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Analysis on Influencing Factors of Development of Agricultural Product Cold Chain Logistics in Jilin Province, China

중국 길림성 농산물 콜드체인 물류 발전의 영향요인 분석

  • Qi, Lu (Dept. of Marketing Management, Jilin Engineering Normal University) ;
  • Jung, Gi-Young (Dept. of Business Management, Sehan University) ;
  • Kim, Hyung-Ho (Dept. of Air Transport and Logistics, Sehan University)
  • 제로 (길림공정기술사범학원 마케팅 관리학부) ;
  • 정기영 (세한대학교 경영학과) ;
  • 김형호 (세한대학교 항공교통물류학과)
  • Received : 2019.10.17
  • Accepted : 2020.02.20
  • Published : 2020.02.28

Abstract

Jilin province has a rich variety of agricultural and sideline products. The circulation of agricultural products needs the support of cold chain logistics. The development of cold chain logistics in Jilin province is lagging behind, which leads to waste of agricultural products and decrease of farmers' income. As a result, this article from the perspective of cold chain logistics development, extracted the influence factors of fresh agricultural products cold chain logistics development in Jilin province, using the analytic hierarchy process (AHP) on the degree of restriction factors, weight analysis found that agricultural products cold chain logistics costs, information technology application and market-based degree of cold chain logistics is the three main factors for the development of Jilin province agricultural cold chain logistics, and puts forward the development plan, in order to guide the development direction of Jilin agricultural cold chain logistics.

중국 길림성은 농산물이 풍부하며, 농산물을 이용한 부제품이 많이 생산되고 있다. 농산물의 유통은 원활한 콜드체인 물류의 지원이 필수적이지만 중국 길림성의 콜드체인 물류는 비교적 낙후되어 농산물의 낭비되는 원인이 되고 있으며 농가소득 향상에 도움이 되지 못하고 있다. 본 연구는 중국 길림성의 신선 농산물의 콜드체인 물류 발전에 영향을 미치는 요인을 도출하고, 계층구조분석기법(AHP)을 이용하여 도출된 요인들이 농산물 콜드체인에 미치는 영향에 대하여 분석하였다. 계층구조분석기법(AHP)을 이용하여 제약요인의 가중치를 분석한 결과 농산물 콜드체인 물류 원가, 정보기술응용 및 시장기반 콜드체인 물류가 길림성 농산물 콜드체인 물류 발전에 영향을 미치는 3대 주요 요인으로 나타났다. 본 연구는 중국 길림성 농산물 콜드 체인 물류 발전방향을 제시하는데 의의가 있다.

Keywords

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