The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
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A Study on the Acceptance Intention of Autonomous Vehicle- Focusing on the Moderating Effect of Consumer Knowledge

자율주행 자동차의 수용의도에 관한 연구- 소비자 지식의 조절효과를 중심으로

  • 조상리 (동의대학교 유통물류학과) ;
  • 배진현 (동의대학교 대학원, 경영정보.e-비즈니스학과, e-비즈니스전공, 인공지능 그랜드 ICT 연구센터) ;
  • 정석찬 (동의대학교 e-비즈니스학과, 인공지능 그랜드 ICT 연구센터)
  • Received : 2021.08.25
  • Accepted : 2021.10.25
  • Published : 2021.12.31
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Abstract

Purpose This study verified the moderating effect of consumer knowledge in relation to the factors affecting the acceptance intention of autonomous vehicles by adding trust to the United Theory of Acceptance and Use of Technology model for the commercialization of autonomous vehicles. Design/methodology/approach For this purpose, this study conducted a survey on general consumers who are interested in automobiles. A total of 250 questionnaires were distributed and collected, and 242 questionnaires were used for analysis. To test the hypotheses, multiple regression analysis and multiple group analysis were performed. Findings Performance expectations, effort expectations, social influence, and trust were found to have a positive effect on the acceptance intention of autonomous vehicles. In addition, consumer knowledge between performance expectation and acceptance intention and between effort expectation and acceptance intention was confirmed as a variable that can moderate the relationship.

Keywords

Acknowledgement

본 논문은 과학기술정보통신부 및 정보통신기획평가원의 지역지능화혁신인재양성(Grand ICT 연구센터)사업의 연구결과로 수행되었음(IITP-2021-2020-0-01791)

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