신뢰성에 기반한 효과적 제안 Communication Framework

Effective Proposal Communication Framework Based on Credibility

The purpose of this research is to develop a communication framework based on credibility for information technology (IT) proposal. It is necessary to develop a communication framework for IT proposal since it has become more important how effective IT service providers can deliver an IT proposal to customers. In this paper, we develop a communication framework for IT proposal through dividing customer's recognition steps and analyzing key factors based on the credibility. Key factors affecting communication framework have been identified and analyzed by focus group interview and questionnaires with experienced staffs. The results of this study can be used for enhancement of IT proposal's quality through the introduction of communication framework.