• Title/Summary/Keyword: Personality

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Trends and Directions in Personality Genetic Studies

  • Kim, Han-Na;Kim, Hyung-Lae
    • Genomics & Informatics
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    • v.9 no.2
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    • pp.45-51
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    • 2011
  • How personality forms and whether personality genes exist are long-studied questions. Various concepts and theories have been presented for centuries. Personality is a complex trait and is developed through the interaction of genes and the environment. Twin and family studies have found that there are critical genetic and environmental components in the inheritance of personality traits, and modern advances in genetics are making it possible to identify specific variants for personality traits. Although genes that were found in studies on personality have not provided replicable association between genetic and personality variability, more and more genetic variants associated with personality traits are being discovered. Here, we present the current state of the art on genetic research in the personality field and finally list several of the recently published research highlights. First, we briefly describe the commonly used self-reported measures that define personality traits. Then, we summarize the characteristics of the candidate genes for personality traits and investigate gene variants that have been suggested to be associated with personality traits.

Study of Child Personality and Kinetic Family Drawing Respondent Characteristic (아동의 성격과 동작성 가족화 반응특성 연구)

  • Kang, Young-Ja;Kim, Yun-Hee
    • Korean Journal of Human Ecology
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    • v.8 no.2
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    • pp.255-273
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    • 1999
  • The purpose of this study was to examine the relationship between characteristics of personality and respondent characteristics of Kinetic Family Drawing for young children. The subjects were 170 children(110 boys and 60 girls). The personal interview contained Personality Characteristic Test for young children(In-Sub Song, 1993) and Kinetic Family Drawing Test(Burns and Kaufman, 1982). Results of the test were analyzed by t-test and ANOVA by SAS program. Results are followings. First, chileren's sex and the general tendency of personal characteristic showed significant difference in the emotional personality among 4 personality characteristics. Girls show more positive tendency than boys in moral, physical, appearance and feature which expressed personal feeling and emotion. Also, girls showed more positive tendency than boys in personal characteristic which showed physical ability. Second, Children's sex and individual characteristic in Kinetic Family Drawing respondent characteristic showed significant difference in own's arm length. Also, Using a rare of paper and chapter 1 of the power among the family showed significant difference in styles and symbols. The boys drew lengther arms compared with their height than the girls. The girls were less complicative, anxious, comparative and aggressive for their family. Third, As a result of the study about the relationship between 4 personal characteristics of children and individual's behavior in Kinetic Family Drawing respondent characteristic, the significant difference is showed in academic personality and social personality had higher completion of their father's feature and drew bigger feet. In socal personality, negative behavior than positive children. Fourth, As a result of the study about the relationship between 4 personal characteristics of children and individual's characteristic, the significant difference were found in academic personality, social personality, family personality and emotional personality. Children with negative academic personality drew longer arms than children with positive academic personality, social personality and family personality. Also, Children with negative emotional personality drew more siblings than children with positive emotional personality. Fifth, The academic personality and the social personality had significant difference in the relationship between 4 personal characteristics of children and dynamics. In social personality, normal children were more tendencious to look at the important person with their mother's direction than positive children. Sixth, In terms of the relationship between 4 personal characteristics of children and mode, academic personality and family personality showed significant difference. Children with negative academic personality used more edge of papers than children with positive academic personality and children with positive academic personality and children with negative family personality fold more papers than children with positive family personality. At last, there were no significant difference between 4 personal characteristics of children and styles as well as symbols.

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The Effect of Personality Factors of Brand and Advertising Model and Personality Congruence on Brand Equity in Casual Apparel Brands (캐주얼 의류 브랜드에서 브랜드와 광고 모델의 개성요인과 개성 일치성이 브랜드 자산에 미치는 영향 연구)

  • Jeon, Hyeong-Jin;Shin, Sang-Moo
    • Journal of Fashion Business
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    • v.15 no.4
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    • pp.16-27
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    • 2011
  • Consumers fill up not only their needs but also their own identity through apparel product and company. From this point of view, Brand personality is essential to convey customer's personality through advertizing influencing on buying behavior. This study investigates how personality factors of brand and advertising model and personality congruence influenced upon brand equity in casual apparel brands. The research methodology was questionnaire distributed to individuals who used to buy casual apparel brand. A total of 58 returned questionnaires were analyzed by internal validity, factor analysis and regression analysis with SPSS 12.0. The results of this study are as follows: in casual apparel brands, personality factors of brand and advertising model influence on personality congruence. Personality congruence influences on brand recognition and brand loyalty among brand equity.

A Comparative Study on Creativity·Personality in Creativity·Personality Model Schools and Public schools (창의·인성모델학교와 일반학교의 창의·인성 비교 연구)

  • Jang, Ju-Sic;Yoo, Pyung-Kil;Kang, Beodeul
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.2
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    • pp.476-487
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    • 2015
  • The purpose of this study was to analyze students' creative personality within creativity personality model schools and public schools in order to investigate effects on of the management of Creativity Personality Model School. The objects of this study were different 4~6th grade classes in two Elementary schools located in Gyeongsangnam-do G city. The experimental group was composed of 301 students Y Elementary school and the comparative group was composed of 231 students G Elementary school. Before carrying out the study, both groups took the preliminary examination about their creative personality. After three months, the experiment group and the comparison group took the post examination to compare and analyze the results. The results of this study were as follows: It was observed that the management of Creativity Personality Model School would have meaningful effects to improve the creative personality of students. A important factor was that operated a variety program of creative personality, such as 'Rainbow School' and 'Rainbow Experiential learning'. Through this study, it seemed to conclude that the management of Creativity Personality Model School was more effective on improving students' creative personality.

Effects of Individual-organization Personality Agreement using Five-factor Model on Hospital Nurses' Job Satisfaction and Organizational Commitment (성격 5요인 모델에 따른 개인-조직 성격 일치도가 종합병원 간호사의 직무만족과 조직몰입에 미치는 영향)

  • Kim, Ok Gum;Lim, Ji Young
    • Journal of Korean Academy of Nursing Administration
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    • v.21 no.2
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    • pp.164-173
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    • 2015
  • Purpose: This study was done to investigate the effects of individual-organization personality agreement using a five-factor model on job satisfaction and organizational commitment of hospital nurses. Methods: Participants were 222 nurses who had worked for more than 1 year in a university hospital. Data were collected from January 14 to 20, 2012, using self-recorded questionnaires. Collected data were analyzed using descriptive statistics and multiple regression methods. Results: Extraversion personality fit and the Agreeableness personality fit had a significant effect on job satisfaction. Extraversion personality fit, agreeableness personality fit, and openness personality fit had a significant effect on organizational commitment. Conclusion: Results of this study show that individual-organizational personality agreement affects hospital nurses' job satisfaction and organizational commitment. The extraversion personality fit and agreeableness personality fit of the 5 factors are identified as important variables to increase organizational performance. Based on these results, it is necessary to develop an integrated organizational personality measure model for increasing nurses' work environment satisfaction related to individual-organization personality fit.

Relationship Between Personality Traits and Anxiety Disorders (성격특성과 불안장애의 관계)

  • Park, Su-Bin;Hong, Jin-Pyo
    • Anxiety and mood
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    • v.5 no.1
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    • pp.3-7
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    • 2009
  • In this article, we review research on how normal personality traits and personality disorder traits may relate to anxiety disorders ; as predisposing factors, 2) as complications, 3) as pathoplastic factors, and 4) as manifestations of common underlying etiologies. Based on current literatures, we draw a conclusion as follows : 1) Normal personality traits such as high neuroticism and low extraversion and personality disorder traits, especially cluster C traits, are at least risk factors for certain anxiety disorders ; 2) Anxiety disorders in early life might influence a later development of personality disorder ; 3) Personality disorder traits may have negative influence on the outcome of anxiety disorders ; 4) Personality and anxiety disorders may be manifestations of common genetic and environmental etiologies.

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Children's Personality Type, Creative Thinking and Creative Personality (MMTIC에 의한 아동의 성격 유형과 창의성과의 관계)

  • Lee, Myung Hee;Lee, Jeong Dug
    • Korean Journal of Child Studies
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    • v.20 no.4
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    • pp.159-177
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    • 1999
  • This study analyzed children's personality types with the use of the Murphy-Meisgeier Type Indicator for Children(MMTIC: adapted for Korea by Kim, 1993) and examined their relationship to the Torrance Tests of Creative Thinking(TTCT-figural, form A) and the Creative Personality Test(CPT: Yim,1997). Subjects were 210 third- and 218 sixth-grade students. Data were analyzed by one-way ANOVA and t-test. Personality types Sensation/Judgment(SJ), Sensation/Perceiving(SP), iNtuition/Thinking(NT) and iNtuition/Feeling(NF) differentiated the eleboration, originality, and flexibility dimensions of creative thinking. There were gender differences in the relation of personality type NF to elaboration and fluency. There were age differences in personality types SP and NF in relation to elaboration. Personality types differentiated between the independence, openness, attachment and adventurousness dimensions of the CPT. Age differences in personality type SP differentiated independence and type NT differentiated attachment dimensions of creative personality.

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Interaction between Personality and Depression Outcome (인격과 우울증 치료결과의 상호작용)

  • Park, Yong Chon;Kim, Seok Hyeon
    • Korean Journal of Biological Psychiatry
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    • v.8 no.1
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    • pp.47-52
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    • 2001
  • It is known that the personality is the crucial factor in the treatment outcome of depression. The authors tried to identify the results of such studies and various components which determine the treatment outcome of depression. Nearly 60 papers published between the year 1990 and 2000 about the treatment of depression and personality were reviewed. Among them about 30 papers were selected to compare the research methods, results and discussions. The arguments and critics of the papers were discussed. In the many debates, the authors admitted the fact that premorbid personality trait influences the treatment outcome of depression negatively regardless of treatment method. Subtyping of depression is feasible along the presence of good or bad predictors of treatment outcome for depression. Differentiation of depression and personality seems to have no problem, however test of personality state before the development of psychiatric disorder such as depression is not amenable. For example, cluster A personality trait is often misunderstood as depression in clinical setting. In some cases cognitive behavioral therapy is effective in the treatment of depression accompanying personality disorder. The authors insist that the analysis of personality in the dimensional aspect rather than in the categorical aspect gives more information in the research of personality influencing the treatment outcome of depression. In addition, the reason why we understand the relationship between depression and personality were discussed.

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Degree of personality recognition by dental hygienists (치과위생사의 인성 인식정도)

  • Lee, Sun-Mi;Park, Ji-Eun
    • Journal of Korean society of Dental Hygiene
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    • v.19 no.3
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    • pp.399-408
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    • 2019
  • Objectives: In this study, by a professional who provides medical services by gauging the level of personality recognition among dental hygienists, the basic data is provided to suggest the need for personality education in dental hygienists' education. Methods: A questionnaire survey was conducted with the members attending conservative education in 2018, and the results of the analysis of the total of 348 members were as follows. Results: The average age of the participants was 31.6 years, and their average career duration was 9.4 years. The total personality score was 3.74 points. The highest score was 4.10 points for conscience, and the lowest score was 2.98 points for habit. In terms of differences between general characteristics and personality domains, the personality perception score was statistically significantly higher for hygienists who were married than for those with a higher education level and working at a higher hospital level. There was a statistically significant positive correlation between the personality domains and the highest competence domain (r=0.790) in relation to total personality. The higher the competency, the higher the total score. Conclusions: Personality is not a part of being formed in the short term. It should be recognized that it is important to recognize the importance of personality in the dental hygiene education curriculum and to provide opportunities to develop personality through systematic programs.

Relationship between Brand Personality and the Personality of Consumers, and its Application to Corporate Branding Strategy

  • Kim, Young-Ei;Lee, Jung-Wan;Lee, Yong-Ki
    • Journal of Global Scholars of Marketing Science
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    • v.18 no.3
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    • pp.27-57
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    • 2008
  • Many consumers enjoy the challenge of purchasing a brand that matches well with their own values and personalities (for example, Ko et al., 2008; Ko et al., 2006). Therefore, the personalities of consumers can impact on the final selection of a brand and its brand personality in two ways: first, the consumers may incline to purchase a brand or a product that reflects their own personalities; second, consumers tend to choose a company that has similar brand personalities to those brands that are being promoted. Therefore, the objectives of this study are following: 1. Is there any empirical relationship between a consumer's personality and the personality of a brand that he or she chooses? 2. Can a corporate brand be differentiated by the brand personality? In short, consumers are more likely to hold favorable attitudes towards those brands that match their own personality and will most probably purchase those brands matching well with their personality. For example, Matzler et al. (2006) found that extraversion and openness were positively related to hedonic product value; and that the personality traits directly (openness) and indirectly (extraversion, via hedonic value) influenced brand effects, which in turn droved attitudinal and purchase loyalty. Based on the above discussion, the following hypotheses are proposed: Hypothesis 1: the personality of a consumer is related to the brand personality of a product/corporate that he/she purchases. Kuksov (2007) and Wernerfelt (1990) argued that brands as a symbolic language allowed consumers to communicate their types to each other and postulated that consumers had a certain value of communicating their types to each other. Therefore, how brand meanings are established, and how a firm communicate with consumers about the meanings of the brand are interesting topics for research (for example, Escalas and Bettman, 2005; McCracken, 1989; Moon, 2007). Hence, the following hypothesis is proposed: Hypothesis 2: A corporate brand identity is differentiated by the brand personality. And there are significant differences among companies. A questionnaire was developed for collecting empirical measures of the Big-Five personality traits and brand personality variables. A survey was conducted to the online access panel members through the Internet during December 2007 in Korea. In total, 500 respondents completed the questionnaire, and considered as useable. Personality constructs were measured using the Five-factor Inventory (NEO-FFI) scale and a total of 30 items were actually utilized. Brand personality was measured using the five-dimension scale developed by Aaker (1997). A total of 17 items were actually utilized. The seven-point Likert-type scale was the format of responses, for example, from 1 indicating strongly disagreed to 7 for strongly agreed. The Analysis of Moment Structures (AMOS) was used for an empirical testing of the model, and the Maximum Likelihood Estimation (MLE) was applied to estimate numerical values for the components in the model. To diagnose the presence of distribution problems in the data and to gauge their effects on the parameter estimates, bootstapping method was used. The results of the hypothesis-1 test empirically show that there exit certain causality relationship between a consumer's personality and the brand personality of the consumer's choice. Thus, the consumer's personality has an impact on consumer's final selection of a brand that has a brand personality matches well with their own personalities. In other words, the consumers are inclined to purchase a brand that reflects their own personalities and tend to choose a company that has similar brand personalities to those of the brand being promoted. The results of this study further suggest that certain dimensions of the brand personality cause consumers to have preference to certain (corporate) brands. For example, the conscientiousness, neuroticism, and extraversion of the consumer personality have positively related to a selection of "ruggedness" characteristics of the brand personality. Consumers who possess that personality dimension seek for matching with certain brand personality dimensions. Results of the hypothesis-2 test show that the average "ruggedness" attributes of the brand personality differ significantly among Korean automobile manufacturers. However, the result of ANOVA also indicates that there are no significant differences in the mean values among manufacturers for the "sophistication," "excitement," "competence" and "sincerity" attributes of the corporate brand personality. The tight link between what a firm is and its corporate brand means that there is far less room for marketing communications than there is with products and brands. Consequently, successful corporate brand strategies must position the organization within the boundaries of what is acceptable, while at the same time differentiating the organization from its competitors.

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