Asia pacific journal of information systems

The Korea Society of Management Information Systems (한국경영정보학회)
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The Mobile Wallet Explosion in Thailand: Factors towards Predicting Consumer Loyalty

  • Donald L. Amoroso (Lowder-Weil Endowed Chair, Auburn University Montgomery) ;
  • Pajaree Ackaradejruangsri (Ritsumeikan Asia Pacific University)
  • Received : 2018.07.16
  • Accepted : 2018.10.24
  • Published : 2018.12.31
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Abstract

In this research, we study the impact of the factors that predict consumer loyalty of mobile payments and mobile wallets usage in Thailand. We developed a research model based upon previous findings where we propose and examine four constructs of personal innovativeness, consumer attitudes, consumer satisfaction and loyalty. In general, all of the hypotheses were supported by variables related to consumer loyalty with mobile wallet usage. Personal innovativeness analyzed due to its potential mediation effect on loyalty, both from attitudes and from satisfaction. It was found that personal innovativeness was a mediator construct in predicting consumer loyalty. The overall model provides value to the mobile payment and mobile wallet application providers in term of improving service efficiency and business strategies to secure Thai consumer loyalty.

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References

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