The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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Effect of Constraint and Supporting Features of Mobile Social Networking Games(SNGs) on User's Satisfaction

모바일 소셜 네트워크 게임의 제약과 지원 기능이 사용자의 만족에 미치는 영향

  • Received : 2015.03.25
  • Accepted : 2015.05.15
  • Published : 2015.07.28
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Abstract

From the era of feature phone to the current smart phone which bloomed Social Network Games(SNGs), mobile games have held the top position as killer contents of mobile market. Mobile game has many constraints such as specification of device, network status, and external environment. Based on common perspective of game research, these factors have negative influences on flow of user. Even with these opinions, most mobile gamers have felt satisfaction. To explain this phenomenon, our research focuses on the constraints. Referring to theoretical concepts, we attempt to clarify the relationship between game features and flow through survey methodology. Our finding shows that the constraints have a positive effect on flow even though it disaccords with previous studies. Therefore, we argue that users of mobile game have sense of satisfaction not a cognitive overload as discomforts.

피쳐폰 시대부터 최근 소셜 네트워크 게임(SNG)의 광풍에 이르기까지 모바일 게임은 모바일 폰의 킬러 콘텐츠로써, 큰 시장 규모와 매출을 자랑하고 있다. 게임 분야의 연구 관점에서 보았을 때, 모바일 게임은 플레이 기기의 스펙부터 플레이 환경까지 사용자에게 제약이 많이 주어지므로, 사용자 만족도에 부정적일 것이라는 예측을 할 수 있다. 그러나 대다수의 모바일 게임 사용자는 게임 경험에 굉장히 만족하고 있다. 이에 따라, 제약이라는 개념에 주목하였다. 또한 제약과 지원이라는 개념을 동시에 독립 변수로 설정하고, 이러한 요인이 사용자의 몰입과 만족에 어떠한 영향을 미치는지 설문조사 방법론을 통해 검증하고자 하였다. 분석 결과, 모바일 게임에서는 제약이 몰입에 긍정적인 영향을 미치는 것으로 나타났으며, 제약을 통해 불편함을 느끼는 것이 아니라 만족감을 얻을 수 있음을 확인하였다. 이를 통해 향후 모바일 게임의 UX 디자인 과정에서 해당 연구들의 결과를 활용할 수 있으리라 기대한다.

Keywords

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