DOI QR코드

DOI QR Code

온라인 커뮤니티 지식공헌에 미치는 영향요인

The Effects on Knowledge Contribution in Online Communities

  • 신호경 (연세대학교 정보대학원) ;
  • 이기원 (연세대학교 정보대학원) ;
  • 김경준 (연세대학교 정보대학원)
  • 발행 : 2009.04.30

초록

본 논문에서는 온라인 커뮤니티에서 어떻게 지식공헌이 이루어지는지를 살펴보고자 온라인 커뮤니티 사용자들의 지식공헌에 영향을 미치는 요인들을 실증적 연구를 통해 규명하고자 하였다. 자기표현이론과 조직시민행동이론을 토대로 연구모형을 설정하고 네 개의 가설을 제안하였다. 온라인 커뮤니티 참여자 192명의 설문 조사를 PLS로 분석한 연구의 결과에서, 온라인 커뮤니티 사용자들의 자기표현과 혁신성, 조직시민행동 및 감정적 동질감등이 지식공헌에 긍정적인 영향을 미치는 것으로 나타났다. 이외에 온라인 커뮤니티에 대한 본 연구결과에 대한 학문적 실무적 의미를 논의하였으며, 향후 연구에 대한 시사점도 언급하였다.

This study investigated what factors influence the knowledge contribution in online communities. Based on the theoretical framework like self-presentation theory and organizational citizenship behavior theory, we developed the research model and proposed four hypotheses. In order to test our hypotheses with an empirical study, we have conducted a survey which resulted in 192 valid responses in the final sample. The PLS analysis results indicate that knowledge contribution is influenced by self-presentation, innovation, organizational citizenship behavior, and affection similarity of online community users. Practical implications of these findings and future research implications are also discussed.

키워드

참고문헌

  1. 유일, 김재전, 노희옥, "인터넷쇼핑몰에서 웹사이트 사용성, 신뢰, 만족 및 재구매 의도의 구조적 관계에 관한 연구," 한국컴퓨터정보학회논문지, 제12권, 제5호, 191-202쪽, 2007년 11월.
  2. 정한열, "온라인 고령친화용품점 품질 요인 및 고객 만족에 관한 연구 -고령친화용품을 중심으로-," 한국컴퓨터정보학회논문지, 제12권, 제5호, 215-223쪽, 2007년 11월.
  3. J. Boase, J. B. Horrigan, B. Wellman, and L. Ranie, "The Strength of Internet Ties," Pew Internet & American Life Project Report, 2006.
  4. J. Hagel and A Armstrong, "Net gain: Expanding markets through virtual communities," Boston, MA: Harvard Business School Press, 1997.
  5. H. J. Schau, and M. C. Gilly, "We Are What We Post? Self-Presentation in Personal Web Space," Journal of Consumer Research, vol. 30, no. 3, pp. 385-404, 2003. https://doi.org/10.1086/378616
  6. M. R. Leary and R. M. Kowalski, "Impression Management: A Literature Review and Two-Component Model," Psychological Bulletin, Vol. 107, No. 1. pp. 34-47, 1990. https://doi.org/10.1037/0033-2909.107.1.34
  7. M. Deutsch and H. B. Gerard, "A Study of Normative and Information Social Influences upon Individual Judgement," Journal of Abnormal and Social Psychology, vol. 51. pp. 629-636, 1955. https://doi.org/10.1037/h0046408
  8. Y. Moon, "Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers," Journal of Consumer Research, Vol. 26, No. 4, pp 323-339, 2000. https://doi.org/10.1086/209566
  9. S. Turkle, Life on the Screen, New York: Simon and Schuster, 1995.
  10. D. W. Organ and M. Konovsky, "Cognitive versus affective determinants of organizational citizenship behavior," Journal of Applied Psychology, Vol. 74, pp. 157-164, 1989. https://doi.org/10.1037/0021-9010.74.1.157
  11. C. A. Smith, D. W. Organ, and J. P. Near, "Organizational citizenship behavior: its nature and antecedents," Journal of Applied Psychology, Vol. 68, pp. 655-663, 1983.
  12. I. W. Graham, "An essay on organizational citizenship behavior," Employee Responsibilities and Rights Journal, Vol. 4, pp. 249-270, 1991. https://doi.org/10.1007/BF01385031
  13. Yu, C. and T. Chu, "Exploring knowledge contribution from an OCB perspective," Information & Management, Vol. 44, pp. 321-331, 2007. https://doi.org/10.1016/j.im.2007.03.002
  14. M. Wasko and S. Faraj, "Why should I share? Examining social capital and knowledge contribution in electronic networks of practice," MIS Quarterly, Vol. 29, pp. 35-57, 2005. https://doi.org/10.2307/25148667
  15. M. Ma and R. Agarwal, "Tlrrough a glass darkly: Information technology design, identity verification, and knowledge contribution in online communities," Information Systems Research, Vol. 18, pp. 42-67, 2007. https://doi.org/10.1287/isre.1070.0113
  16. D. F. Midgely and G. R. Dowling, "Innovativeness: The Concept and Measurement," Journal of Consumer Research, Vol. 4, No. 2, pp. 229-242, 1978. https://doi.org/10.1086/208701
  17. T. Meenaghan, "The Role of Advertising in Brand Image Development," Journal of Product & Brand Management, Vol. 4, No. 4, pp. 23-34, 1995. https://doi.org/10.1108/10610429510097672
  18. R. W. Belk, "Possessions and the Extended Self," Journal of Consumer Research, Vol. 15, No. 2, pp. 139-168, 1988. https://doi.org/10.1086/209154
  19. A. Ardichvili, V. Page, and T. Wentling, "Motivation and barriers to participation in virtual knowledge sharing communities of practice," Journal of Knowledge Management, Vol. 7, pp. 64-77, 2003. https://doi.org/10.1108/13673270310463626
  20. S. J. Wayne and S. A. Green, "The effects of leader-member exchange on employee citizenship and impression management behavior," Human Relations, Vol. 46, pp. 1431-1440, 1993 https://doi.org/10.1177/001872679304601204
  21. 고준, 신선진, 김희웅, "온라인 커뮤니티에서 자기표현욕구의 영향요인과 디지털 아이템 구매의도에 미치는 효과," 경영정보학연구, 제18권, 제1호, 117-144쪽, 2008년 3월.
  22. J. L. Farh, P. C. Earley, and S. C. Lin, "Impetus for action: a cultural analysis of justice and organizational citizenship behavior in Chinese society," Administrative Science Quarterly, Vol. 42, pp. 421-444, 1997. https://doi.org/10.2307/2393733
  23. D. Barclay, C. Higgins, and R. Thompson, "The Partial Least Squares [PLS) Approach to Causal Modeling, Personal Computer Adoption and Use as an Illustration," Technology Studies, Vol. 2, No. 2, pp. 285-309, 1995.
  24. Y. J. Yoo, and M Alavi, "Media and Group Cohesion: Relative Influences on Social Presence, Task Participation, and Group Consensus," MIS Quarterly, Vol. 25, No. 5, pp. 371-390, 2001. https://doi.org/10.2307/3250922