The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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The Effect of Export on Firms' Profit in Contents Industry - In the Case of Visual and Game Contents Firms -

콘텐츠산업 수출이 기업 수익에 미치는 영향 - 영상 및 게임 콘텐츠 기업을 중심으로 -

  • 오춘호 (KAIST 문화기술대학원) ;
  • 조용래 (KAIST 문화기술대학원) ;
  • 김원준 (KAIST 기술경영대학원, 문화기술대학원)
  • Published : 2009.06.28
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Abstract

The export on visual and game industry has grown very rapidly and is expanding its role in economic growth. In contrast, researches on these firms' financial performances in strategic and policy point of view are difficult to be found regarding the export of cultural industry. In this study, we analysis the effects of firms export in cultural industry on their financial performances focusing on game and visual industry. We find that the recent activities of export in game industry have positive effect on firm's growth in game industry. However, we find that the export deteriorate the net profit. On the other hand, we find no significant results in the case of visual game industry. Our results suggest that we need more strategic approaches in exporting goods in contents industry.

한류 등으로 인한 콘텐츠산업에서의 수출은 2000년 이후 빠르게 확산되어 국가 브랜드의 확산 및 타 산업의 연계 효과 확대 등 긍정적인 역할을 담당하며 국가 경제의 큰 역할을 수행해왔다. 그러나 국내 콘텐츠 기업들의 수출 확대와 이를 통한 국제화 전략의 전개 과정이 과연 기업 수익성과 연결되었는지에 대하여 실증적으로 입증된 연구는 부족한 실정이다. 본 연구에서는 국내 콘텐츠산업 중에서도 영상 및 게임 업종에서의 수출 확대가 기업 성장성 및 수익성에 미치는 영향에 대하여 실증적으로 분석하였다. 분석 결과, 게임 업종에서는 영업수익 대비 수출 비중의 확대가 기업의 양적 성장에 유의미한 영향을 주고 있는 것으로 나타났으나, 수익성은 오히려 감소시키는 것으로 나타났다. 그러나 영상 업종의 경우, 수출비중의 재무성과에 대한 영향은 유의미한 결과가 도출되지 않았다. 또한, 수출이 기업성과에 미치는 영향에 대한 비선형성 관계에 대한 검증에 있어서는 전 업종 모두 유의미한 결과가 도출되지 않았다. 본 연구결과는 콘텐츠산업의 수출 활동에 대한 보다 전략적 접근과, 내수시장에서의 영업수익 확대 및 프로젝트기반의 꾸준한 시장테스트를 통해 수출을 위한 기반 마련의 중요성을 정책적 시사점으로 제시한다.

Keywords

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