Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Mediating Effect of Organizational Identification between CSR and Job Satisfaction: Focusing on Casino Employees

사회적 책임활동(CSR)과 직무만족도의 관계 -카지노직원의 조직동일시에 대한 매개효과 검증-

  • 박은경 (계원예술대학교 호텔카지노전공) ;
  • 박서영 (신구대학교 사회복지학과)
  • Received : 2018.08.27
  • Accepted : 2018.11.20
  • Published : 2018.11.28
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Abstract

This study aims to verify the mediating effects of organizational identification in the relationship between CSR and job satisfaction of casino employees. For this purpose, we conducted a questionnaire survey of 354 employees of four casinos in Korea and conducted a multiple regression analysis and a Sobel test. The number of CSR participation by employees, the amount of donation by employees, the number of CSR implementations of the organization, and the authenticity of the organization's CSR are categorized into the CSR participation. As a result of analyzing the relationship between organizational identification and job satisfaction, organizational identification showed a partial mediation effect in the relationship between organizational CSR authenticity and job satisfaction.

본 연구는 카지노직원의 사회적 책임활동(CSR)과 직무만족도 관계에서 조직동일시의 매개효과를 검증하는 데 목적을 두고 있다. 이를 위해 국내 소재 4개 카지노직원 354명을 대상으로 설문조사를 실시하였으며, 다중회귀분석과 Sobel test를 이용하여 검증을 실시하였다. CSR 참여에 대해 직원의 CSR 참여횟수, 직원의 기부금액, 조직의 CSR 시행횟수, 조직의 CSR 진정성 등 4가지로 구분하고 조직동일시 및 직무만족도 관계를 분석한 결과, 조직의 CSR 진정성과 직무만족도 관계에서 조직동일시가 부분매개효과를 나타내는 것으로 나타났다. 또한 남성일수록, 교육수준이 높을수록, 종교가 있는 경우 카지노직원의 직무만족도가 높은 것으로 조사되었다. 본 연구결과를 바탕으로 카지노기업의 진정성 있는 CSR 참여와 카지노직원의 특성을 고려한 CSR 프로그램 개발의 필요성을 제언한다.

Keywords

Table 1. Contents of CSR

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Table 2. Measurement of CSR

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Table 3. Measurement of Control Variables

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Table 4. Basic analysis of General Characteristics

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Table 5. CSR on Job Satisfaction

DJTJBT_2018_v16n11_571_t0005.png 이미지

Table 6. CSR on Organizational Identification

DJTJBT_2018_v16n11_571_t0006.png 이미지

Table 7. CSR and Organizational Identification on Job Satisfaction

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Table 8. Mediating effect verification

DJTJBT_2018_v16n11_571_t0008.png 이미지

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