Journal of Korea Port Economic Association (한국항만경제학회지)

The Korea Port Economic Association (한국항만경제학회)
권호 표지

A Study of Strategic Alliance on Negative Factors Affecting - Focused on Liner Shipping -

전략적 제휴에 부정적인 영향을 미치는 요인에 관한 연구 - 정기선사를 중심으로 -

  • Received : 2011.07.29
  • Accepted : 2011.09.27
  • Published : 2011.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

Because of operating and ordering vessels over 10,000 TEU, the strategic alliance between liner shipping companies will be diversified and activated more briskly to secure cargo quantities, minimize costs, secure profits, improve service quality and manage stable business. Many of prior studies concerning strategic alliance are carried out to clarify success factors, motives or to explain how to select a good partner for success. But over 70% of strategic alliance has been resulted in failure. Because failures of strategic alliance occur much more frequently than success, negative effect factors in strategic alliance have to be measured and be adapted to changing conditions in the shipping market. To improve negative effect factors, shipping companies should make an effort to establish reliable relationships between partners and suppress claims by clearing off imprecise contract terms. And it is necessary to increase satisfaction of each individuals and minimize complexity occurred due to the exterior relationships for the successful strategic alliance.

정기선사들간의 전략적 제휴는 10,000TEU가 넘는 선박의 투입과 발주로 물동량 확보 및 비용부담의 최소화와 대고객 서비스의 향상 및 이윤확보와 안정적인 경영을 위하여 점차 다양하고 활발하게 진행될 것이다. 그 동안 많은 선행연구들이 전략적 제휴의 성공요인이나 동기 또는 성공적인 제휴를 위한 파트너 선정 등에 대한 것이었다. 그러나 전략적 제휴의 70% 이상이 실패하고 있다. 전략적 제휴의 실패가 성공보다 많기 때문에, 전략적 제휴에 부정적인 영향을 주는 변수들을 측정하여, 변해가는 해운시장 환경에 적응해야 한다. 전략적 제휴에 부정적인 영향을 주는 요인들을 개선하기 위하여 파트너간 신뢰성 향상에 노력해야 하고, 계약의 애매한 문구를 제거하여 분쟁을 억제해야 한다. 또한 전략적 제휴를 이끌어가는 구성원의 만족이 증가하도록 하여 제휴가 성공적이 되도록 하고, 제휴 파트너들의 외부관계로 발생하는 제휴의 복잡성을 최소화 시켜야 제휴를 성공적으로 이끌 수 있다.

Keywords

References

  1. 김태우.박근식, "정기선사와 화주기업간 파트너십 형성요인에 관한 연구" "한국물류학회" , 제17권 제1호, 2007, 5-31.
  2. 노윤진, "컨테이너 정기선사의 전략적 제휴 성과 측정에 관한 연구", 중앙대학교 박사학위논문, 2000.
  3. 노형봉, 서윤주, 정주훈, "국내기업간 전략적 제휴의 핵심성공요인에 관한 연구: 상호 호혜적 조정전략을 중심으로", "경영학연구" , 제30권 제1호, 2001, 75-108.
  4. 류동근, "해운기업의 경영전략과 전략적 제휴의 역할에 관한 연구", "한국항해학회지" , 제24권 제3호, 2000.
  5. 박건호.안기명, "정기선해운의 운임결정요인과 안정화방안에 관한 연구", "해운연구" , 봄, 2002, 47-82.
  6. 방희석.강요원, "DEA를 활용한 글로벌해운선사의 효율성 측정", "한국항만경제학회", 제27권 제1호, 2011, 213-234.
  7. 방희석.박근식.나정호, "한국물류기업의 국제네트워크 구축요인 및 방안에 관한 연구", "한국항만경제학회", 제24권 제2호, 2008, 91-112.
  8. 백종실, "국제컨테이너 서비스의 선화주간 제휴특성요인 연구", 중앙대학교 박사학위논문, 1997.
  9. 백종실, "컨테이너 선사와 항공사의 전략적 제휴에 관한 연구", "한국해운학회지", 제26호, 1998, 77.
  10. 백형엽, "한국 기업의 대미.일기업간 전략적 제휴에 있어서 제휴 성과에 영향을 미치는 요인에 관한 비교연구", "무역학회지" , 제28권 제4호, 2003, 497-525.
  11. 송대길.신한원.최영로, "정기선사의 서비스지향성, 종업원의 만족 및 고객지향성, 기업성과의 관계에 관한 연구", "한국항만경제학회" , 제25권 제2호, 2009, 25-56.
  12. 손원일, "토요타와 GM의 기업문화 비교연구", 관동대학교 박사학위 논문, 2008
  13. 송채헌, 송선옥, "컨테이너 정기선사의 전략적 제휴 결정요인과 유형선택간의 관계분석" "물류학회지" , 제17권 제2호, 2007, 107-135
  14. 이정세, "컨테이너 정기선사의 전략적 제휴 성공요인에 관한 연구", "산업논총" 제14집, 2002, 115-135.
  15. 천만봉, "국내제조기업들 간의 전략적 제휴와 성과에 관한 연구-네트워크 관점에서의 조절 효과를 중심으로-", "기업경영연구" , 제16권 제1호, 2009, 73-94.
  16. 최병권, "전기선사간 전략적 제휴의 현황과 전개", "해양비즈니스" ,제4호, 2004, 91-106.
  17. 최영석, "세계 20대 컨테이너 선사의 선박량 조절", KMI-해운과 경영, 2009.9.
  18. 최중희, "정기선해운의 전략적 제휴 변천연구", "월간 해양수산" , 통권 제203호, 2001, 17-35.
  19. 홍동완.하명신, "국제물류주선업체의 부서 간 역학관계가 관계몰입과 성과에 미치는 영향", "한국항만경제학회" , 제26권 제4호, 2010, 40-62.
  20. 한철환, "국제해운항만산업의 집중화에 따른 선사 및 터미널운영업체의 발전전략", "해운물류연구" , 제55호, 2007, 1-25.
  21. Berg, J. and Hamilton, R., "International Alliances Involving New Zealand Companies", Journal of International Business & Enterpreneuship, Vol. 5, No. 1, 1997, 27-42.
  22. Bleeke, J and Ernst, D, "The Way to Win in Cross-Border Alliances," Harvard Business Review, 1991, Vol. 69, No. 6, 1991, 127-135.
  23. Bradach, J.L. and Eccles, R.G., "Price, Authority and Trust: From Ideal Types to Plural Forms," Annual review of Sociology, Vol. 15, 1989, 97-118. https://doi.org/10.1146/annurev.so.15.080189.000525
  24. Brouther, K. D., Brouther, L. E., and Wilkinson, "Strategic Alliance: Choose Your Partner," Long Range Planning, Vol. 28, No. 3, 1995, 18-25.
  25. Bruton, G.D, Oviatt, B.M. and White, M.A, "Performance of Acquisitions of Distressed Firms," Academy of Management Journal, Vol. 37, No. 7, 1994, 972-989.
  26. Buckley, P.J. and Glaistetr, K.W., "Strategic Motives for International Alliance Formation," Journal of Management Studies, Vol. 33, No. 3, 1996, 301-332. https://doi.org/10.1111/j.1467-6486.1996.tb00804.x
  27. Contractor, F and Kundu, S. "Modal Choice in a World of Alliances: Analyzing Organizational Forms in the International Hotel Sector," Journal of International Business Studies, Vol. 29, No. 2, 1998, 325-358. https://doi.org/10.1057/palgrave.jibs.8490039
  28. Contractor, F. J. and Lorange, P., "Competition vs. Coopeation: A Benefit/Cost Framework for Choosing between Fully-owned Investments and Cooperative Relationships," Management International Review, Vol. 28, 1998, 5-18.
  29. Damas, P., "Are Shipping Lines All the Same?," American Shipper , May, 1999.
  30. Day, G. S., "Advantageous Alliances", Journal of the Academy of Marketing Science, Vol. 23, Issue 4, 1995, 297-300. https://doi.org/10.1177/009207039502300409
  31. De La Sierra, M.C., Managing Global Alliances: Key Steps for Successful Collaboration, Addison-Wesley Publishing Company, 1995.
  32. Elmuti, D & Kathawala, Y., "An Overview of Strategic Alliances," Management Decision, Vol. 39, No. 3, 2001, 205-218. https://doi.org/10.1108/EUM0000000005452
  33. Elmuti, D & Kathawala, Y., "P&I/NedLloyd Seize the Initiative," Containerization International, Sept. 1996, 20-21.
  34. Gulati, R. and Singh, H., "The Architecture of Cooperation: Managing Coordination Costs and Appropriation Concerns in Strategic Alliance," Administrative Science Quarterly, Vol. 43, No. 4, 1998, 781-814. https://doi.org/10.2307/2393616
  35. Gulati, R., "Does Familiarity Breed Trust? The Implications of Repeated Ties for Contractual Choice in Alliances," Academy of Management Journal , Vol. 38, No. 1, 1995, 85-112. https://doi.org/10.2307/256729
  36. Gulati, R., "Allaines and Networks," Strategic Management Journal, Vol. 19, No. 4, 1998, 293-317. https://doi.org/10.1002/(SICI)1097-0266(199804)19:4<293::AID-SMJ982>3.0.CO;2-M
  37. Harrigan, K. R, Strategic Alliances and Partner A Symmetrics, Farok J. Contractor and Peter Lorange(eds), Operative Strategies in International Business, Lexington, MA: Lexington Books, 1988, 205.
  38. Hennart, J., "A Transaction Costs Theory of Equity Joint Venture: An Empirical Study of Japanese Subsidiaries in the United States," Management Science, Vol. 37, No. 4, 1991, 483-497. https://doi.org/10.1287/mnsc.37.4.483
  39. Inkpen, A. C., Chapter 15. Strategic Alliances, A.M. Rugman and T.Tl Brewer Ed., The Oxford Handbook of International Business, Oxford: Oxford University Press, 2001.
  40. Johnson, J. L., Cullen, J. B., Sakano, T., and Takenouchi, H., "Setting the Stage for Trust and Strategic Integration in Japanese-U.S. Cooperative Alliance," Journal of International Business Studies, Vol. 27, No. 5 1995, 981-1004.
  41. Kadar M.H., "The Future of Global Strategic Alliances," Containerization International, April, 1996, 81-85.
  42. Kadar M.H., Overview of the Alliance Process and Developments in the Alliance Activity of Dutch Firms, KPMG, 2000.
  43. Lane, H. W and Beamish, P.W., "Cross-culture Cooperative Behavior in Joint Ventures in LDCs," Management International Review, 30(special issues), 1990, 87-102.
  44. Lin, X. and Germain, R., "Sustaining Satisfactory Joint Venture Relationship: the Role of Conflict Resolution Strategy," Journal of International Business Studies, Vol. 29, No. 1, 1998, 179-196. https://doi.org/10.1057/palgrave.jibs.8490031
  45. Murphy, A. and Kok, G., "Leap into the Future Managing Differences?," EFQM Conference 7th, KPMG Alliances, 2000, 1-11.
  46. Parker M., "Globalization: Shipping Seeks New Global Role," Lloyd's Shipping Economist, Vol. 21, No. 11, 1999, 7-10.
  47. Parkhe, A., "Strategic Alliance Structuring: A Game Theoretic and Transaction Cost Examination of Inter-firm Cooperation," Academy of Management Journal, Vol. 36, No. 4, 1993, 794-829. https://doi.org/10.2307/256759
  48. Parkhe, A., "Inter firm Diversity, Organizational Learning and Longevity in Global Strategic Alliances," Journal of International Business Studies, Vol. 22, No. 4, 1991, 579-601. https://doi.org/10.1057/palgrave.jibs.8490315
  49. Porter, M.E. and Fuller, M.B, Coalitions and Global Strategy, In Porter, M.E.(ed), Competition in Global Industries, Boston, MA.: Harvard Business School Press, 1986, 15-60.
  50. Sarkar, M., Cavusgil, S. and Evirgen, C., A Commitment-Trust Mediated Framework of International Collaborative Venture Performance, P.W. Beamish, and J.P. Killing (eds), Cooperative Strategies, San Francisco, The New Lexington Press, 1997.
  51. Schweiger, D.M. and Weber, Y., "Strategies for Managing Human Resources during Mergers and Acquisitions: An Empirical Investigation," Human Resource Planning, Vol. 12, No. 2, 1988, 69-87.
  52. Schweiger, D.M., Ivancevich, J.M. and Power, F.R., "Executive Actions for Managing Human Resources before and after Acquisition," Academy of Management Executive, Vol. 1, No. 2, 1987, 127-138.
  53. Shan, W., "An Empirical Analysis of Organizational Strategies by Entrepreneurial High-Technology Firms," Strategic Management Journal, Vol. 11, No. 2, 1990, 129-139. https://doi.org/10.1002/smj.4250110205
  54. Slack B., Comtois C. and McCalla, R., "Strategic Alliances in the Container Shipping Industry: A Global Perspective," Maritime Policy & Management, Vol. 29, No. 1, 2002, 65-76. https://doi.org/10.1080/03088830110063694
  55. Spekman, R.E., Forbes, T.M., Isabella, L.A. and MacAvoy, T.C., "Alliance Management: A View from the Past and Look to the Future," Journal of Management Studies, Vol. 35, No. 6, 1998, 747-772. https://doi.org/10.1111/1467-6486.00118
  56. Weber, Y., "Corporate Culture Fit and Performance in Mergers and Acquisitions," Human Relations, Vol. 49, No .9, 1996, 1181-1202. https://doi.org/10.1177/001872679604900903
  57. Young-Ybarra, C & Wiesema, M., "Strategic Flexibility in Information Technology Alliances: The influence of Transaction cost Economics and Social Exchange Theory," Organization Science, Vol. 10, No. 4, 1999, 439-459. https://doi.org/10.1287/orsc.10.4.439
  58. 江夏健一, 國際戰略提携, 晃洋書房, 1995