Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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Individual Differences in Online Privacy Concern

  • Yeolib Kim (School of Business Administration, Ulsan National Institute of Science and Technology) ;
  • Boreum Choi (School of Business Administration, University of Seoul) ;
  • Yoonhyuk Jung (School of Media and Communication, Korea University)
  • Received : 2018.06.22
  • Accepted : 2018.10.17
  • Published : 2018.12.31
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Abstract

We examined the effects of socio-demographics and personality traits on online privacy concern. We investigated this relationship in general and across different Internet functions. Using a large, diverse, population-representative sample (N = 5,242), we found that females, educated, and wealthier individuals tend to be concerned with online privacy to a greater extent. Among personality traits, agreeableness and conscientiousness were generally associated with an increased probability of being concerned with online privacy. These results imply that socio-demographics and personality traits provide explanatory insights into online privacy concern.

Keywords

Acknowledgement

This research is supported by Ulsan National Institute of Science and Technology (1.180040.01).

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