The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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The Creativity Forecasting of Design Idea Sketches According to the Ambiguity of Visual Stimuli and Idea-Sharing Situations

시각자극의 모호함과 아이디어 교류의 유무에 따른 디자인 아이디어의 창의성 예측

  • 장선희 (성신여자대학교 산업디자인과)
  • Received : 2016.03.03
  • Accepted : 2016.04.18
  • Published : 2016.04.28
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Abstract

A decision tree analysis was performed by categorizing the idea sketches produced in the group environment into three different levels of visual stimuli ambiguity (vague, ambiguous, and definite) and two idea-sharing situations (before and after). We then examined the predicted values for the creativity of each group's idea sketches, the factors that led to high creativity scores, and their standards. The results of the analyses indicated that the Resistance to Premature Closure, Originality, Elaboration, ness, and Similarity represented important predictors of the creativity of design idea sketches according to the level of ambiguity of the visual stimuli used and whether ideas were shared or not. The group presented with vague stimuli after sharing ideas scored the highest predicted creativity value and the group presented with definite stimuli after sharing ideas scored the lowest predicted creativity value.

제시되는 시각 자극의 모호함에 따라 디자인 아이디어의 창의성이 어떻게 달라지는지 알아보기 위해 시각자극의 모호함의 세 가지 수준 (Vague, Ambiguous, Definite) 과 아이디어 교류 유무(Idea sharing Before & After)의 두 가지 수준으로 아이디어 스케치들을 구분하여 의사결정나무분석법을 시행하였다. 그리고 이를 통해 각 그룹의 아이디어 스케치의 창의성 예측점수와 그 예측점수에 영향을 끼친 변인은 무엇인지 그리고 그 기준은 어떠한지 살펴보았다. 분석 결과, 시각 자극의 모호함과 아이디어 교류의 유무에 따라 아이디어 스케치의 창의성 예측 점수가 높은 경우에 있어 중요한 영향을 미친 예측변수들은 종결저항, 독창성, 정교성, 추상성, 컨셉쌍 간의 유사도로 나타났다. 즉, 이 5가지 변수들은 유창성과 개념결합전략, 새 개념의 등장여부, 개인 창의력 지수, 창의적 문제해결성향보다 디자인 아이디어 스케치의 창의성에 더 연관이 있는 요인들임을 알 수 있었다. 그리고 아이디어 교류 후, Vague 자극을 제시 받은 집단이 창의성 예측값이 가장 높게 나타났고, 아이디어 교류 후, Definite 자극을 제시 받은 집단이 창의성 예측값이 가장 낮게 나타났다.

Keywords

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