References
- C. Y. Jo, "From 'Being-Seen-Advertising' to 'Being-Experienced-Advertising': A Exploratory Study on the Influence of Hologram on Advertising, The Korean Journal of Advertising and Public Relations, Vol. 11, No. 2, pp. 7-37, 2009.
- H. K. Chin, "Communication Effect on Engagement by Hologram", Journal of Outdoor Advertising Research, Vol. 13, No. 1, pp. 5-24, 2016.
- R. J. Collier, C. B. Burckhardt, & L. H. Lin, Optical Holography, Academic: New York, 1971
- M. S. Kim, P. Y. Yi, & Y. S. Cho, "Formative Research of Digital Contents for Holograms of Depth Map Generation", Journal of Digital Design, Vol. 13, No. 2, pp. 57-66, 2013.
- J. J. Brakus, B. H. Schmitt, & L. Zarantonello, "Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?", Journal of Marketing, Vol. 73, No. 3, pp. 52-68, 2009.
- A. H. Maslow, Motivation and Personality(2nd ed.), Harper and Row: New York, 1970.
- W. D. Wells, J. Burnett, & S. Moriarty, Advertising: Principles and Practice(7th ed.), Prentice Hall: Englewood Cliff, NJ, 2005.
- M. Mehmetoglu, "Personality Effects on Experienctial Consumption", Personality and Indevidual Differences, Vol. 52, pp. 94-99, 2012. https://doi.org/10.1016/j.paid.2011.09.008
- S. P. Tao, "Personality, Motivation, and Behavioral Intentions in the Experiential Consumption of Artworks", Social Behavior and Personality, Vol. 41, No. 9, pp. 1533-1546, 2013. https://doi.org/10.2224/sbp.2013.41.9.1533
- G. Mattews, I. J. Deary, & M. C. Whiteman, "The Trait Concept and Personality Theory, Personality Traits, Cambridge University Press: London, 2009.
- B. H. Schmitt, Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands, The Free Press: New York, 1999.
- D. Constant, L. Sproull, & S. Kiesler, The Kindness of Strangers: On the Usefulness of Electronic Weak Ties for Technical Advice, In S. Kiesler(Ed.), Culture of the Internet(pp. 303-322), Lawrence Erlbaum: Mahweh, NJ, 1997.
- Y. K. Choi, J. R. Kim, & S. J. McMillan, "Motivators for the Intention to Use Mobile TV: A Comparison of South Korean Males and Females, International Journal of Advertising, Vol, 28, No. 1, pp. 147-167, 2009. https://doi.org/10.2501/S0265048709090477
- Chang Jun Jeong, "A Study on the Advertising Creative Based on the Technology Convergence", Journal of the Korea Convergence Society, Vol. 6, No. 4, pp. 235-241, 2015 https://doi.org/10.15207/JKCS.2015.6.4.235
- Yun-Su Moon, "A Convergence Exploration to Restrict Extension of OOH Advertising as Materialization of Borrowed City Phenomenon in Korea", Journal of digital Convergence, Vol. 13, No. 8, pp. 9-20, 2015. https://doi.org/10.14400/JDC.2015.13.8.9