Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
권호 표지
DOI QR코드

DOI QR Code

Roles of A Fashion Museum in Fashion Tourism

패션투어리즘에서의 패션박물관의 역할

  • Ye, Minhee (Dept. of Fashion Design, School of Art, Sungkyunkwan University) ;
  • Yim, Eunhyuk (Dept. of Fashion Design, School of Art, Sungkyunkwan University)
  • 예민희 (성균관대학교 예술대학 의상학과) ;
  • 임은혁 (성균관대학교 예술대학 의상학과)
  • Received : 2018.12.20
  • Accepted : 2019.03.25
  • Published : 2019.05.30
Download PDF
⟨ Previous Next ⟩

Abstract

Fashion can be regarded as an effective marketing tool for the promotion of urban tourism. Since fashion is attractive in itself, it can work as a resource which fascinates people and attracts many tourists to the city. This study examines fashion tourism based on the close relationship between fashion and tourism. This study focuses on analyzing the positive effect of the existence of a fashion museum on the advent of fashion tourism, in particular. A fashion museum can be classified in the same category as an art museum, whereby the museum exists as specializing in fashion and is considered a fashion brand museum. Thus, this study examines the current trends and characteristics of fashion museums and analyzes roles of fashion museums in fashion tourism by types, which are based on advanced researches of general tourism including trends in the fashion tourism industry. The results of this study are as follows: First, a fashion museum can help spread the word and educate tourists about fashion culture. Second, a fashion museum can increase the value of its brand by strengthening the city's identity. Lastly, the presence of a fashion museum would encourage tourists to spend more money in the city, which causes a ripple effect on the city's economy such as creating more jobs within the fashion.

Keywords

HGPSBI_2019_v23n2_34_f0001.png 이미지

Figure 1. Armani Hotel Milano (www.kiwicollection.com)

HGPSBI_2019_v23n2_34_f0002.png 이미지

Figure 5. Louis Vuitton Flagship Store, Paris (www.arcstreet.com)

HGPSBI_2019_v23n2_34_f0004.png 이미지

Figure 8. Victoria and Albert Museum(Ye, 2017, p.59)

HGPSBI_2019_v23n2_34_f0005.png 이미지

Figure 9. Museum of fine arts Boston (Ye, 2017, p.59)

HGPSBI_2019_v23n2_34_f0007.png 이미지

15. Les Arts Décoratifs(Ye, 2017, p.70) (Ye, 2017, p.70)

HGPSBI_2019_v23n2_34_f0008.png 이미지

Figure 14. Musée Galliera (Ye, 2017, p.70)

HGPSBI_2019_v23n2_34_f0009.png 이미지

Figure 16. Museu do Design et da Moda in Lisbon(Ye, 2017, p.70)

HGPSBI_2019_v23n2_34_f0010.png 이미지

Figure 17. Museo de la moda in Santiago (Ye, 2017, p.70)

HGPSBI_2019_v23n2_34_f0011.png 이미지

Figure 18. Musée Christian Dior de Granville (Ye, 2017, p.59)

HGPSBI_2019_v23n2_34_f0012.png 이미지

Figure 19. Cristóbal Balenciaga Museo (Ye, 2017, p.59)

HGPSBI_2019_v23n2_34_f0013.png 이미지

Figure 21. House the Musée Yves Saint Laurent, Marrakech (Ye, 2017, p.59)

HGPSBI_2019_v23n2_34_f0014.png 이미지

Figure 2. Palazzo Versace, Dubai (www.kiwicollection.com)

HGPSBI_2019_v23n2_34_f0015.png 이미지

Figure 3. Coco Chanel Suite, Hotel Ritz, Paris (www.kiwicollection.com)

HGPSBI_2019_v23n2_34_f0016.png 이미지

Figure 4. Dior Suite, The St.Regis Hotel, New York (www.kiwicollection.com)

HGPSBI_2019_v23n2_34_f0017.png 이미지

Figure 6. Prada Flagship Store, Tokyo (Ye, 2014, p.195)

HGPSBI_2019_v23n2_34_f0018.png 이미지

Figure 7. Fashion People During Fashion Week (www.stylecaster.com)

HGPSBI_2019_v23n2_34_f0019.png 이미지

Figure 10. The Philadelphia museum of art (Ye, 2017, p.59)

HGPSBI_2019_v23n2_34_f0020.png 이미지

Figure 11. People queue up for (Ye, 2017, p.139)

HGPSBI_2019_v23n2_34_f0021.png 이미지

Figure 12. Met Gala 2018 (www.vogue.com.au)

HGPSBI_2019_v23n2_34_f0022.png 이미지

Figure 13. Fashion museum in Bath (Ye, 2017, p.70)

HGPSBI_2019_v23n2_34_f0023.png 이미지

Figure 20. House the Musée Yves Saint Laurent, Paris (Ye, 2017, p.59)

HGPSBI_2019_v23n2_34_f0024.png 이미지

Figure 22. Museo Salvatore Ferragamo (Ye, 2017, p.59)

HGPSBI_2019_v23n2_34_f0025.png 이미지

Figure 23. Museo Gucci (Ye, 2017, p.59)

Table 1. Ranking of Fashion Hotels from Tripadvisor

HGPSBI_2019_v23n2_34_t0001.png 이미지

Table 2. Differences between Existing Museum and New Museum

HGPSBI_2019_v23n2_34_t0002.png 이미지

Table 3. Representative Fashion Museums

HGPSBI_2019_v23n2_34_t0003.png 이미지

References

  1. Ahn, T., & Yim, Y. (2017). 문화관광의 이해 2017. [Understanding of culture tourism]. Seoul: Daewangsa.
  2. Bae, Y. (2000). 박물관관광의 의미와 역사문화의 탐색적 이해[Critical understanding of meaning and historical culture of museum tourism]. Folk Institute, 10, 37-71.
  3. Bada, O. (2013). The emerging role of fashion tourism and the need for a development strategy in Lagos. Proceedings of 2013 Nigeria. Degree Programme in Tourism (pp. 1-56). Kokola: Centria University of Applied Sciences.
  4. Bellini, N., & Pasquinelli, C. (Eds.). (2017). Tourism in the city: towards an integrative agenda on urban tourism [DX Reader version]. Retrieved from https://www.springer.com/us/book/9783319268767
  5. Black, S., & Haye, A., & Antwistle, J., & Root, R., & Rocamora, A., & Thomas, H. (Eds.). (2013). The handbook of fashion studies. England, London: Bloomsbury Publishing PLC.
  6. Breward, C., & Gilbert, D. (Eds.). (2006). Fashion's world cities. Oxford & New York: Berg Publishers.
  7. Cabrera, Y. (2012, October 1). Girl with a banjo. Retrieved November 29, 2018, from http://www.girlwithabanjo.com/blog/2012/10/01/an-introduction-to-fashion-tourism/
  8. Calinao, D. J., & Lin, H. (2016). The cultural tourism potential of a fashion-related exhibition-the case of Alexander McQueen: Savage Beauty at the Victoria and Albert museum. Journal of Heritage Tourism, 12(2), 204-217. Retrieved from https://doi.org/10.1080/1743873X.2016.1206550
  9. Capone, F., & Lazzeretti, L. (2015). Fashion and city branding: an Analysis of the perception of Florence as a fashion city, Journal of Global Fashion Marketing, 7(3), 166-180. https://doi.org/10.1080/20932685.2016.1166715
  10. Choi, B. S. (2010). Museum marketing and strategy. Seoul: Dongmoonsum.
  11. Garnsworthy, J. (2018, December 12). What NYFW is like for a street style photographer: Getty images' timur emek tells all. Retrieved December 12, 2018, from https://stylecaster.com/what-nyfw-is-like-for-a-street-style-photographer-getty-images-timur-emek-tells-all/
  12. Gay, D. (2018). Everything you need to know about the 2018 Met Gala. (2018, May, 8). Vogue. Retrieved November 21, 2018, from https://www.vogue.com.au/fashion/news/everything-you-need-to-know-about-the-2018-met-gala/news-story/b0156c11eecf8733970ec6cd99eb2bfa
  13. Huh, B. (2017). 박물관경영마케팅길잡이.[Guide on museum business marketing]. Seoul: Jungang Economy Publishing.
  14. Haydee, C., & Martina, G., & Teresa, F., & Osullivan, P. (2016). Tourism and fashion: factors affecting trip length. Universia Business Review, 13(3), 18-51.
  15. Jung, D., & Ha, J. (2016). A study on fashion museum exhibition types and roles : focused on simone handbag museum seoul. Journal of The Korean Society of Clothing and Textiles, 40(5), 936-953. https://doi.org/10.5850/JKSCT.2016.40.5.936
  16. Kim, H. (2007). Changes in the characteristics of Jeju island museums and development of regional tourism. Journal of geography, 50(1), 1-27. https://doi.org/10.1080/00221345108982626
  17. Kim, J. & Han, J. (2011). A study on relationship among motivation, commitment and satisfaction of tourist, visiting the museum-focused on push-pull factors. Korea Academic Society of Tourism Management, 26(1), 73-95.
  18. Ko, J., Joo, S., Kim, K., Cho. M., Yim. S., Lee. H., & Kim. M. (2018). 세계의 축제와 관광문화 2018,[Global festival and tourism culture]. Seoul: SHJ.
  19. Kim, Y., & Kim, Y, (2015). 공공브랜드의 이해 2015. [Understanding of public brand]. Seoul: communication books
  20. Lee, H. (2007). The Analysis on the perceived performance and satisfaction by the types of museum visitors' motivations: case of national museum visito, Journal of Tourism Research, 21(1), 5-19.
  21. Lipovestsky, G. (1994). L'Empire de l'ephemere: La mode et son destin dans les societes modernes, [The empire of fashion: Dressing modern democracy]. Princeton & Oxford: Princeton university press.
  22. Long, P., & Morpeth, N. (Eds). (2016). Tourism and the creative industries: Theories, policies and practice. London & New York: Routledge.
  23. Louis vuitton opens a new flagship store in paris, near place vendome. (2017). Arcstreet. Retrieved December 1, 2018, from http://www.arcstreet.com/2017/10/louis-vuitton-new-flagship-store-in-paris.html
  24. Melchior, M. R., & Svensson, B. (Eds.). (2014). Fashion and museum: theory, and practice. London & New York: Bloomsbury.
  25. Megan., H. (2016). New York: through a fashion eye. Melbourne & London: Hardie Grant Books.
  26. Megan., H. (2017). Paris: through a fashion eye. Melbourne & London: Hardie Grant Books.
  27. Montazer, Z., & Bidoki, F. Z. (2017). Tradtional, fashion and new perspective on fashion tourism. Retrieved Novemmber 29, 2018, from https://www.researchgate.net/publication/320938532_Traditional_fashion_and_new_perspective_on_fashion_tourism
  28. Park, J., & Choi, H. (2012). A study of the function and the current state of fashion museum for construction of korean fashion museum. Journal of the Korean Society of Costume, 62(5). 156-170. https://doi.org/10.7233/jksc.2012.62.5.156
  29. Park, J., & Ham, Y. (2014). The exhibition of modern fashion in museum. Journal Korea Society of Visual Design Forum, 42(42). 449-460.
  30. Tang, T. (nd). The best fashion hotels in the world. Kiwicollection. Retrieved November 29, 2018. from https://www.kiwicollection.com/blog/best-fashion-hotels/
  31. Waltl, C. (2006). Museums for visitors: a crucial role for successful museum management strategie. Retrieved December 12, 2018, from http://intercom.museum/documents/1-4Waltl.pdf
  32. Yang, K. (2000). A basically-oriented grope for the culture tourism activities-centering on the museum activities. Korean University of Media Arts,. 7(8), 137-149.
  33. Ye, M. (2014). Art strategies of luxury fashion brand, Journal of The Korean Society of Clothing and Textile, 38(2), 191-200. https://doi.org/10.5850/JKSCT.2014.38.2.191
  34. Ye, M. (2017). Types and roles of fashion exhibition in museum (Unpublished doctoral dissertation). Sungkyunkwan University, Seoul, Korea.