 최대 소셜 네트워크인 블로그 글을 대상으로 텍스트마이닝 및 네트워크 분석을 통해 COVID-19 발생 후 '박쥐'에 대한 대중들의 인식 변화를 파악하였다. 국내에서 COVID-19 발생전 2019년부터 2020년까지 9,241건의 네이버 블로그 글을 수집하였다. 수집된 자료는 파이썬(Python)과 NetMiner 4.3.2으로 분석하였고, 시기별로 도출된 키워드와 키워드 간 연관성을 통해 박쥐에 대한 대중들의 인식을 심층적으로 분석하였다. 분석결과, 2020년 박쥐 키워드의 출현 빈도는 2019년에 비해 25배 이상 증가하였고, 중심성 수치 또한 3배 이상 증가되었다. 네트워크 분석 결과, '박쥐'에 대한 인식은 COVID-19 발생전과 후 차이를 나타냈다. COVID-19 이전에 박쥐는 야생동물의 한 종(Species)으로 인식되는 경향성이높았던 반면, COVID-19 발생 초기인 2020년 상반기에는 전염병 및 건강 분야와 연관시켜 인간사회를 위협할 수 있는 존재로 강하게 인식하였고, 하반기에는 생태 및 문화 유형 비중이 높아지면서 박쥐에 대한 관심영역이 확장된 것을 확인하였다. 본 연구는 COVID-19 발생 이후 질병 숙주로서 박쥐의 잠재적인 영향에 대한 대중들의 관심과 인식 변화에 대한 정보를 제공함으로써 질병연구의 확장과 공중보건 관리, 미래감염병 대응을 위한 방향을 제시하였다.

Keywords

Acknowledgement

본 논문은 국립생태원(NIE-기반연구-2022-38)의 지원을 받아 연구되었습니다.

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