Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A case-study suggests government-supported startup mentoring service -Focused on public service design methodology-

사례연구를 통한 정부지원중심 스타트업 멘토링서비스 제안 -공공서비스디자인 방법론을 중심으로-

  • Lee, Yun-Ju (Division of Consulting, Kumoh National Institute of Technology) ;
  • Kim, Sun-Ah (Division of Industrial Engineering, Kumoh National Institute of Technology)
  • 이윤주 (금오공과대학교 컨설팅학과) ;
  • 김선아 (금오공과대학교 산업공학부)
  • Received : 2018.11.08
  • Accepted : 2019.01.20
  • Published : 2019.01.28
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Abstract

The purpose of this study is to reduce the barriers to entry into the government- supported startups and to contribute to the improvement of public policy services of the government. To do this, we identify the difficulties and problems that pre-founders are experiencing through startup cases of young entrepreneurs established in 2018, and provide practical help for pre-founders to experience their utility in preparation for government-supported startups, the need for public services to do so. And to propose a mentoring service to help the successful startup of policy-oriented user. This study is effective to adopt and apply the public service design process and methodology to the development of public policy service for the pre-founder who is preparing for government support centered startup. This study is meaningful that it presents one approach that can be considered when the government wants to develop and improve public policy services.

본 연구는 정부지원중심 스타트업으로의 진입 장벽을 낮추고 정부의 공공정책서비스 개선에 기여하고자 하였다. 이를 위해 2018년에 설립한 청년창업자의 스타트업 사례를 통해 예비창업자가 겪는 어려움과 문제점을 파악하고, 정부지원 중심 스타트업을 준비하는 과정에서 예비창업자가 효용성을 체감할 수 있는 실질적으로 도움을 제공할 수 있는 공공서비스의 필요성을 제기하였다. 그리고 정책대상수요자 중심의 스타트업을 성공할 수 있도록 멘토링서비스를 제안하고자 하였다. 본 연구를 통해 정부지원중심 스타트업을 준비하는 예비창업자를 위한 공공정책서비스 개발에 공공서비스디자인의 프로세스와 방법론을 채택 및 적용하는 것이 유효함을 보였다. 본 연구를 통해 정부가 공공정책서비스를 개발 및 개선하고자 할 때 고려할 수 있는 하나의 접근 방법을 제시하고 있다는 점에서 의의가 있다.

Keywords

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Fig. 1. Business Procedure

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Fig. 2. Service design process

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Fig. 3. Case study process

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Fig. 4. In-depth interview

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Fig. 5. Mentoring Process

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Fig. 6. Persona

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Fig. 7. Customer Journey Map

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Fig. 8. Key Issue Deduction

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Fig. 9. Service Goal Establishment

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Fig. 10. Concept Sketch

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Fig. 11. Service Scenario

Table 1. Government support centered startup preparation for mentoring process

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Table 2. In-depth perception survey

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