Abstract
The importance of activating zero-energy building certification was analyzed for designers and builders. A comparative analysis was conducted to reveal what designers and builders deemed important as it pertained to policy, technology, education, incentives, and promotion. For designers, policy items were found to value energy expert training and the office registration system. For contractors, items on technology were more important than policies and they placed value on the maintenance of the design system. Important factors for both designers and builders regarding the technology items involved the development of various residential and non-residential standard models and design consulting support. As for the education items, both designers and contractors saw insulation, confidential education, and conceptual education as important factors for activation. For the incentive items, both groups viewed incentives for easing the floor area ratio and building height standard as an important factor for activation. Lastly, for the promotion items, both designers and contractors selected promotions for builders or ordering customers as the most important activation factor. Through this study, it is expected that the direction of policy definition factoring practitioners can contribute to the preparation process of revitalizing the certification of zero-energy buildings.