디지털융복합연구 (Journal of Digital Convergence)

  • 제14권2호
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  • Pages.149-156
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  • 2016
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  • 2713-6434(pISSN)
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  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
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디지털 융복합에 따른 소비행동과 소비문제

An analysis of consumption behavior and consumption problem according to the digital convergence

  • 김연정 (호서대학교 경영학부 디지털기술경영전공)
  • Kim, Yeon-Jeong (Division of Management of Digital Technology, Hoseo University)
  • 투고 : 2015.12.23
  • 심사 : 2016.02.20
  • 발행 : 2016.02.28
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초록

본 연구는 디지털 융복합의 시대를 살고 있는 소비자들이 보유한 디지털기기 및 서비스 참여수준을 평가하고 평가수준에 따른 소비행동의 차이를 분석하여 디지털 융복합 시대의 소비행동과 문제를 추정해보았다. 디지털기기와 서비스의 융복합 수준을 평가하기 위해 IT 전문가를 대상으로 평가 기준 제시와 설문분석을 실시하였다. 분석방법으로 집단 간 평균과 ANOVA 분석을 수행하였다. 연구결과는 첫째, 자기 주도적 소비태도와 함께 온라인이 오프라인까지 연계 되서 그 경계가 모호한 사회적 문제로의 확산 가능성과 융복합 미디어를 통한 정보의 신뢰성과 네트워크상의 플로우를 통한 교류로 개인의 프라이버시 침해 가능성이 제시되었다. 두 번째, 디지털 기기가 소비자를 네트워크에 연결하는 중요 도구이기 때문에 기기 의존적 성향을 보이며, 정보의 피로도가 급증할 수 있다. 디지털 환경 속에서 소비자들은 생산자적 소비자로서 사이버공간상에서 관계 지향적이고, 유희적 즐거움, 창조적 태도와 참여적 소비행동을 나타냈다.

The purpose of this study is to estimate convergence level of digital device and service and analyze group difference of consumption behavior and problem according to digital convergence level. The research method was survey with digital business expert and 343 samples. ANOVA research method was applied. The results of research are as follows. First, the study suggests that with a self-directed consuming attitude associated with both online and offline, there are the possibility to spread social problem which has unclear boundary, the possibility of intrusion into privacy through the network flow, and the matter of the credibility of information in convergence media. Second, since digital devices are important to connect consumers to the network, consumers have anxious dependence on the devices, which causes the fatigue of information to increase rapidly.

키워드

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