Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Proposal for SmartTV Development Plan by Applying Big Data Analysis Methodology

빅데이터 분석 방법을 적용한 스마트 TV의 발전 방안에 관한 제언

  • Park, Nam-Gue (Dept. of Information Management, Graduate School of Venture, Hoseo University) ;
  • Kim, Sun-Bae (Dept. of Information Management, Graduate School of Venture, Hoseo University)
  • 박남규 (호서대학교 벤처전문대학원) ;
  • 김선배 (호서대학교 벤처전문대학원 정보경영학과)
  • Received : 2013.10.31
  • Accepted : 2014.01.20
  • Published : 2014.01.28
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Abstract

A smart TV is able to show terrestrial broadcasting and also can be used as a computer -VOD, games, image communications, application utilities and so on. In order to carry out Smart TV business, it has to contains contents, platforms, network terminal unit. If ill-equipped with any of these aboves, it must cooperate with other licensee. Therefore, Smart TV business is necessary to cooperate with each business agent. In this paper, we will look into domestic/foreign country Smart TV market, policy, vitalization strategy, and suggest the application of big data analysis methodology for Smart TV vitalization method - 1) hardware infrastructure building based on cloud computing 2) Network upgradability acceptable traffic increase 3) Technical development cooperation between each licensee 4) Variable Smart TV contents supply 5) Cooperation with party interested individuals in using UX/UI for N-Screen, network traffic estimation may increase, customized supply smart contents for consumer in real time.

스마트 TV는 지상파방송 시청은 물론 인터넷에 연결되어 VOD, 게임, 영상통화, 애플리케이션 활용 등 컴퓨터 활용이 가능한 TV이다. 스마트 TV 사업을 수행하기 위해서는 콘텐츠, 플랫폼, 네트워크, 단말기 등이 모두 포함 되어야 한다. 만약 이중 한 가지라도 갖추어 지지 않으면 다른 사업자와 협력해야 한다. 따라서 스마트 TV 사업에 있어서 각각사업 주체들 간의 협력이 반드시 필요하다. 본 논문에서는 국내외 스마트 TV 시장, 정책, 활성화 전략 등에 대하여 살펴본다. 그리고 스마트 TV 활성화 방안인 1)클라우드 기반의 하드웨어 인프라 구축, 2)트래픽 증가를 수용하는 네트워크 고도화, 3)각 사업자들 간의 기술개발 공조, 4)다양한 스마트 TV 콘텐츠 제공, 5)N-스크린을 위한 UX/UI의 활용 등에 있어서 이해 당사자들의 공조, 증가할 네트웍크의 트래픽 추정, 소비자에게 실시간 스마트한 콘텐츠의 맞춤식 제공 등을 위하여 빅데이터 분석 방법론의 적용을 제안한다.

Keywords

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