Product Development and Market Testing of Ready-to-Eat Mandu with Pond-Snail as a Health Food

건강기능성 우렁이 만두제품의 마켓 테스트

  • Chang, Hye-Ja (Department of Food Science and Nutrition, Dankook University) ;
  • Hwang, Yoon-Kyung (Department of Baking and Confectionary, Suwon Womens' College)
  • 장혜자 (단국대학교 자연과학대학 식품영양학과) ;
  • 황윤경 (수원여자대학 식품과학부 제과제빵과)
  • Published : 2006.10.31

Abstract

Recently, according to increase in production of pond snails resulting from the widespread organic farming, organic farmers are showing a lot of interests in the promotion of consumption and extending the market of pond snails. This study was performed to suggest the process of product development of the ready-to-eat pond-snail Mandu as a health food, to show the results of market test of the pilot product, and to investigate the change of the sensory characteristics during storage periods. For the market test of pond-snail Mandu, the survey was developed and delivered to consumers. The questionnaire consisted of 3 parts such as respondents demographic characteristics, customer's perception of pond-snail Mandu before tasting, and customer's perception of that after tasting. And the market test was carried out with university students, welfare institution residents and apartment residents in the Seoul and Gyeonggi areas. As a result of the test, the most important purchasing factors were determined in the order of taste (49.5%), hygienic quality (12.5%), nutritional value (10%) and price (9%). And only 4.2% of respondents selected brand name as an important purchasing factor. After tasting pond-snail Mandu, consumers had suggested the better taste (t=6.986, p<0.000) and price (t=2.082, p<0.05) than those of before tasting. In response to favorable impression of pond-snail Mandu, 54.5% of total respondents evaluated positively. The favorable impressions came from iron-rich Mandu (27.6%), high protein and nutritious Mandu (24.4%), calcium-rich Mandu (17.9%), diet Mandu (13.3%), and delicious Mandu (12.5%) respectively. Sensory characteristics of pond-snail Mandu were evaluated by professional panels in terms of the softness of Mandu skin, chewiness, moistness, toothpacking, color, aroma, saltiness, and degree of plain, taste, and aftertaste. The evaluation of sensory characteristics on a 7-point scale, showed that softness of mandu skin (4.44) and aftertaste (4.11) got a low scores. The statistical difference of the tastes (p>0.05) was not founded by storage period of 7, 14, 21 and 28 days. Based on the result, the improvement of these characteristics are desired in developing the pond-snail Mandu. Research method applied to this study can be useful for developing a new product.

Keywords

References

  1. Aaker DA (1995): Building Strong Brands, Free Press, Washington
  2. Ahn CW (2006): About Sampo food. Available to www.sampofood.com Accessed on 5/10/2006
  3. Atlas N (2004): The Vegetarian Family Cookbook, Broadway Books, New Jersey
  4. Brody AL, Lord JB (2000): Developing New Food Products for a Changing Marketplace, CRC Press, New York
  5. Cho HM (2006): 21C Nutrition and Health Story, 2nd ed., Lifesciences Pub., Seoul
  6. Han JH (2005): Organic Pond-snail. Available to www.scwoorung.com Accessed on 4/20/2005
  7. Heo J (1991): Donguibogam, Gukillmoonhsa Co., Seoul
  8. Jeon JW (2005): A study on the changed lived of customers visiting Korean restaurants from well-being. Korean J Culinary Res 11(1): 87-104
  9. Jeong J, Jo J, Kim Y, Kwon D, Kim Y (1991): Effect of freeze storage temperature on the storage stability of frozen Mandu. Korean J Food Sci Technol 23(5): 527-531
  10. Kim D, Park H (2001): New product strategy as a response to changing customer lifestyle: the case of CJ Haeban. Koean Soc Consumer Studies 12(3): 191-208
  11. Kim DH (2006): Rediscovery of dumplings: recovery of sales level before a dumpling market crisis. Weekly Chosun, 2006.05.16
  12. KNSO (2006): Korea in statistics. Korea National Statistical Office. Available to www.nso.go.kr/nos2005/pd/graph Accessed on 4/11/2006
  13. Kwak TK, Lee KE, Park HW, Ryu K, Hong WS, Choi EJ, Jang HY, Kim SH (1997): The development of HACCP-based standardized recipe and the quality assessment of cook/chill soy sauce glazed mackerel. J Korean Soc Food Cookery SCI 13(5): 592-601
  14. Kwak TK, Chang HJ, Song JY (2005): Development of performance indicators based on balanced score card for school food service facilities. Korean J Community Nutrition 10(6): 905-919
  15. Lee H, Lee S (2006): The impact of the motivation, support services and brand equity of franching on the quality of LMX and on the renewal of a contract. Korean Soc Tour Leisure Studies 18(2): 97-115
  16. Lee KS (2001): Dumpling Products of Emart. Available to www.emart. co.kr Accessed on 5/10/2006
  17. Lee TH (2002): About private product. Available to www.cjfood.coml pro/pro_02_a.asp. Accessed on 4/20/2005
  18. Lim YS, Park HY, Han GJ (2005): Comparison of preference for convenience and dietary attitude in college students by sex in Seoul and Kyunggi-do area. J Korean Dietetic Assoc 11(1): 11-20
  19. Margaret M (2005): Foods: experimental perspectives, 5th ed., Peason Prentice Hall, New Jersey
  20. Mela CF, Gupta S, Donald RL (1997): The long-term impact of promotion and advertising on consumer brand choice. J Marketing Res 35(5): 248-261
  21. Nam GH (2005): Hwngto Pond-snail. Available to www.ulungssal.co.kr Accessed on 4/20/2005
  22. Oak CS (1991): Aquaculture and availability of edible land snail, Ohsung Pub., Seoul
  23. Oh BT, Kang HW, Kimg BC, Choi SG, Cho, SH (2006): 논우렁이의 부위별 일반성분 및 아미노상의 정량 분석. 한국식품과학회 제73차 학술대회 자료집,p.145
  24. Park H, Yhang W (2002): A study on the relationship between the use behaviors demographics and restaurant selection attributes. J Korean Soc Food Sci Nutr 31(3): 492-499 https://doi.org/10.3746/jkfn.2002.31.3.492
  25. Park HM, Lee SB, Kim JH, Lee GH, Kim DE, Choi BL (2005): 왕우렁이의 월동 지역조사 및 방제 기술 개발. 한국농약과학회 학술발표회 초록논문집,p.84
  26. Park HW (2004): About private products. Available to www.ourhome.co.kr. Accessed on 4/20/2005
  27. Park IW, Kim CK (1992): Fatty acid composition of Achatina fucica bowdich and Ampullarius insularus. J Korean Soc Food Nutrition 21(1): 36-42
  28. Park SD (2003): Pond-snail breeding. Available to www.woolung.com Accessed on 4/20/2005
  29. Shin JN (2005): Organic pond-snail. Available to www.icheonurung.com Accessed on 4/20/2005
  30. Shin MH (2006): Traditional cooking of Korea. Backsan Pub., Seoul
  31. Sim M (2002): An analysis of in-home shoppers' determination variables and consumer satisfaction: focused on cable TV. Consumer Studies 13(4): 169-199
  32. Stone H, Sidel JL (2005): Sensory Evaluation Practices, 3rd. ed., Elsevier Academic Press, California
  33. Ulrich KT, Eppinger SD (2003): Product Design and Development, 3rd ed., McGrow-Hill Co., New York
  34. Yang JG (2000): Fresis. Available to www.everfood.co.kr/index.jsp. Accessed on 4/20/2005
  35. IFRI (1983): Aquaculture of Pond-snail. National Fisheries Research and Development Institute. Inland Fisheries Research Institute the 5th Seminar. Available at www.nfrdi.re.ke Accessed on 2/15/2005
  36. NRLSI (2001): Food composition Table. 6th ed. National Rural Living Science Institute. Rural Development Adminstration, Suwon
  37. KAIMI (1988): Distribution of aquaculture for an edible snail: Distribution education material Series No 2. Korea Agricultural Industry Marketing Institute