References
- http://view.asiae.co.kr/news/view.htm?idxno=2016032814080541212
- http://www.datanet.co.kr/news/articleview.html?idxno=97435
- 이성준, "성격 특성과 이용 동기가 모바일 메신저 그래픽 이모티콘 활용에 미치는 영향-카카오톡 사례를 중심으로," 한국콘텐츠학회논문지, 제15권, 제12호, pp.129-140, 2015. https://doi.org/10.5392/JKCA.2015.15.12.129
- A H. Huang, D. C. Yen, and X. Zhang, "Exploring the Potential Effects of Emoticons," Information & Management, Vol.45, No.7, pp.466-473, 2008. https://doi.org/10.1016/j.im.2008.07.001
- http://daily.hankooki.com/lpage/economy/201603/dh20160328145859138090.htm
- C. L. Hsu and H. P. Lu, "Why Do People Play On-line Games? An Extended TAM with Social Influences and Flow Experience," Information & Management, Vol.41, No.7, pp.853-868, 2004. https://doi.org/10.1016/j.im.2003.08.014
- A. Scharl, A. Dickinger, and J. Murphy, "Diffusion and Success Factors of Mobile Marketing," Electronic Commerce Research and Applications, Vol.4, No.2, pp.159-173, 2005. https://doi.org/10.1016/j.elerap.2004.10.006
- T. Zhou, H. Li, and Y. Liu, "The Effect of Flow Experience on Mobile SNS Users' Loyalty," Industrial Management & Data Systems, Vol.110, No.6, pp.930-946, 2010. https://doi.org/10.1108/02635571011055126
- 이소라, 장정빈, 김광회, 최정일, "이모티콘의 지속적 사용의도에 영향을 미치는 요인에 관한 연구:모바일 메신저 서비스를 중심으로," 한국 IT서비스학회지, 제13권, 제4호, pp.289-308, 2014.
- A. Wolf, "Emotional Expression Online: Gender Differences in Emoticon Use," CyberPsychology & Behavior, Vol.3, No.5, pp.827-833, 2000. https://doi.org/10.1089/10949310050191809
- L. C. Harris, and M. M. H. Goode, "The Four Level of Loyalty and the Pivotal Role of Trust: A Study of Online Service Dynamics," Journal of Retailing, Vol.80, pp.139-158, 2004. https://doi.org/10.1016/j.jretai.2004.04.002
- 임양환, 박세훈, "온라인 상거래 수용에 관한 통합적 확장: 기술수용모델에 대한 신뢰와 감정의 결합," Asia Marketing Journal, 제6권, 제1호, pp57-86, 2004.
- M. Horst, M. Kuttschreuter, and J. M. Gutteling, "Perceived Usefulness, Personal Experiences, Risk Perception and Trust as Determinants of Adoption of E-government Services in The Netherlands," Computers in Human Behavior, Vol.23, No.4, pp.1838-1852, 2007. https://doi.org/10.1016/j.chb.2005.11.003
- M. Lee, "Factors Influencing the Adoption of Internet Banking: An Integration of TAM and TPB with Perceived Risk and Perceived Benefit," Electronic Commerce Research and Applications, Vol.8, No.3, pp.130-141, 2009. https://doi.org/10.1016/j.elerap.2008.11.006
- I. Ajzen and M. Fishbein, " Attitude Behavior Relations: A Theoretical Analysis and Review of Empirical Research," Psychological Bulletin, Vol.84, No.5, pp.888-918, 1977. https://doi.org/10.1037/0033-2909.84.5.888
- F. D. Davis, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology," MIS Quarterly, Vol.13, No.3, pp.319-340, 1989. https://doi.org/10.2307/249008
- A. C. Wicks, S. L. Berman, and T. M. Jones, "The Structure of Optimal Trust: Moral and Strategic Implication," Academy of Management Review, Vol.24, No.1, pp.99-116, 1989. https://doi.org/10.5465/AMR.1999.1580443
- K. Siau and Z. Shen, "Building Customer Trust in Mobile Commerce," Communications of the ACM, Vol.46, No.4, pp.91-94, 2003. https://doi.org/10.1145/641205.641211
- H. Xu and S. Gupta, "The Effects of Privacy Concerns and Personal Innovativeness on Potential and Experienced Customers' Adoption of Location-Based Services," Electronic Markets, Vol.19, No.2, pp.137-149, 2009. https://doi.org/10.1007/s12525-009-0012-4
- D. Gefen, E. Karahanna, and D. W. Straub, "Trust and TAM in Online Shopping: An Integrated Model," MIS Quarterly, Vol.27, No.1, pp.51-90, 2003. https://doi.org/10.2307/30036519
- D. J. Kim, D. L. Ferrin, H. R. Rao, and H. Raghav, "A Trust-Based Consumer Decision Model in Electronic Commerce: The Role of Trust, Risk, and Their Antecedents," Decision Support Systems, Vol.44, No.2, pp.544-564, 2008. https://doi.org/10.1016/j.dss.2007.07.001
- G. R. Milne and M. E. Grodon, "Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework," Journal of Public Policy & Marketing, Vol.12, No.2, pp.206-215, 1993.
- M. J. Culnan and P. K. Amstrong, "Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation," Organization Science, Vol.10, No.1, pp.104-115, 1999. https://doi.org/10.1287/orsc.10.1.104
- J. P. Peter and L. X. Tarpey, "A Comparative Analysis of Three Consumer Decision Strategies," Journal of Consumer Research, Vol.2, No.1, pp.29-37, 1975. https://doi.org/10.1086/208613
- C. Chang and J. Heo, "Visiting Theories that Predict College Students' Self-disclosure on Facebook," Computers in Human Behavior, Vol.30, pp.79-86, 2014. https://doi.org/10.1016/j.chb.2013.07.059
- J. Fogel and E. Nehmad, "Internet Social Network Communities: Risk Taking, Trust, and Privacy Concerns," Computers in Human Behavior, Vol.25, No.1, pp.153-160, 2009. https://doi.org/10.1016/j.chb.2008.08.006
- J. D. Farquhar and T. Panther, "The More, the Merrier? An Exploratory Study into Managing Channels in UK Financial Services," The International Review of Retail, Distribution and Consumer Research, Vol.17, No.1, pp.43-62, 2007. https://doi.org/10.1080/09593960601132300
- S. Murray, Banking for Billions: Increasing Access to Financial Service, Economist Intelligence Unit, 2010.
- 오재신, "모바일 뱅킹 사용자의 지각된 유용성, 만족, 지속사용의도의 관계: 인지욕구와 인지부 조화의 조절효과," 인터넷전자상거래연구, 제15권, 제1호, pp.95-112, 2015.
- D. J. McAllister, "Affect and Cognition Based Trust as Foundations for Interpersonal Cooperation in Organizations," Academy of Management Journal, Vol.38, No.1, pp.24-59, 1995. https://doi.org/10.2307/256727
- R. C. Mayer, J. H. Davis, and F. D. Schoorman, "An Integrative Model Of Organizational Trust," Academy of Management Review, Vol.20, No.3, pp.709-734, 1995. https://doi.org/10.5465/amr.1995.9508080335
- B. J. Corbitt, T. Thanasankit, and H. Yi, "Trust and E-commerce: A Study of Consumer Perceptions," Electronic Commerce Research and Applications, Vol.2, No.3, pp.203-215, 2003. https://doi.org/10.1016/S1567-4223(03)00024-3
- 윤철호, 김상훈, "전자상점 성과에 관한 이론적 모형 구축," 한국경영과학회지, 제20권, 제2호, pp113-133, 2003.
- J. F. Engel, D. T. Kollat, and R. D. Blackwell, Consumer Behavior 4th ed, Dryden Press, 1984.
- 김해룡, 김지영, 윤승재, 이문규, "카카오톡 네트워크 외부성 효과-지각된 상호작용성과 지각된 위험의 매개효과를 중심으로," 마케팅연구, 제28 권, 제1호, pp.17-38, 2013.
- 정희석, "한국형 SNS의 진화 : 카카오톡 사례를 중심으로," 디지털융복합연구, 제10권, 제10호, pp147-154, 2012.
- D. A. Derks, E. R. Bos, and J. von Grumbkow, "Emoticons and Social Interaction on the Internet: The Importance of Social Context," Computers in Human Behavior, Vol.23, No.1, pp.842-849, 2007. https://doi.org/10.1016/j.chb.2004.11.013
- D. A. Derks, E. R. Bos, and J. von Grumbkow, Emoticons and Online Message Interpretation," Social Science Computer Review, Vol.26, No.3, pp.379-388, 2008. https://doi.org/10.1177/0894439307311611
- E. Katz, J. G. Blumler, and M. Gurevitch, Utilization of Mass Communication by the Individual. In Blumler, J. G. and E. Katz(Eds.), The Uses of Mass Communications: Current Perspectives on Gratifications Research, pp.19-32, Sage, 1974.
- E. E. Hollenbaugh and A. L. Ferris, "Facebook Self-Disclosure: Examining the Role of Traits, Social Cohesion, and Motives," Computers in Human Behavior, Vol.30, pp.50-58, 2014. https://doi.org/10.1016/j.chb.2013.07.055
- D. Hunt, D. Atkin, and A. Krishnan, "The Influence of Computer-Mediated Communication Apprehension on Motives for Facebook Use," Journal of Broadcasting & Electronic Media, Vol.56, No.2, pp.187-202, 2012. https://doi.org/10.1080/08838151.2012.678717
- L. P. Tosun, "Motives for Facebook Use and Expressing "True Self" on the Internet," Computers in Human Behavior, Vol.28, No.4, pp.1510-1517, 2012. https://doi.org/10.1016/j.chb.2012.03.018
- M. Csikszentmihalyi and I. S. Csikszentmihalyi, Optimal Experience: Psychological Studies of Flow in Conscious, Cambridge University Press, 1988.
- M. Koufaris, "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research, Vol.13, No.2, pp.205-223, 2002. https://doi.org/10.1287/isre.13.2.205.83
- 송동효, 강선희, "모바일 쇼핑의 소비자 구매행동에 관한 연구-사용자 특성, 플로우 경험, 지각된 위험, 관여 유형를 중심으로," 경영과 정보연구, Vol.34, No.3, pp.79-100, 2015.
- I. Ha, Y. Yoon, and M. Choi, "Determinants of Adoption of Mobile Games under Mobile Broadband Wireless Access Environment," Information & Management, Vol.44, No.3, pp.276-286, 2007. https://doi.org/10.1016/j.im.2007.01.001
- I. Ajzen, "The Theory of Planned Behaviour," Organizational Behavior and Human Decision Processes, Vol.50, No.2, pp.179-211, 1991. https://doi.org/10.1016/0749-5978(91)90020-T
- H. Assael, Consumer Behavior: A Strategic Approach, Houghton Mifflin Company, 2004.
- P. A. Pavlou and D. Gefen, "Building Effective Online Marketplaces with Institution-Based Trust," Information Systems Research, Vol.15, No.1, pp.37-59, 2004. https://doi.org/10.1287/isre.1040.0015
- 최유정, 조동환, "스마트폰 환경에서의 신뢰 구축 형성-부산지역 대학생을 중심으로," 한국콘텐츠학회논문지, 제12권, 제3호, pp.352-362, 2012. https://doi.org/10.5392/JKCA.2012.12.03.352
- 서수석, 이종호, "소셜네트워크의 특성이 소셜커머스 사이트의 신뢰와 구매의도에 미치는 영향," 기업경영연구, 제40권, pp.19-37, 2011.
- 조영희, "오픈마켓에서 상품정보와 판매자정보로 인한 신뢰가 구매의도에 미치는 영향," e-비즈 니스연구, 제8권, 제4호 pp.189-210, 2007.
- J. W. Moon and Y. G. Kim, "Extending the TAM for a World-Wide-Web Context," Information & Management, Vol.38, No.4, pp.217-230, 2001. https://doi.org/10.1016/S0378-7206(00)00061-6
- E. B. Andrade, "Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanism," Journal of Consumer Research, Vol.32, No.3, pp.355-362, 2005. https://doi.org/10.1086/497546
- T. Broekhuizen, Understanding Cannel Purchase Intentions: Measuring Online and Offline Shopping Value Perception, Groningen University, 2006.
- R. P. Bagozzi and Y. Yi, "On the Evaluation of Structural Equation Models," Journal of the Academy of Marketing Science, Vol.16, No1, pp.74-94, 1988. https://doi.org/10.1007/BF02723327
- K. A. Bollen, Structural Equations with Latent Variables, Wiley, 1989.
- C. Fornell and D. F. Larcker, "Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and statistics," Journal of marketing research, Vol.18, No.3, pp.382-388, 1981. https://doi.org/10.2307/3150980
- 안광호, 하영원, 박흥수, 마케팅원론 6판, 학현사, 2014.
- 정보희, 김한구, "이모티콘 사용동기, 플로우, 사회적 영향력이 이모티콘 사용태도 및 구매의도에 미치는 영향," 경영과 정보연구, Vol.35, No.2, pp.27-44, 2016.
- P. M. Bentler and D. G. Bonett, "Significance Tests and Goodness of Fit in the Analysis of Covariance Structures," Psychological Bulletin, Vol.99, pp.588-606, 1980.
- 구동모, SPSS, LISREL, PLS 및 PROCESS를 활용한 기초, 조절.매개효과 분석을 위한 연구방법론, 학현사, 2013.