Journal of Korea Society of Industrial Information Systems (한국산업정보학회논문지)

Korea Society of Industrial Information Systems (한국산업정보학회)
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An Empirical Study of the Effects of Corporate Social Responsibility Fitness of Small and Medium Enterprise on Corporate Reputation and Purchase Intention

중소기업 CSR 적합성이 기업명성과 구매의도에 미치는 영향에 관한 연구

  • 김종원 (동의대학교 경영정보학과) ;
  • 김승민 (동의대학교 경영정보학과) ;
  • 김은정 (동의대학교 경영정보학과) ;
  • 조수현 (동의대학교 경영정보학과)
  • Published : 2010.12.30
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Abstract

Social responsibility of enterprises has recently been emphasized in practice. However, most of the previous studies on social responsibility has been mainly made on the large enterprises, not including small and medium enterprises. This study investigates the literature of previous studies and conducts the survey to find out how the fitness of small and medium enterprises' social responsibility affects corporate reputation and purchase intention. According to the analysis results of 101 valid responses, the study shows that fitness of small and medium enterprises' social responsibility affects corporate reputation and purchase intention, and corporate reputation has an effect on purchase intention. The results of this study may provide many small and medium enterprises with guidelines for their social responsibility activities.

최근 기업의 사회적 책임이 강조되고 있지만, 대부분의 연구는 대기업 중심으로 이루어져왔으며 중소기업을 대상으로 조사한 연구는 미비하다. 본 연구는 중소기업의 사회적 책임(CSR)의 적합성이 기업명성과 구매의도에 미치는 영향을 살펴보기 위해 중소기업 CSR의 선행 연구를 중심으로 설문조사를 실시하였다. 수집된 설문지 101부를 분석한 결과에 의하면, 중소기업의 CSR 적합성이 기업명성과 구매의도에 영향을 미치며, 기업명성은 구매의도에 영향을 미치는 것으로 나타났다. 본 연구의 결과는 중소기업에게 CSR 활동에 대한 많은 시사점을 제공한다.

Keywords

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