Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The Effects of National Culture on Ethical Decision-Making in the Internet Context : An Exploratory Analysis

인터넷 영역에서의 윤리적 의사결정에 대한 국가문화의 영향 : 탐색적 분석

  • 윤철호 (국립목포대학교 경영학과) ;
  • 최광돈 (한세대학교 e-비즈니스학과)
  • Received : 2014.09.29
  • Accepted : 2014.12.20
  • Published : 2014.12.28
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Abstract

This paper analyzes the effects of national culture on an individual's ethical decision-making in the context of the Internet. An ethical decision-making model which posits that five moral philosophy variables-justice, relativism, egoism, utilitarianism, and deontology-affect ethical judgment; ethical judgment, in turn, affects behavioral intention was proposed and Hofstede's five cultural dimensions of power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation were used to analyze the effects of national culture on the model. The results showed that power distance, individualism, and masculinity had significant effects on the relationship between the deontology variable and ethical judgment, individualism, masculinity, and uncertainty avoidance had significant effects on the relationship between the justice variable and ethical judgment, and individualism and long-term orientation had significant effects on the relationship between ethical judgment and behavioral intention in the Internet context.

본 연구는 인터넷 영역에서 개인의 윤리적 의사결정에 대한 국가문화의 영향을 분석하였다. 본 연구를 위하여 다섯 개의 도덕철학 변수들인 정의주의, 상대주의, 이기주의, 공리주의, 그리고 의무론이 개인의 윤리적 판단에 영향을 미치며, 이 윤리적 판단은 행위의도에 영향을 미친다는 윤리적 의사결정 모형이 제시되었고, 이 윤리적 의사결정 모형에 대하여 홉스테드의 다섯 가지의 국가문화 차원들인 권력격차, 개인주의, 남성성, 불확실성 회피, 그리고 장기 지향성의 영향을 분석하였다. 연구결과 인터넷 영역에서 권력격차, 개인주의, 그리고 남성성은 의무론과 윤리적 판단 간의 관계에 영향이 있었으며, 개인주의, 남성성, 그리고 불확실성 회피는 정의주의와 윤리적 판단 간의 관계에 유의한 영향을 주는 것으로 나타났다. 또한 개인주의와 장기 지향성은 윤리적 판단과 행동의도 간의 관계에 유의한 영향이 있는 것을 보여 주었다.

Keywords

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