한국정보시스템학회지:정보시스템연구 (The Journal of Information Systems)

  • 제17권1호
  • /
  • Pages.45-62
  • /
  • 2008
  • /
  • 1229-8476(pISSN)
  • /
  • 2733-8770(eISSN)
한국정보시스템학회 (Korea Association of Information Systems)
권호 표지
DOI QR코드

DOI QR Code

컨버전스 제품 핵심성공요인과 전략

A Study on Effects of Success Factors and Strategies of Convergence Products

  • 발행 : 2008.03.30
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

The purpose of this research is to investigate success factors and strategics of convergence products in Korea. The research based on existing literature regarding the innovation resistance and product bundling, examines the factors influencing consumer responses to convergence products. The research scheme was experimented through a questionnaire survey answered by 128 companies. The research model was composed of 4 groups: 1) consumer innovativeness, 2) perceived usefulness and ease of use, 3) perceived risk, 4) new product risk The results of this research reveal that consumer evaluation(consumer satisfaction and purchase intentions) are affected by consumer perceptions of risk, perceived usefulness, perceived ease of use, new product risk.

키워드

참고문헌

  1. 김용철, 이영종, "컨버전스 시장에서 고객 기반의 영향력에 관한 연구, 정보통신정책연구원, 연구보고, 2006, pp. 1-17.
  2. 김용철, 주영혁, 윤석현, "정보통신시장에서 다양한 혁신상품 수용의도 간 연관성에 관한 연구: 컨버전스 서비스를 중심으로," 정보통신정책연구, 제12권, 제1호, 2005, pp. 25-54.
  3. 김해룡, 홍신명, 이문규, "컨버전스 제품에 대한 소비자 평가," 한국마케팅저널, 제7권, 제1호, 2005, pp. 1-20.
  4. 요람(제리) 윈드 외, 김병국 옮김, 컨버전스 마케팅, KCCL, 2005.
  5. 유필화, 이승희, "신제품 수용 시 소비자의 혁신 저항에 관한 연구: 혁신 저항 모형을 중심으로," 경영학연구, 제23권, 제3호, 1994, pp. 217-249.
  6. 이재영, "디지털 컨버전스 시대의 소비자 매체 이용형태 유형," 주관성 연구, 제13권, 2006, pp. 107-141.
  7. 장석권, "컨버전스 서비스 아키텍쳐와 컨포먼스 경쟁이론의 모색," 정보통신정책 연구, 제12권, 제1호, 2005, pp. 1-23.
  8. 조대호, 이홍철, 천현재, "다중회귀분석기법을 이용한 모바일 컨버전스 제품에 관한 연구," 감성과학, 제30권, 제1호, 2007, pp. 13-21.
  9. 조준일, "컨버전스 어떻게 전개될 것인가?," LG주간경제, 산업정보 8월호. 2006, pp. 26-30.
  10. 최병삼, 이성호, 권기덕, "컨버전스의 성공 조건," 삼성경제연구소, CEO Information, 597호, 2007, pp. 1-20.
  11. 최병현, "가치 경쟁 시대의 성공 포인트," LG주간경제, 경영정보, 7월호, 2007, pp. 3-7.
  12. 한국전산원, "컨버전스에 따른 미래 패러다임 변화와 정책과제," 2006 1월호, pp. 14-15.
  13. 황준석, 전영만, 김태유, 통신방송 컨버전스와 바람직한 제도화 방안, 정보통신정책연구, 제12권, 제3호, 2005, pp. 129-156.
  14. Adams, D. A., Nelson, P. R., and Todd, P. A., "Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication," MIS Quarterly, Vol. 16, No.2, 1992, pp. 227-247. https://doi.org/10.2307/249577
  15. Angus, I., "Who put the Con in Convergence?," Business Communications Review, March, 2002, pp.28-32.
  16. Bayus, Barry L., Namwon Kim and Allan D. Shocker, "Growth Models for Multiproduct Interactions Current Status and New Directions," in Vijay Magajan, Eitan Muller, and Yoran Wind(eds), New Product Diffusion Models, Boston, MA: Kluwer Academic Publishers, 2002, pp. 141-163.
  17. Bing Zhang, "Understanding the impact of convergence on broadband industry regulation: a case study of the United States," Telematics and Informatics, Vol. 19, 2002, pp. 37-59. https://doi.org/10.1016/S0736-5853(01)00015-6
  18. Bolton and P. K. Kannam, Matthew D. Bramlett, "Implication of Loyalty Program Membership and Service Experience for Customer Ratention and Value," Journal of the Academy of Marketing Science, Vol. 28, No.1, 2002, pp. 95-108.
  19. Davis, F. D., "Perceived Usefulness, Perceived Easy of Use, and User Acceptance of Information Technology," MIS Quarterly, Vol. 13, No. 3, 1989, pp. 319-339. https://doi.org/10.2307/249008
  20. Dhebar, Anirudh, "Speeding High-Tech Producers, Meet the Balking Consumer," Sloan Management Review, Vol. 37, Winter, 1996, pp. 37-54.
  21. Dowing, C. E., "System Usage Behavior as a Proxy for User Satisfaction: An Empirical Investigation," Information and Management, Vol. 35, 1999, pp. 203-216. https://doi.org/10.1016/S0378-7206(98)00090-1
  22. Garcia-Murillo, M. A. and I. MacInnes "FCC Organizational Structure and Regulatory Convergence," Telecommunications Policy, Vol. 25, 2001, pp. 432-452.
  23. Covell, Andy, Digital Convergence, Aegis Publishing Group, 2000.
  24. Gulati, Ranjay and Jason Garino, "Get the Right Mix of Bricks & Clicks," Harvard Business Review, May-June, 2000, pp. 107-114.
  25. Hettick, L., "Building Blocks for Converged Applications," Business Communications Review, June, 2003, pp.38-41.
  26. I. Wu, "Canada, South Korea, Netherlands and Sweden: regulatory implications of the convergence of telecommunications, broadcasting and internet services," Telecommunications Policy, Vol. 28, 2004, pp. 79-96. https://doi.org/10.1016/j.telpol.2003.05.001
  27. Jacoby, Jacob and Leon B. Kaplan, "The Components of Perceived Risk," Proceedings of the Third Annual Conference of the Association for Consumer Research, College Park, MD. Association for Consumer Research, 1972, pp. 382-393.
  28. Karahanna, E. and D. W. Straub, "Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs," MIS Quarterly, Vol. 23, No.2, 1999, pp. 183-213. https://doi.org/10.2307/249751
  29. Mick, David Glen and Susan Fournier, "Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies," Journal of Consumer Research, Vol. 25, 1998, pp. 123-143. https://doi.org/10.1086/209531
  30. Moor, Geoffrey A., Crossing the Chasm, New York, Harper Business, 1991.
  31. Moreau C. Page, Donard R. Lehmann, and Arthur B. Markman, "Entrenched Knowledge Structures and Customer Response to New Products," Journal of Marketing Research, Vol. 38, Feb., 2001, pp. 14-29. https://doi.org/10.1509/jmkr.38.1.14.18836
  32. OECD, DSTI/ICCP/TISP(2003)5/ FINAL (12-Jul-2004), p. 3.
  33. Pasi Ahonen and Reijo Savola, "Security Threats to Mobile Service Development in the Age of Digital Convergence," EUROCON, Belgrade, Nov. 22-25, 2005, pp. 1052-1055.
  34. Pennings, J. and Puranam, P., Market Convergence and Firm Strategy: new directions for theory and research, ECIS Conference, The Future of Innovation Studies, Eindhoven, Netherlands, 2001.
  35. Ram, S., "A Model of Innovation Resistance," Advances in Consumer Research, Vol. 14, 1987, pp. 208-212.
  36. Roberts, J. H. and P.D. Morrison, "Assessing Market Structure and Company Fit Based on Consumer Perceptions in Dynamic Information Technology Markets," Journal of Business Research, Vol.55, 2002, pp. 679-686. https://doi.org/10.1016/S0148-2963(00)00209-5
  37. Rogers, E. M., Diffusion of Innovation, The Free Press, New York, 1963.
  38. Roselius, T., "Consumer Rankings of Risk Reduction Methods," Journal of Marketing, Vol. 35, 1971, pp. 56-61.
  39. Suma Athreye and David Keeble, "Technological convergence, globalization and ownership in the UK computer industry," Technovation, Vol. 20, 2000, pp. 227-245. https://doi.org/10.1016/S0166-4972(99)00135-2
  40. Tayor, S. and P. A. Todd, Understanding Information Technology Usage: A Test of Comparing Models," Information Systems Research, Vol. 6, No. 2, 1995, pp. 144-176. https://doi.org/10.1287/isre.6.2.144
  41. Tornatzky, L. G. and K. J. Llein, "Innovation Characteristics and Innovation Adoption Implementation: A Meta-Analysis of Findings," IEEE Transactions on Engineering Management, Vol. 29, 1992, pp. 28-45.
  42. Venkatesh, V. and F. D. Davis, "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, Vol. 46, No. 2, 2000, pp. 186-204. https://doi.org/10.1287/mnsc.46.2.186.11926
  43. Wind, Yoram and Vijay Mahajan, "Convergence Marketing," Journal of Interactive Marketing, Vol.16, No.2, 2002, pp. 64-79. https://doi.org/10.1002/dir.10009
  44. Yang, H. D. and Y. Yoo, "It's All About Attitude: Revisiting the Technology Acceptance Model," Decision Support System, Vol. 38, 2004, pp. 9-31.

피인용 문헌

  1. A Study on Modeling Framework of Convergence Business vol.17, pp.4, 2012, https://doi.org/10.7838/jsebs.2012.17.4.175