Korean journal of communication and information (한국언론정보학보)
- Volume 69
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- Pages.7-29
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- 2015
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- 1598-3757(pISSN)
Investigation about the Context in which the Effects of Entertainment-education Program May Reduce -Focused on Persuasion Knowledge and Pre-attitude
교육적 오락물의 설득효과 감소요인에 대한 탐색적 연구 -설득지식과 사전태도의 영향을 중심으로
- Kim, In-Sung (School of Media & Communication, Chung-Ang University) ;
- Lee, Seung-Jo (School of Media & Communication, Chung-Ang University)
- Received : 2014.08.18
- Accepted : 2015.01.12
- Published : 2015.02.15
Abstract
The purpose of this research is to examine the impacts of persuasion knowledge and pre-attitude on responses to a persuasive entertainment education program. Persuasion knowledge model was adopted as the theoretical frame and information about the sensational identity of entertainment program was used to activate audience's persuasion knowledge(i.e. resistance). Pre-attitude was measured by the degree of concern about the persuasion topic. The experiment was designed by persuasion knowledge(2)
본 연구는 교육적-오락물의 효과에 미치는 설득지식과 사전태도의 영향을 조사하였다. 이론적으로 설득지식모형을 채택하였고, 오락 프로그램의 선정성을 지적하는 내용을 미리 보여주어 참여자의 설득지식(저항)을 활성화시켰다. 사전태도는 설득주제에 대하여 얼마나 염려하고 있는가를 측정하였다. 연구는 실험으로 설계되었으며, 실험 참여자들은 설득지식(2)
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