• Asian Journal for Public Opinion Research
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• v.10 no.3
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• pp.230-253
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• 2022

Based on Goffman's dramaturgical theory and self-objectification framework, this study examined: 1) Chinese female's WeChat self-presentation, 2) the impact of WeChat usage on female self-objectification, and 3) the impact of self-objectification on WeChat self-presentation tactics. An online survey was conducted. The main findings include: 1) most of the participants chose to beautify their pictures and videos before they posted them, 2) the respondents attached higher importance to appearance-based body attributes than competence-based ones, 3) the most frequently applied self-presentation tactic was ingratiation, 4) WeChat usage was not a predictor of Chinese women's self-objectification, and, 5) along with extroversion, self-objectification had an impact on ingratiation, supplication, self-promotion, and exemplification. Meanwhile, use of the electronic curtain and audience sifting to control who can see a post and for how long demonstrated the empowerment of the users when they conduct self-presentation.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.317-329
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• 2019

Instagram, a photo and image centered social networking service, has received increasing attention these days, from scholars and practitioners. However, little is known about the social and psychological factors that lead consumers to use this service. To provide a baseline understanding on Instagram users, the current study was conducted to discover perfectionistic self-presentation tendency expressed by the Instagram users and explore the relationships between identified perfectionistic self-presentation and intention to use Instagram variables with 250 participants. In addition, this study tried to determine the moderator effect of self-efficacy and self-construal. A comprehensive survey was directed and a total of 380 participants were recruited to verify anticipated hypotheses and research questions. The research results suggest that perfectionistic self-presentation has five sub factors: others conscious self-presentation, subjective self-presentation, environmental adaptation self-presentation, self-expansion self-presentation, and social self-presentation. The implications of this research findings are discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.5
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• pp.804-824
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• 2021

This study qualitatively explored the case of users utilizing multiple accounts on one social network service to create their own multiple spaces and different personas. The purpose of the study was to understand the behavior of people who use multiple accounts to express their identity online using Carl Jung's personality theory. We used in-depth interviews and the Zaltman metaphor elicitation technique (ZMET), targeting 19 people in their 20s and 30s who use more than one personal account on Instagram. Creating a shared consensus map using the configuration concept of ZMET derived six personas in relation to Instagram accounts. The motivations for the respondents' self-presentation associated with their personas and self-presentation types shown on Instagram were analyzed in terms of persona and fashion and subdivided into five dimensions: relationship management strategic presentation, self-monitoring presentation, competence demonstration presentation, anonymous presentation, and persona-centered presentation. Each respondent's persona and self-presentation formed by the Instagram account was analyzed.

• Korean Journal of School Psychology
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• v.16 no.2
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• pp.111-128
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• 2019

The present study was to investigate the mediating and moderating effects of self-acceptance on the relationship between perfectionistic self-presentation and peer relationship quality in adolescents. Two hundred and sixty-one middle school students were surveyed. The results were as follows. First, self-acceptance had a full mediation effect on the relationship between perfectionistic self-presentation and peer relationship quality. That is, peer relationship quality was only indirectly affected by perfectionistic self-presentation through self-acceptance. Second, self-acceptance had a significant moderating effect in the relationship between perfectionistic self-presentation and peer relationship quality. Perfectionistic self-presentation did not have a statistically significant impact on peer relationship quality in the group with low self-acceptance, but it did in the group with high self-acceptance. Therefore, this study suggests the need for counseling and educational approaches to improve adolescents self-acceptance by verifying the effect of self-acceptance in perfectionistic self-presentation and peer relationships.

• Korean Management Science Review
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• v.29 no.2
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• pp.1-20
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• 2012

While feeling anxious about the risk of exposure of personal information and privacy, users of microblogs and social network services are continuously using them. This study aims to develop a model to investigate this phenomenon. Specifically, this study explores the relationship between personal characteristics (represented by privacy concern and self-presentation) and an individual's self-disclosure. An individual's personal belief (represented by perceived risk and perceived trust) is also tested as an mediator between the relationship. Through a questionnaire survey to 183 twitter users in Korea, the results indicate that self-presentation has a direct influence on self-disclosure as well as an indirect influence through perceived trust. In contrast, privacy concern has not a direct but an indirect negative influence on self-disclosure through perceived risk. In conclusion, self-presentation has a stronger influence on self-disclosure then privacy concern to Twitter users. An individual who has a higher propensity for self-presentation will form a stronger perceived trust on Twitter, which in turn, affects the individual's self-disclosure. On the other hand, an individual who is more concerned with personal privacy will feel more serious about perceived risk, which in turn, negatively influences one's perception of the trust in Twitter as well as his desire for self-disclosure.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.409-420
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• 2018

The decision to actively reveal oneself as a consumer on social media depends on whether the focus is more on positive rewards than negative threats associated with self-presentation, that is, who the other party is in that relationship. The audience of self-presentation could also be divided into expressive and instrumental ties: work partners can be classified as an audience of instrumental ties, whereas school friends can be regarded as an audience of expressive ties. This study accordingly predicted that people would focus more on prevention of negative threats than positive reward, exhibiting defensive self-presentation in relationships with strong instrumental ties because the fallout from negative threats due to failed self-presentation have a more detrimental effect than a positive reward from successful self-presentation. The empirical findings thereby indicated that as the proportion of coworkers increased among Facebook friends, the mediation effect through defensive self-presentation increased, whereas such effect through acquisitive self-presentation decreased.

• Journal of Digital Contents Society
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• v.16 no.4
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• pp.503-512
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• 2015

The purpose of this study is to examine facebook users' self-presentation on facebook in terms of narcissism and the relationship of narcissistic self-presentation and variables of self-esteem, using patterns, and information types. The results showed that facebook users' self-presentation were not likely to be narcissistic. In self-presenting on facebook users were likely to be exhibition but they are not likely to be ingratiating and competent. And this study failed to support the association of narcissistic self-presentation and self-esteem. But results suggested that facebook using patterns including frequency and period of use affected narcissistic self-presentation. Finally, profile information, but not posting information was correlated with narcissistic self-presentation.

• Knowledge Management Research
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• v.14 no.2
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• pp.25-48
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• 2013

SNS is one of the fastest service entering in mature stage. But now there are not any empirical analysis the effect of SNS from user point of view. In this paper, we investigate the effect of self presentation on SNS to interpersonal relation and intention to use. we set online presentation self-efficacy and involvement as two antecedent factors. And we suggest that the purposes of using SNS be Image improvement and knowledge contribution. The change of interpersonal relation in offline is set a result of using SNS and a mediating variable between online self-presentation and intention to use. In the results, firstly, we confirmed that the online presentation self-efficacy and involvement are predisposing factors for online self-presentation on SNS in the positive direction. Secondly, the using SNS has significantly positive effect on the change of interpersonal relation. Especially, the improvement of interpersonal relation is originated from image improvement and knowledge contribution. Thirdly, the improvement of interpersonal relation have also significantly more higher effect on the intention of use.

• Korean journal of communication and information
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• v.36
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• pp.254-286
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• 2006

The purpose of the present study is to examine how visitors of personal web sites evaluate self presentation styles. We hypothesized that visitors' gender, self construals, and self esteem would influence the evaluation (likeability and perceived competence) of the self presentation styles (bragging or positive presentation). The hypothesized models were tested with structural equation modeling. Gender differences among the constructs were also examined through latent mean analysis. The results revealed that females tended to have higher interdependent self construal than males. And the male and the female students showed higher likeability toward the self presentations of the other gender. Regarding perceived competence, women and men perceived the other gender more competent, and especially, women perceived men's bragging presentation more competent. Self construals and self esteem, however, did not show any significant effects, which were inconsistent with the results of the previous studies conducted with offline self presentation styles. One of the main implications of this study is that visitors' gender, among other things, is the most infueltial factor in perceiving and evaluating others' self presentation through personal web sites.

• Asian Journal for Public Opinion Research
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• v.4 no.4
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• pp.246-259
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• 2017

The purpose of this study is to evaluate the effects of critical friends on self-esteem and the academic oral presentation ability of undergraduate students. A pretest was conducted in the first week of the semester. A pre-academic oral presentation preparation was held from the second week to the seventh week and followed by pedagogical speech activities from the eighth week to the eleventh week. The research instruments are Academic oral presentation behavior and self-esteem evaluation forms. The samples were 37 third year undergraduate students, who were purposively selected from the educational technology class at the Chulalongkorn University. The statistics used for analyzing quantitative data are frequencies, means, standard deviations, one sample t-tests, and Pearson's Product-Moment Correlations. It was found that the 37 third year undergraduate teacher students had higher self-esteem at the statistically significant level of .05 and academic oral presentation scores after the activity were statistically significant at the .05 level.