Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Development of Fashion Cultural Product Design Based on the Iconological Analysis of Four Auspicious Animals in Korean Folk Painting

사령수(四靈獸) 민화의 도상해석학적 분석에 의한 패션문화상품 디자인 개발

  • Kim, Ji Young (Dept. of Fashion Design Information, Chungbuk National University)
  • 김지영 (충북대학교 패션디자인정보학과)
  • Received : 2018.12.17
  • Accepted : 2019.02.27
  • Published : 2019.05.30
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Abstract

The purpose of this study is to develop fashion cultural products that contain an example of cultural symbolism, which is based on the results of iconological analysis seen on imaginary animals. The method of research was to derive design ideas through a verbal association method, using the technique of mind map as based on the iconological analysis results. In the scarf design, four auspicious animals were used as the main motifs, and the background elements that appeared with each folk painting were used as sub-motifs for each of the four animals. In this case, the Yong was expressed with an image of clouds and flames as sub-motifs, and was strongly represented by the presence of a contrast color combination. In what follows, the Bonghwang was used with the sun and feathers in a stable structure due to its four-way arrangement, and was expressed with its soft light tone. The Shingoo was used with blue and khaki colors of dull and deep tone, and the image of aquatic plants and lotus were used. Finally, with the Kirin was represented by a symmetrical structure as characterized with a dull toned color and square border that provides a sense of stability. The clutch bags were as generally expressed using simple animal motifs, and were composed of a uniform motif and color. The design process used the Illustrator CS6 to perform motifs design. In the end, the process finally developed the actual product of eight scarves and four clutch handbags.

Keywords

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Figure 1. Design Ideas based on the Iconological Analysis of Yong

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Figure 2. Design Ideas based on the Iconological Analysis of Bonghwang

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Figure 3. Design Ideas based on the Iconological Analysis of Shingoo

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Figure 4. Design Ideas based on the Iconological Analysis of Kirin

Table 1. Color Planning of Four Auspicious Animals

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Table 2. Motives Design of Four Auspicious Animals

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Table 3. Scarves Design of Four Auspicious Animals

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Table 3. Continued

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Table 4. Clutch Bags Design of Four Auspicious Animals

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Table 5. Fashion Cultural Products Design based on the Iconological Analysis of Imaginary Animals

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