Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Method for Selecting a Smart Television Product Model Using AHP

AHP를 이용한 스마트TV 제품모델 선정 방법

  • 변대호 (경성대학교 경제금융물류학부)
  • Received : 2013.12.30
  • Accepted : 2014.03.20
  • Published : 2014.03.28
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Abstract

Because smart televisions (TVs) have various and innovative functions that are different from traditional TVs, consumers are front with a complex decision-making problem when they want to buy a best TV among alternatives made by many TV makers. TV manufactures have developed and announced different types of smart TV models and they need a comparative study for evaluating their characteristics. In this paper, we suggest the Analytic Hierarchy Process(AHP) method for deciding the best smart TVs regarding many selection criteria. The method provides a decision support for consumers who like to purchase a smart TV. We describe criteria affecting the smart TV selection through a literature review and suggest a user testing method in order to derive accurate judgments from consumers. Using the Expert Choice software package, we show a an numerical example how the priority of smart TVs are computed.

스마트 TV는 일반 TV와 달리 방송시청이라는 목적 외에 다양한 기능을 가지고 있기 때문에 구매자들은 제품 선정시 복잡한 의사결정 문제에 직면하게 된다. 제조사별로 다양한 모델이 출시되고 있기 때문에 이들 제품들 간 비교 평가를 요구하고 있다. 본 연구는 소비자들이 스마트 TV를 구입할 때 고려되어야 하는 선정기준을 도출하고, 계층적 분석과정(AHP)을 사용한 일련의 의사결정 방법을 제안한다. 이용자테스트 방법을 제안하며 Expert Choice를 사용하여 구현 예를 보인다.

Keywords

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