International Journal of Contents

  • 제8권3호
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  • Pages.12-19
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  • 2012
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  • 1738-6764(pISSN)
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  • 2093-7504(eISSN)
한국콘텐츠학회 (The Korea Contents Association)
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A Study on Acceptance and Resistance of Smart TVs

  • Lee, Sung-Joon (Department of Journalism and Communication Studies Cheongju University)
  • 투고 : 2012.04.12
  • 심사 : 2012.08.06
  • 발행 : 2012.09.28
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초록

This study investigated what factors affect consumers' decision making concerning the adoption of smart TVs. For this purpose, the integrated adoption model that consists of six major constructs from the diffusion of innovation theory (DIT), the technology acceptance model (TAM), and the model of innovation resistance(MIR) was employed. To collect data, an online survey was used. Data collected were analyzed with the structural equation model (SEM). Findings showed that the innovativeness has a positive influence on the both of perceived usefulness and perceived ease of use. It was also shown that both of perceived usefulness and perceived ease of use affect the intention to use smart TVs in a positive way. The innovation resistance has a negative influence on the intention to use. The mediating role of the innovation resistance was also found. The implications of these results are discussed.

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참고문헌

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피인용 문헌

  1. Google TV or Apple TV?—The Reasons for Smart TV Failure and a User-Centered Strategy for the Success of Smart TV vol.7, pp.12, 2015, https://doi.org/10.3390/su71215797