Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on Influence of Digital Literacy on Intention of Non-contact Service Continuous Use -Focusing on satisfaction and self-efficacy as a mediator variable and age as a moderating variable-

디지털 리터러시가 비대면 서비스 지속사용에 미치는 영향 연구 -만족, 자기 효능감 매개변수와 연령 조절변수 중심으로-

  • Na, Ji-Young (Division of Contents Convergence, Ewha Wmommans University)
  • 나지영 (이화여자대학교 융합콘텐츠학과)
  • Received : 2022.04.08
  • Accepted : 2022.05.20
  • Published : 2022.05.28
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Abstract

The demand for non-contact service has increased a lot along with the development of technology and the generalization of social distancing to prevent COVID-19 spread during the pandemic. This study analyzed mediator and moderating variables between digital literacy and intention of continuous use of non-contact service were identified. The result showed that digital literacy had a significant influence on intention of continuous use of non-contact service. In particular, self-efficacy and satisfaction played a moderating role in the relation between digital literacy and intention of continuous use of non-contact service. This study is intended to contribute to expanding the base of non-contact service by verifying whether satisfaction and self-efficacy played important mediator variables in the relation between digital literacy and intention of continuous use of non-contact service

기술의 발전과 코로나 시국으로 인한 감염 방지를 위해 사회적 거리두기가 일반화되면서 비대면 서비스의 수요가 크게 늘었다. 본 연구는 디지털 리터러시와 비대면 서비스 지속사용의도 간의 매개변수와 조절변수를 살펴보았다. 연구 결과, 디지털 리터러시는 지속사용의도에 유의미한 영향을 주는 것으로 나타났다. 특히, 자기 효능감과 만족은 디지털 리터러시와 지속사용의도의 사이에 매개역할을 했다. 본 연구에서는 만족과 자기효능감이 디지털 리터러시와 비대면 서비스 지속사용의도 사이의 중요한 매개변인으로 작용할 수 있는지 검증함으로써 비대면 서비스 저변 확대에 기여하는 데 있다.

Keywords

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