• 제목/요약/키워드: determinants of mandu

검색결과 2건 처리시간 0.017초

건강기능성 우렁이 만두제품의 마켓 테스트 (Product Development and Market Testing of Ready-to-Eat Mandu with Pond-Snail as a Health Food)

  • 장혜자;황윤경
    • 대한지역사회영양학회지
    • /
    • 제11권5호
    • /
    • pp.650-660
    • /
    • 2006
  • Recently, according to increase in production of pond snails resulting from the widespread organic farming, organic farmers are showing a lot of interests in the promotion of consumption and extending the market of pond snails. This study was performed to suggest the process of product development of the ready-to-eat pond-snail Mandu as a health food, to show the results of market test of the pilot product, and to investigate the change of the sensory characteristics during storage periods. For the market test of pond-snail Mandu, the survey was developed and delivered to consumers. The questionnaire consisted of 3 parts such as respondents demographic characteristics, customer's perception of pond-snail Mandu before tasting, and customer's perception of that after tasting. And the market test was carried out with university students, welfare institution residents and apartment residents in the Seoul and Gyeonggi areas. As a result of the test, the most important purchasing factors were determined in the order of taste (49.5%), hygienic quality (12.5%), nutritional value (10%) and price (9%). And only 4.2% of respondents selected brand name as an important purchasing factor. After tasting pond-snail Mandu, consumers had suggested the better taste (t=6.986, p<0.000) and price (t=2.082, p<0.05) than those of before tasting. In response to favorable impression of pond-snail Mandu, 54.5% of total respondents evaluated positively. The favorable impressions came from iron-rich Mandu (27.6%), high protein and nutritious Mandu (24.4%), calcium-rich Mandu (17.9%), diet Mandu (13.3%), and delicious Mandu (12.5%) respectively. Sensory characteristics of pond-snail Mandu were evaluated by professional panels in terms of the softness of Mandu skin, chewiness, moistness, toothpacking, color, aroma, saltiness, and degree of plain, taste, and aftertaste. The evaluation of sensory characteristics on a 7-point scale, showed that softness of mandu skin (4.44) and aftertaste (4.11) got a low scores. The statistical difference of the tastes (p>0.05) was not founded by storage period of 7, 14, 21 and 28 days. Based on the result, the improvement of these characteristics are desired in developing the pond-snail Mandu. Research method applied to this study can be useful for developing a new product.

컨조인트 분석을 사용한 산천어 만두 제품 개발에 관한 연구 (The Research on Sanchoneo Mandu Product Development Using Conjoint Analysis)

  • 이민수;김기쁨;김용식;최수근
    • 한국조리학회지
    • /
    • 제19권1호
    • /
    • pp.164-178
    • /
    • 2013
  • 본 연구의 목적은 산천어 만두의 속성의 상대적 중요성을 결정하기 위하여 만두 구매시 결정 요인과 속성 간의 차이 수준을 밝혀내고자 하였다. 조사는 대학생 및 대학원 재학 중인 114명의 패널(20~39세)을 대상으로 2012년 6월 18일부터 22일에 실시하였다. 통계적인 데이터 분석은 컨조인트 분석을 위하여 SPSS/Win 20.0을 사용하였다. 연구의 주요 결과는 다음과 같다 ; 산천어를 이용하여 만든 만두제품을 선택할 때 속 재료(33.09%), 적정 가격(30.28%), 외관 모양(21.69%), 매운 맛 정도(14.94%)의 순으로 중요하다고 결과가 보였다. 만두 제품의 속성의 중요도와 부분가치를 통해 산천어 만두에 김치를 첨가하고 순한맛과 타원형태의 모양의 7000원 이상의 적정가격을 제시하였다.

  • PDF