• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.449-459
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• 2011

This study was to explore the effect of local community on participation of local festival. In order to carry out the empirical study, 320 survey questionnaires were collected in Cheonan. AMOS 4.0 and SPSS Win 12.0 statistics packages were utilized for analysis of SEM. The study results were as follows: first, analysis on the relationship between identity and participation of local festival(interest of festival participation, extent of local festival, intention of local festival) Showed that identity effected every factor of participation of local festival, second, dependence effected interest of festival participation and intention of local festival, third, social friendship can't effected every factor of participation of local festival.

• Journal of Distribution Science
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• v.12 no.8
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• pp.103-112
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• 2014

Purpose - There have been local government systems since June 1955. Many local governments have made use of festivals for regional public relations and the achievement of competitiveness. This study analyzes effective components of local festivals. There has been extensive research in relation to variables such as participation motivation, satisfaction level, recall intention, royalty, and recommend purpose. However, as a variable factor, attachment to the participation motivation of a festival has been overlooked along with support level to a festival. This study has added new variables named "attachment to local society" and "support level," which are dependent variables. We will study the relationship of these two variables. Research design, data, and methodology - This study has devised a cause-and-effect relationship model, which deduces that local residents' participation motivation for the festival will have positive influence on the festival support level and satisfaction level. We circulated questionnaires to local residents to get the data required to prove the hypothesis. To analysis the data, we used SPSS 21.0, and accomplished basic analysis through the analysis of frequency as well as descriptive statistical analysis. Further, we verified our measurement tools through reliability analysis, and examined the research hypothesis through multiple regression analysis. Results - With regard to the festival satisfaction level, the variables of local society attachment, festival attraction, escaping from the daily life, and family harmony have influence upon a positive effect (+) in this order. Among them, the variable of local society attachment has the greatest influence. However, in respect of support level for the festival, only the variables of local society attachment and escaping from the daily life have a valid influence on the positive effect (+), and local society attachment has relatively greater influence. In addition, not only does the festival satisfaction level affect the support level for the festival in terms of positive effect, the influence is also far-reaching, which verifies the mediating effect. Conclusions - The result shows that the local residents' satisfaction level with the Yudalsan Mountain Spring Flower Festival is comparatively high, which is due to the local society attachment. It also shows that it is difficult to create support without local residents' attachment with their area. Consequently, this study insists that the Yudalsan Mountain Spring Flower Festival should exceed its limitation as just a village-level party, in order to become a remarkable and outstanding festival, and suggests three operational implications: macro-environmental development, task environment development, and internal operational environmental development. From the macro-environmental perspective, the constant development of local culture and local business is proposed. In the task environment perspective, a new functional development for the festival is proposed. From the internal operational environmental perspective, improvements in festival operation methods are proposed. If these weak points are addressed and resolved through a more detailed approach, it will be very helpful for local government systems to operate the festival.

• Journal of the Korean association of regional geographers
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• v.21 no.2
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• pp.259-272
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• 2015

This paper is investigated to awareness and assessment by festival participants' to significance of lacal festival in "Andong International Mask Dance 2011". As results, first, demographic characteristics of festival participants' in case study are that dominated participants' were tewnties to fourties consisting consanguine and graduates. There is almost same rate in demographic characteristics. Second, the results of questionnaire for characteristics of local festival are that positive responds was dominated at degree of using and respect of local culture resources and main theme reflected to festival. Third, questionnaire items of the significants of local festival are participation desire and real participation rates of citizen to local festival, contribution rate of citizenry reconciliation, effects of regional marketing and increasing regional image, local economy development and rate of improving people's quality of cultural life. In these item, effects of reginal marketing is most positive response by Andong citizen and outsiders. And positive response of economical effects is higher outsiders then citizen. However, the contribution rate of citizenry reconciliation is lower then other items to positive response. Therefore, methods of regoinal embeddedness of case festival are evaluating life quality of local citizen by local festival and leading active participation of local people to local festival.

• Journal of Korean Society of Rural Planning
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• v.23 no.1
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• pp.11-19
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• 2017

The purpose of the study was to investigate how the Cheongwon Organic Life Festival, a rural festival, affects the farmers of the local farms in Cheongju. Based on grounded theory, this study analyzed the objective using a qualitative research program, the Nvivo11 program. The data was collected through in depth interviews from 13 farmers who participated in the Cheongwon Organic Life Festival, and were also residents of Chungcheungbuk-do. The roles of the local festival expected by farmers, were the sale of local agricultural products, local public relations, regional revitalization, a sense of pride as a farmer, exchange of business ideas for sales of agricultural products, and a line of direct communication between farmers and consumers. The farmers who participated in the Cheongwon Organic Life Festival insisted that sales should rise. The results showed that the farmers who participated in the festival felt socially and psychologically stable while participating. The programs at the Cheongwon Organic Life Festival include a concert, hands on involvement, and agricultural sales, which have a direct influence on both sales and attracting visitors during the local festival. Farmers who participated in the Cheongwon Organic Life Festival asked for the improvement of the overall operation of the festival, including the problems with the admission tickets, parking, arrangement of facilities, festival venue, time, and etc. The suggested improvements for the Cheongwon Organic Life Festival focused on the quality certification system of agricultural products, as well as the organic farming of products, thereby to gain trust from the consumers.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.1
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• pp.61-71
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• 2017

Local festival in Korea has developed quantitatively as well qualitatively. Driving force of local festival's development is local governments' active supports. Many Local government support local festival opening actively to accomplish economic activation. Activation of local festivals is good chance to local start-up companies. Local start-up companies don't have well known brand, and wide distribution network. But they can sell their products to visitors in local festival. And if fortune smiles upon them, they can get big buyers in local festivals. If so, what factors can contribute to a increase sales of local start-up companies? Different from existing research that focus on tour industrial outcome, we will focus on effect of festival service quality on increase sales. The survey is using structured questionnaire, we surveyed visitors who visit local start-up companies' booth in festival site. According to survey result, first, each dimensions of festival service quality do not effect on purchase intention directly except empathy dimension. Second, each dimensions of festival service quality effect on purchase intention by a medium of local image indirectly except assurance dimension. And purchase intention have a great effect on purchase action. Through the results, we can confirm festival service quality effect on purchase intention by a medium of local image indirectly. we suggest that improving festival service quality can effect on sales increase of local start-up companies, and for the purpose of sales increase, local government must improve local image at first.

• Asia Pacific Journal of Business Review
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• v.4 no.2
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• pp.35-46
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• 2020

In Hwaseong, South Korea, it is necessary to vitalize local festival by attracting local residents and tourists since 'Hwaseong Songsan Grape Festival' should be in the direction to help the influx of tourists and cultural development for the local residents. It has been known that the quality and readiness of festival affects visitor satisfaction and actual visit. However, there have been only a few studies to examine the effect of local festival on post-behavior. Hence, this study, focusing on 'Hwaseong Songsan Grape Festival'which is a representative cultural tourism festival in the region of Hwaseong, South Korea, aims to understand the visitor's post-behavior intention in terms of revisit intention and recommendation intention. The results suggest that the impact of experiential, purchase visit motivation on post-behavior were smaller than deviant, social, interest, and cultural visit motivation. It also showed that visitor satisfaction leads to revisit intention and at the same time recommendation intention. Based on the result, we suggest practical implication for the success of local festival including 'Hwaseong Songsan Grape Festival'.

• Journal of the Korean Society of Food Culture
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• v.30 no.1
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• pp.29-40
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• 2015

This study analyzed purchasing characteristics of local agricultural products and processed products as well as evaluated operation programs for Changnyeon festival participants. The purchasing rates of local agricultural products and processed products at this festival were 63.6% and 49.1%, respectively, and the main purchased crops were onion (42.6%) and garlic (20.7%). Drinks (43.6%) were highly purchased processed products. The recognition (95.3%) and preferences (98.4%) for Changyeong local agricultural products were high at this festival. Subjects (72.5%) responded that public relations were effective for sale at this festival, and evaluation of the operation program for the festival was $3.51{\pm}0.74$ (total score 5 points). Satisfaction with the experience event (37.7%) and exhibition event (33.6%) were high at this festival program, whereas participants gave low rates for art exhibition and sale events of local agricultural products (16.2%), cooking education (14.7%), direct education program (12.9%), and games (12.1%). This festival was an effective means of public relations, although purchase effects were not significant. This result suggests that the festival is necessary for planning a program to increase purchasing.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.108-126
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• 2013

The purpose of this study is to develop the basic scales of festival quality. We conducted a content analysis in the discourse of KINDS(Korea Integrated News Database System) and derived five constituent factors, basic quality measures of local festivals through the extensive literature review. We named these qualities "Festival BASICQUAL" that is consist of Infrastructure, Connectedness, Passion, Theme, Culture. We conducted the empirical analysis for the participants in "Geumsan Insam Festival" to verify the "Festival BASICQUAL" As the result, Infrastructure, Connectedness, Culture affected positively on Festival Attachment among all BASICQUALs. However, Passion and Theme did not positively affected on the dependent variable. And then, Festival Attachment positively affected on Festival Satisfaction, while Festival Satisfaction also affected positively on Behavior Intention. This study developed the basic quality concerned with local festivals which is crucial fundamentals to quantify Festival BASICQUAL through empirical study. The proper applications and usage of these newly introduced local festival qualities enable to acquire the sustainable competitive advantage in local festival.

• The Journal of the Korea Contents Association
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• v.7 no.2
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• pp.212-221
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• 2007

Local festival can be defined as the essence of the local culture as it represents the lifestyle and culture of the people in the community intensively and implicatively. The local festival actives the regional economy, enhances the community image, harmonizes the community residences, and gives the good opportunity for the education of the culture mind. The ways in which the local economy can be activated through the festival are to find a way to get in goals, to use the characters of the Cheongju region in creating a brand and products for the festival.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.438-447
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• 2009

Korean local festival had grown rapidly quantitatively and qualitatively for past 10 year. And also problems of domestic local festival had been indicated much by specialists and researchers who plan festival. But most precedent researches are stopping in problem presentation that is based in one point of time. In the meantime, most the very best culture tourism festivals are meeting fixing step through trial and error in historic process more than 10 years. It is important to solve fundamental problem that understand process so much. This research analyzed festival contents change aspect on fixing process as local representative festival by time-series analys, Yeongsangang culture festival to example. By the result, the biggest problem is that unclearness of festival subject by wide festival theme establishment is connected by losing festival's identity.