• The Korean Journal of Franchise Management
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• v.14 no.3
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• pp.17-35
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• 2023

Purpose: As more and more food franchise companies want to expand overseas, related research is becoming more and more necessary. This study aims to examine the critical factors for successful overseas expansion according to the stages of overseas expansion, derive vital associations, and examine the success factors of overseas expansion through semantic network analysis. Research Design, Data, and Methodology: This study conducted in-depth interviews with three food franchise companies that have experienced overseas expansion and conducted semantic network analysis among crucial associations. The semantic network analysis was conducted using the Textom program. Results: Based on the results of the in-depth interview analysis, the factors considered when expanding overseas were categorized as 1) standardization and localization strategies of overseas franchisees, 2) physical environment of overseas franchisees, 3) entry types of overseas franchisees, 4) constraints of overseas franchisees, and 5) success criteria of overseas franchisees. The semantic network analysis based on the corresponding keywords showed that the importance of local partners is very high in common. Conclusion: This study examined and re-categorized the important factors to consider when a restaurant franchise company expands overseas in a step-by-step manner. In addition, an attempt was made to examine the keywords derived from the semantic network analysis objectively. The results provided theoretical and practical implications for the successful overseas expansion of franchise companies.

• Journal of the Ergonomics Society of Korea
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• v.34 no.6
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• pp.563-581
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• 2015

Objective: This study was conducted to investigate the potential of sematic network analysis for design research. Background: As HCD (Human-Centered Design) was emphasized, lots of design research methodologies were developed and used in order to find user needs. However, it is still difficult to discover users' latent needs. This study suggests the semantic network analysis as a complementary means for design research, and proved its potential through the practical application, which compares multi-screen purchase and usage behaviors between America and China. Method: We conducted an in-depth interview with 32 consumers from USA and China, and analyzed interview texts through semantic network analysis. Cross cultural differences in purchase and usage behaviors were investigated, based on measuring centrality and community modularity of devices, functions, key buying factors and brands. Results: Americans use more services and functions in the multi-screen environment, compared to Chinese. As a device substitutes other devices, traditional boundaries of the devices are disappearing in the USA. Americans consider function to recall Apple, but Chinese consider function, design and brand to recall Apple, Sony and Samsung as an important brand at the time of their purchase. Conclusion: This study shows the potential of semantic network analysis for design research through the practical application. Semantic network analysis presents how the concepts regarding a theme are structured in the cognitive map of users with visual images and quantitative data. Therefore, it can complement the qualitative analysis of the existing design research. Application: As the design environment becomes more and more complicated like multi-screen environment, semantic network analysis, which is able to provide design insights in the intuitive and holistic perspective, will be acknowledged as an effective tool for further design research.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.7
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• pp.101-108
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• 2019

In this research, I conducted a semantic network analysis centering on media articles on purchasing, revitalizing, and utilizing the former Busan branch of Hansung Bank, a modern architectural heritage. We sought the most efficient analysis elements for the analysis of the social arguments about preservation and utilization embedded in media articles. For this reason, Degree Centrality measures how many connections the word described in the media article has, and Betweenness Centrality measures the influence that controls the flow of information through correlation I examined. In addition, keyword that express the theme well examined the aggregation structure in each sub-network. In this research, in theoretical terms, it makes sense in that the social discussion embedded in the article of the mass media is grasped empirically through semantic network analysis of words. Methodological aspect is best when it includes nouns and adjectives and the distance between words is more than four words in the analysis of the cohesive structure of the semantic network to determine whether the influence of social discussions is best assessed through the connection between words to media articles.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.10a
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• pp.197-200
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• 2018

The aim of current research is to suggest a interface for movie reviews at a glance through semantic network analysis. The implication of this study is to systematically investigate the structure of eWoM. Specifically, by visualizing semantic networks of movie reviews this study attempts to provide a prototype of a possible review system that can check the response of movie viewer at a glance.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.1
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• pp.222-230
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• 2023

The purpose of this study is to provide basic data on sports entertainment programs by collecting data on unstructured data generated by Naver and Google for SBS entertainment program 'Women Who Score Goal', which began regular broadcast in June 2021, and analyzing public perceptions through data mining, semantic matrix, and CONCOR analysis. Data collection was conducted using Textom, and 27,911 cases of data accumulated for 16 months from June 16, 2021 to October 15, 2022. For the collected data, 80 key keywords related to 'Kick a Goal' were derived through simple frequency and TF-IDF analysis through data mining. Semantic network analysis was conducted to analyze the relationship between the top 80 keywords analyzed through this process. The centrality was derived through the UCINET 6.0 program using NetDraw of UCINET 6.0, understanding the characteristics of the network, and visualizing the connection relationship between keywords to express it clearly. CONCOR analysis was conducted to derive a cluster of words with similar characteristics based on the semantic network. As a result of the analysis, it was analyzed as a 'program' cluster related to the broadcast content of 'Kick a Goal' and a 'Soccer' cluster, a sports event of 'Kick a Goal'. In addition to the scenes about the game of the cast, it was analyzed as an 'Everyday Life' cluster about training and daily life, and a cluster about 'Broadcast Manipulation' that disappointed viewers with manipulation of the game content.

• Journal of Korean society of Dental Hygiene
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• v.22 no.6
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• pp.495-502
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• 2022

Objectives: The purpose of this study was to analyze research trends in dental hygiene using topic modeling and semantic network analysis. Methods: A total of 261 published studies were collected 686 key words from the Research Information Sharing Service (RISS) by 2019-2021. Topic modeling and semantic network analysis were performed using Textom. Results: The most frequently and frequency-inverse document frequently key words were 'dental hygienist', 'oral health', 'elderly', 'periodontal disease', 'dental hygiene'. N-gram of key words show that 'dental hygienist-emotional labor', 'dental hygienist-elderly', 'dental hygienist-job performance', 'oral health-quality of life', 'oral health-periodontal disease' etc. were frequently. Key words with high degree centrality were 'dental hygienist (0.317)', 'oral health (0.239)', 'elderly (0.127)', 'job satisfaction (0.057)', 'dental care (0.049)'. Extracted topics were 5 by topic modeling. Conclusions: Results from the current study could be available to know research trends in dental hygiene and it is necessary to improve more detailed and qualitative analysis in follow-up study.

• Proceedings of the Korean Information Science Society Conference
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• 1998.10c
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• pp.177-179
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• 1998

본 논문은 의미론적 어휘개념에 기반한 한국어 동사 Isa 계층구조 시스템을 이용한 Semantic Network을 구축하며, 이를 활용하여 부사와 동사 간의 공기제약관계 설정에 유효한 개념 분류를 수행한다. 일반적으로 많이 쓰이는 한국어 동사 658개를 대상으로 semantic network을 구축한 결과, SENKOV는 44개의 top node를 가지고 있으며 depth 는 약 2.35이었다. 한국어 동사의 semantic network은 영어에서와 마찬가지로 명사보다 top node의 개수가 많고 depth가 훨씬 더 얕았다. 그리고 성상부사의 selectional restriction에 유효한 개념분류를 하는데 SENKOV를 활용하였다.

• Proceedings of the Korean Society for Language and Information Conference
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• 2007.11a
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• pp.321-329
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• 2007

This paper reports on the application of network analysis approaches to investigate the characteristics of graph representations of Japanese word associations. Two semantic networks are constructed from two separate Japanese word association databases. The basic statistical features of the networks indicate that they have scale-free and small-world properties and that they exhibit hierarchical organization. A graph clustering method is also applied to the networks with the objective of generating hierarchical structures within the semantic networks. The method is shown to be an efficient tool for analyzing large-scale structures within corpora. As a utilization of the network clustering results, we briefly introduce two web-based applications: the first is a search system that highlights various possible relations between words according to association type, while the second is to present the hierarchical architecture of a semantic network. The systems realize dynamic representations of network structures based on the relationships between words and concepts.

• Journal of Intelligence and Information Systems
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• v.19 no.1
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• pp.111-123
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• 2013

Semantic similarity/relatedness measure between two concepts plays an important role in research on system integration and database integration. Moreover, current research on keyword recommendation or tag clustering strongly depends on this kind of semantic measure. For this reason, many researchers in various fields including computer science and computational linguistics have tried to improve methods to calculating semantic similarity/relatedness measure. This study of similarity between concepts is meant to discover how a computational process can model the action of a human to determine the relationship between two concepts. Most research on calculating semantic similarity usually uses ready-made reference knowledge such as semantic network and dictionary to measure concept similarity. The topological method is used to calculated relatedness or similarity between concepts based on various forms of a semantic network including a hierarchical taxonomy. This approach assumes that the semantic network reflects the human knowledge well. The nodes in a network represent concepts, and way to measure the conceptual similarity between two nodes are also regarded as ways to determine the conceptual similarity of two words(i.e,. two nodes in a network). Topological method can be categorized as node-based or edge-based, which are also called the information content approach and the conceptual distance approach, respectively. The node-based approach is used to calculate similarity between concepts based on how much information the two concepts share in terms of a semantic network or taxonomy while edge-based approach estimates the distance between the nodes that correspond to the concepts being compared. Both of two approaches have assumed that the semantic network is static. That means topological approach has not considered the change of semantic relation between concepts in semantic network. However, as information communication technologies make advantage in sharing knowledge among people, semantic relation between concepts in semantic network may change. To explain the change in semantic relation, we adopt the cognitive semantics. The basic assumption of cognitive semantics is that humans judge the semantic relation based on their cognition and understanding of concepts. This cognition and understanding is called 'World Knowledge.' World knowledge can be categorized as personal knowledge and cultural knowledge. Personal knowledge means the knowledge from personal experience. Everyone can have different Personal Knowledge of same concept. Cultural Knowledge is the knowledge shared by people who are living in the same culture or using the same language. People in the same culture have common understanding of specific concepts. Cultural knowledge can be the starting point of discussion about the change of semantic relation. If the culture shared by people changes for some reasons, the human's cultural knowledge may also change. Today's society and culture are changing at a past face, and the change of cultural knowledge is not negligible issues in the research on semantic relationship between concepts. In this paper, we propose the future directions of research on semantic similarity. In other words, we discuss that how the research on semantic similarity can reflect the change of semantic relation caused by the change of cultural knowledge. We suggest three direction of future research on semantic similarity. First, the research should include the versioning and update methodology for semantic network. Second, semantic network which is dynamically generated can be used for the calculation of semantic similarity between concepts. If the researcher can develop the methodology to extract the semantic network from given knowledge base in real time, this approach can solve many problems related to the change of semantic relation. Third, the statistical approach based on corpus analysis can be an alternative for the method using semantic network. We believe that these proposed research direction can be the milestone of the research on semantic relation.

• Journal of the Korea Society of Computer and Information
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• v.24 no.7
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• pp.135-141
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• 2019

The purpose of this study is to extract the key words from the list of research subjects related to 'hotel workers' published in recent 10 years(2009~2018) by using the language network analysis method and to confirm the relation between the key words. In this paper, we propose a semantic network analysis that can overcome limitations of longitudinal study, analyze the recent research trends, and widely use as a research model. The results of this study are as follows ; First, in analyzing major key words in the title of 'Hotel Employer' in recent 10 years, the major keyword of job satisfaction(40), special grade(26), organizational commitment(20), emotional labor(19), service(12), restaurant(10), and turnover intention(9). Second, we analyzed the relation of language network among major key words extracted from the study title of 'hotel workers'. Such a research process is expected to grasp the trends of research related to 'hotel workers' and give implications for the future direction of related research.