- Volume 14 Issue 1
DOI QR Code
The Use of Facebook in International Multi-course Collaborative Projects in Fashion Merchandising Curriculums
- Kim, Hyejeong (Dept. of Family and Consumer Sciences, California State University) ;
- Byun, Sang-Eun (Dept. of Consumer and Design Sciences, Auburn University) ;
- Choi, Sunhyung (Dept. of Clothing and Textiles, The Catholic University of Korea,) ;
- Lee, Kyu-Hye (Dept. of Clothing and Textiles, Hanyang University)
- Received : 2015.09.29
- Accepted : 2016.02.04
- Published : 2016.06.30
This study examined students' perceived importance of the benefits derived from an international multi-course collaborative (IMCC) project and how these perceptions impact students' extrinsic and intrinsic motivations for using the project Facebook (i.e., perceived usefulness and enjoyment), attitude toward the project, and intent to participate in future IMCC projects. The data were collected from 96 students who participated in the IMCC project and were enrolled in four different fashion merchandising courses in two different countries, the U.S. and South Korea. This study found that perceived enjoyment of the project Facebook influenced attitude toward the project and intent to participate in future IMCC projects. Perceived usefulness and enjoyment were predicted by the perceived importance of cultural understanding and feedback exchange among international group members. Attitude was influenced by the perceived importance of networking through the IMCC project, while intent to participate in future IMCC projects was predicted by perceived importance of cultural understanding and networking through the IMCC project. This study provides educators in the related disciplines insights about how to incorporate social network sites into course curricula to motivate students' project participation and learning.
- Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
- Barak, M., & Rafaeli, S. (2004). On-line question-posing and peer-assessment as means for web-based knowledge sharing in learning. International Journal of Human-Computer Studies, 61(1), 84-103. doi:10.1016/j.ijhcs.2003.12.005 https://doi.org/10.1016/j.ijhcs.2003.12.005
- Byun, S.-E., Kim, H., & Duffey, M. (2012). A multi-course collaborative project within a global context: Multidimentional learning outcomes for merchandising and interior design majors. Clothing & Textile Research Journal, 30(3), 200-216. doi:10.1177/0887302X12453646 https://doi.org/10.1177/0887302X12453646
- Chen, S. J., Hsu, C. L., & Caropreso, E. J. (2006). Cross-cultural collaborative online learning: When the west meets the east. International Journal of Technology in Teaching and Learning, 2(1), 17-35.
- Cheung, R., & Vogel, D. (2011). Can Facebook enhance the communications between teachers and students? The International Journal of Learning, 17(11), 385-397.
- Chia, R. C., Poe, E., & Parikshat, S. (2008). An interactive virtual global cultural course: Building a real time cost effective global collaborative learning environment. International Journal of Emerging Technologies in Learning, 3(1), 32-35.
- College students still spend most social times with Facebook. (2015, September 8). eMarketer. Retrieved from http://www.emarketer.com/Article/College-Students-Still-Spend-Most-Social-Time-with-Facebook/1012955
- Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008
- Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace. Journal of Applied Social Psychology, 22(14), 1111-1132. doi:10.1111/j.1559-1816.1992.tb00945.x https://doi.org/10.1111/j.1559-1816.1992.tb00945.x
- Deci, E. L. (1975). Intrinsic motivation. New York, NY: Plenum.
- Duffy, P. (2011). Facebook or Faceblock. In M. J. W. Lee & C. McLoughlin (Eds), Web 2.0 based e-learning:Applying social informatics for tertiary teaching (pp. 284-300). Hershey, PA: IGI Global.
- Ellison, N., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook "friends": Exploring the relationship between college students' use of online social networks and social capital. Journal of Computer-Mediated Communication, 12, 1143-1168.
- Gokhale, A. A. (1995). Collaborative learning enhances critical thinking. Journal of Technology Education, 7(1), 22-30. doi:10.21061/jte.v7i1.a.2 https://doi.org/10.21061/jte.v7i1.a.2
- Hakkinen, P., & Jarvela, S. (2006). Sharing and constructing perspectives in web-based conferencing. Computers and Education, 47(4), 433-447. doi:10.1016/j.compedu.2004.10.015 https://doi.org/10.1016/j.compedu.2004.10.015
- Harasim, L. (1990). On-line education: Perspectives on a new medium. New York, NY: Praeger/Greenwood.
- Hurt, N. E., Moss, G. S., Bradley, C. L., Larson, L. R., Lovelace, M. D., & Prevost, L. B. (2012). The 'Facebook' effect: College students' perceptions of online discussions in the age of social networking. International Journal for the Scholarship of Teaching and Learning, 6(2), 1-24. doi:/10.20429/ijsotl.2012.060210 https://doi.org/10.20429/ijsotl.2012.060210
- Johnson, R. T., & Johnson, D. W. (1986). Action Research: Cooperative learning in the science classroom. Science and Children, 24, 31-32.
- Karpova, E., Jacobs, B., Lee, J. Y., & Andrew, A. (2011). Preparing students for careers in the global apparel industry: Experiential learning in a virtual multinational team-based collaborative project. Clothing and Textiles Research Journal, 29(4), 298-313. doi:10.1177/0887302X11421809 https://doi.org/10.1177/0887302X11421809
- Keegan, W. J., & Green, M. S. (2011). Global Marketing. Upper Saddle River, NJ: Pearson Prentice Hall.
- Kim, H-S., LaFleur, R., & Schaeffer, K. (2008). A multi-course collaborative project: Using technology to learn. Journal of Family and Consumer Sciences, 100(3), 34-41.
- Lin, C. P., & Bhattacherjee, A. (2008). Elucidating individual intention to use interactive information technologies:The role of network externalities. International Journal of Electronic Commerce, 13(1), 85-108. doi:10.2753/JEC1086-4415130103 https://doi.org/10.2753/JEC1086-4415130103
- Lin, K-Y., & Lu, H-P. (2011). Why people use social networking sites: An empirical study integrating network externalities and motivation theory. Computers in Human Behavior, 27(3), 1152-1161. doi:10.1016/j.chb.2010.12.009 https://doi.org/10.1016/j.chb.2010.12.009
- Looi, C., Chen, W., & Ng, F. (2010). Collaborative activities enabled by group scribbles (GS): An exploratory study of learning effectiveness. Computers & Education, 54(1), 290-297. doi:10.1016/j.compedu.2009.07.003
- Ma, A., & Pendergast, D. (2010). Innovative pedagogies for family and consumer science/home economics education-utilizing computer-based collaborative learning to foster lifelong learning attributes. Family and Consumer Sciences Research Journal, 38(3), 273-288. doi:10.1111/j.1552-3934.2009.00018.x https://doi.org/10.1111/j.1552-3934.2009.00018.x
- Moon, J. A. (1999). Reflection in learning and professional development: Theory and practice. London Sterling, VA: Kogan Page: Stylus Pub.
- Nambisan, S., & Baron, R. A. (2007). Interactions in virtual customer environments: Implications for product support and customer relationship management. Journal of Interactive Marketing, 21(2), 42-62. doi:10.1002/dir.20077 https://doi.org/10.1002/dir.20077
- Piaget, J. (1969). The mechanisms of perception. New York, NY: Basic Books.
- Portes, A. (1998). Social capital: Its origins and applications in modern sociology. Annual Review of Sociology, 24, 1-24. https://doi.org/10.1146/annurev.soc.24.1.1
- Ractham, P., & Kaewkitipong, L. (2012). The use of Facebook in an introductory MIS course: Social constructive learning environment. Decision Sciences Journal of Innovative Education, 10, 165-188. https://doi.org/10.1111/j.1540-4609.2011.00337.x
- Ryan, S. D., Magro, M. J., & Sharp, J. H. (2011). Exploring education and cultural adaptation through social networking sites. Journal of Information Technology Education: Innovations in Practice, 10(2), 1-16. doi:10.1111/j.1540-4609.2011.00337.x https://doi.org/10.28945/1346
- Smith, C. (2015, September 15). By the numbers: 200+ amazing Facebook user statistics. Digital Marketing Ramblings. Retrieved from http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats
- So, H.-J., & Brush, T.A. (2008). Student perceptions of collaborative learning, social presence and satisfaction in a blended learning environment: Relationships and critical factors. Computers & Education, 51(1), 197-211. doi:10.1016/j.compedu.2007.05.009
- Tapanes, M. A., Smith, G. G., & White, J. A. (2009). Cultural diversity in online learning: A study of the perceived effects levels of individualism/collectivism and tolerance of ambiguity. Internet and Higher Education, 12(1), 26-34. doi:10.1016/j.iheduc.2008.12.001 https://doi.org/10.1016/j.iheduc.2008.12.001
- Thompson, L., & Ku, H-Y. (2006). A case study of online collaborative learning. The Quarterly Review of Distance Education, 7(4), 361-375.
- Van Gennip, N. A. E., Segers, M. S., & Tillema, H. H. (2010). Peer assessment as a collaborative learning activity:The role of interpersonal variables and conceptions. Learning and Instruction, 20(4), 280-290. doi:10.1016/j.learninstruc.2009.08.010 https://doi.org/10.1016/j.learninstruc.2009.08.010