International Journal of Advanced Culture Technology

  • 제6권4호
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  • Pages.247-254
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  • 2018
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  • 2288-7202(pISSN)
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  • 2288-7318(eISSN)
국제문화기술진흥원 (The International Promotion Agency of Culture Technology)
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Motivation and Satisfaction of Volunteers at Local Festival : The Case of the 18th Gokseong Simcheong Festival

  • Cho, Seong Soon (Department of Korean Food & Culinary Arts, Youngsan University) ;
  • Yeo, Young-suk (Department of Tourism Management, Honam University)
  • 투고 : 2018.12.03
  • 심사 : 2018.12.10
  • 발행 : 2018.12.31
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초록

Volunteering has important insight for tourism, especially in the context of special events and festivals. In particular, local festival relies heavily upon volunteers because a large number of individuals are often necessary for creating and delivering various services. Therefore, understand the link between motivation and satisfaction will help festival managers to make appropriate decision in the selection and recruitment of volunteers. The purpose of this study is to examine the impact of motivations on individual's volunteer satisfaction. Data were gathered from 183 individuals that volunteered for the 2018 Gokseong Festival and finally 154 samples were used for the empirical analysis. According to the results, motivation factor analysis showed that intrinsic motivation is a main volunteer motivation to participate in the festival. This research concludes with the proposed conceptual framework that discusses the categories of motivational factors and also volunteers' satisfaction. The theoretical and practical implications of these findings are discussed in more detail.

키워드

Table 1. Demographics of Respondents

E1GMBY_2018_v6n4_247_t0001.png 이미지

Table 2. Behavioral Characteristics of Volunteers

E1GMBY_2018_v6n4_247_t0002.png 이미지

Table 3. Result of Exploratory Factor Analysis on Volunteer Motivation and Satisfaction

E1GMBY_2018_v6n4_247_t0003.png 이미지

Table 4. Regression Analysis of Volunteer Motivation and Satisfaction

E1GMBY_2018_v6n4_247_t0004.png 이미지

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