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An Analysis of Social Discussion on Preservation and Utilization of Modern Architectural Heritage using Semantic Network Analysis - Focussed on the former Busan Branch of Hansung Bank(Cheong-Ja Bldg) as a Modern Heritage -

의미네트워크 분석법을 이용한 근대 건축문화유산의 보존과 활용에 관한 사회적 논의 분석 - 부산광역시 근대건조물 구)한성은행 부산지점(청자빌딩)을 중심으로 -

  • Received : 2019.05.02
  • Accepted : 2019.07.05
  • Published : 2019.07.30

Abstract

In this research, I conducted a semantic network analysis centering on media articles on purchasing, revitalizing, and utilizing the former Busan branch of Hansung Bank, a modern architectural heritage. We sought the most efficient analysis elements for the analysis of the social arguments about preservation and utilization embedded in media articles. For this reason, Degree Centrality measures how many connections the word described in the media article has, and Betweenness Centrality measures the influence that controls the flow of information through correlation I examined. In addition, keyword that express the theme well examined the aggregation structure in each sub-network. In this research, in theoretical terms, it makes sense in that the social discussion embedded in the article of the mass media is grasped empirically through semantic network analysis of words. Methodological aspect is best when it includes nouns and adjectives and the distance between words is more than four words in the analysis of the cohesive structure of the semantic network to determine whether the influence of social discussions is best assessed through the connection between words to media articles.

Keywords

Acknowledgement

Supported by : 한국연구재단

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