Post-purchase Evaluation on the Maternity Wear on the Current Korean Market by Survey and Wear test

  • 발행 : 2007.07.30


This study was designed to collect a precise information concerning to the preference and evaluations after usage of pregnant Korean woman for the maternity wear bysurvey and wear tests. Through the survey, 212 respondents were asked to answer what type of maternity wear they prefer and what requirements for maternity wear design are important. According to the results of survey, the mostly preferred maternity wear items were pants and one-piece dress. Korean customers for maternity wear usually pay more for the one-piece dress than other items and they also usually put on medium price pants and low-price blouse. Concerning to the purchase criteria, it may be said that design and movability, fit factors are the buying decision criteria of great weight for Korean pregnant women. Special function most desired was thermal insulation, followed by buffer action, electromagnetic shield and quickly water-absorbent and dry property. Preferred maternity wear design details were flat collar, slightly fitted waist and empire style, gather skirt, rubber band waist. Wear test was performed for two kinds of blouse (BL) and one-piece dress (OP), and threekinds of pants (PT), which have different design details respectively. According to the wear test for ready-to-wear maternity garments, the garment which considers well the characteristics of Korean pregnant women body shape earned much higher score no matter of brands or prices. Generally, high-priced national brands received an excellent evaluation in design aspect, but not satisfied with comfort to move.


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