• Journal of Korean Society of Rural Planning
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• v.15 no.4
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• pp.125-134
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• 2009

This study aimed at analysing on consumer's behaviour to central functions in center villages of Hub-myun. Consumers in the center villages were classified as follows; residents in the center village and in the hinterland area, visitors. Through the interview works on the customers in 8-pilot project sites and differential analysis works of answered results, consumers' attitude in the center villages were grouped into two types; self-sufficient one and higher center-dependent one.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.12
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• pp.1297-1309
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• 2012

This study examined the effects of "me-model" body-size discrepancy on consumer's shopping mood, store satisfaction, and intention to revisit two types of online apparel stores (one featuring thin models and one featuring average-sized models). A convenience sample of women (n = 528) participated. Structural equation modeling was used to analyze the data. Participants who were thinner or similar to the models indicated positive shopping moods, a high level of online store satisfaction, and intended to revisit the stores when compared to participants who were larger than the models. Participants preferred the 'average-sized' model. This preference was attributed to the familiarity of the model and ability to effectively evaluate merchandise. The results revealed how models can influence apparel consumers in an online context.

• Asia pacific journal of information systems
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• v.30 no.3
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• pp.532-546
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• 2020

The current study examined the Indian young consumer online shopping self-efficacy in an integrated model. Authors tested the study model (antecedents and consequences of online shopping involvement) with the help of 225 sample data by using first order structural equation modeling. Online shopping enjoyment was found most important predictor of online shopping involvement followed by online accessibility. Further, the impact of online shopping involvement on online shopping self-efficacy was quite high in comparison to online technical self-efficacy. We strongly recommend that the marketers must use internet strategically in establishing dialogue between seller and online shoppers.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.5
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• pp.748-759
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• 2000

The purposes of this study were 1) to classify wearing situation of male adolescents and 2) to classify self-image and CPI(Clothing Preference Image) of male adolescents and 3) to segment consumer group by self-image and to find the differences in self-image and CPI by situation among groups. For the data collection a questionnaire was distributed to male adolescents who were residents in Seoul and Taejeon. The statistics used for the data analysis were factor analysis, multiple dimensional scale, mean, percentage, peason-correlation, cluster analysis, one-way ANOVA, Duncan-test by the SPSSWIN program. The results of this study are as follows: 1) The self-image of male adolecents is categorized by seven factors; sophisticate and fashion conscious, active, practical and realistic, flank and pure, young-looking, feminine, and slender. Based on seven factors, the consumer group is categorized to five groups; practical and realistic Group1, young-looking and feminine Group2, characterless Group3, active Group4, sophisticate and flank Group5. 2) Wearing situations are divided into three categories; in downtown, in urban, at festival. In downtown, CPI are divided into six elements; ornamental, simplex, sexy, feminine, neat, young, and sophisticate. In urban, CPI are divided into five elements; ornamental, simple, sexy, feminine, young-looking, and sophisticate. At festival, CPI are divided into four elements; unique, simple, feminine, and formal. To conclude, the male adolescent consumers are categorized by self-image, and the different CPIs are sought by different wearing situations.

• Korean Journal of Human Ecology
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• v.18 no.5
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• pp.985-994
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• 2009

This research is exploratory in considering the unique socio-cultural context of South Korea, where the present government is responding to the demand for English language training. The study asked the question: What do mothers experience when sending their young children to a private English institute, so called English kindergarten, instead of a regular preschool? A qualitative approach was used to analyze the in-depth interviews with 19 mothers who sent their young child to an English kindergarten. Mothers stated that their young child needs to be a competent English speaker. The mothers expected that an English kindergarten would prepare their child better for the elementary school English curriculum than a regular preschool. The study revealed that English kindergartens symbolized the precedence and the privileges of the elite because of their high tuition fees, native-speaker teachers, and small class sizes. The mothers showed a sense of pride and vicarious satisfaction from sending their child to an English kindergarten. However, the mothers recognized that English kindergartens put more emphasis on cognitive learning instead of the social development of children. It was almost impossible for mothers to communicate with the native-speaker teachers about their child. The mothers seemed to overlook their child's struggle to adapt to an English Kindergarten. The findings of the study raise issues concerning the boom of teaching young children English in Korea.

• Journal of Families and Better Life
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• v.30 no.2
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• pp.47-64
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• 2012

Purpose of this research is to analyze young job-seekers' preparation for employment process. Participants for the present research include 30 unmarried single males and females in their 20s, who are preparing for employment after graduating four-year colleges. To follow the rule of data triangulation, data includes in-depth personal interviews, field notes, memorandums, coding books, and additional questionnaires. There are 556 abstracted meaning units, 15 subcategories, 11 main categories, and final 5 themes from the data analysis. The result showed that young job-seekers were experiencing a typical cycle of preparation, attempt, failure, slump, and downgrade in job seeking standard. It is also observed that youth unemployment was a persistent phenomenon of vicious circle not easy to overcome. Especially, young job seekers were reported to restructure the perception on employment as they struggle for seeking a job, in particular, at times of experiencing hardship during the job hunting process. The interviewees responded that the possibility of getting a job declines as the job hunting period drags on eventually ending up with applying for a job of lower qualification standard.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.985-996
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• 2021

While green packaging related concerns are mainly studied in developed countries, there is a lack of knowledge to observe purchase behavior toward green packaging in developing countries, especially in Vietnam. Buying green packaged products in FMCG is not required to trade-off between sustainability and product performance. Hence, this present research aims to understand the gap attitude - behavior existing on FMCG green packaged products among Vietnamese young consumers with psychosocial factors (environmental concern, environmental knowledge of green packaging and green trust) and contextual factors (availability of desired green packaging and product attributes). With a sample size of 396 respondents, data was collected by convenient sampling method and then was analyzed using structural equation modeling. The results reveal that all psychosocial factors are positive related to attitudes while purchase behavior is positively influenced. The findings also report that contextual factors have positive impacts on purchase behavior, which proves the important role of contextual factors in influencing consumer choices. It suggests that green packaging is receptive to Vietnamese young consumers but it should be considered within product-related context to enhance the difference in sustainability among similar FMCG products. Practical implications for marketers and future researches have also been discussed at the end of study.

• Journal of Distribution Science
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• v.13 no.12
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• pp.53-63
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• 2015

Purpose - Recently, creating shared value (CSV) has attracted attention through plan sustainability and the growth of corporate management. Porter and Kramer (2011) defined the core concept of CSV as social value, economic profits, improvements in the economic social condition, and reinforcing competitiveness. The purpose of CSV, which is to pursue economic profits through a social solution to the problem, agrees with managing the objective of a social enterprise that prioritizes the pursuit of profits through the realization of a social purpose. Today, CSV studies focus on CSR and sustainability and reinforce competitiveness. However, few studies focused on the social economy. Precedent studies examined CSV using a company example, and few studies exist from the perspective of consumers and the point of view of a market society. Research design, data, and methodology - Therefore, this study examines CSV in comparison to a background of the social economy. This study also investigates and analyzes the concept of social value from the point of view of consumers, social problems, consumption value, corporate value, and the influence of consumers. This article develops three hypotheses. Hypothesis 1 investigates the correlation with social innovation that consumers thought as being necessary for social innovation by a company. Hypothesis 2 is used to confirm the influence of consumers in CSV. Therefore, this article investigates the influence of consumers on consumption action for companies that are indifferent to social problems. Hypothesis 3 is used to verify the correlation between the value that consumers demand through consumption and the corporate value that companies pursue other than profits. The three hypotheses were adopted and met the standard for suitability. Results - The importance of the CSV study from the consumer perspective was confirmed using the influence of consumers on CSV. Because the objective of company activities is either the consumer or the market, the influence that extends to interactions between the company and consumers to ensure the success of a business is significant. Regarding the CSV study, because it was an initial study, various approaches are subsequently developed. However, conceptual and practical case studies on CSV currently exist that may be used to verify the factors that comprise CSV. Therefore, the company example may enable verification of the factors that influence the composition of CSV through identification from the consumer perspective. In addition, studying CSV as an action result (of consumer satisfaction, of a company's profits and competitiveness, and of society's cancellation of a social problem) may enable the realization of a practice paradigm as opposed to simply thought and faith. Conclusions - First, this study confirms the social value of a business through the feasible and common pursuit of consumers by corporations. Second, customer influence accounts for an important part of CSV. Third, shared value commonly provides a necessary advantage to consumers, corporates, and society, and contributes to the economy and healthy social development. Fourth, corporates can conduct a business, generate profits, and realize value through improvements in social problems and by addressing their competitive strengths and weaknesses.

• Magazine of RCR
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• v.10 no.4
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• pp.33-43
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• 2015

• Journal of the Korean Society of Food Culture
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• v.20 no.5
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• pp.525-531
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• 2005

This study was carried out to establish the consumer-centric food labeling system by investigating usage state, importance evaluation, problems and satisfaction, etc. on the current food labeling system by consumer. For usage state of checking the food label, 50.2% of respondents were replied ‘mostly check the label’, and they were indicated a significant difference on ‘education level(p<.05)’, and in case of married respondents, most were relied 'absolutely check the label', For the reason to check the food label, 61.8% of respondents were replied 'to determine whether it is stable or not', and they were indicated a significant difference on age(p<.01), marital status(p<.01), and job(p<.01). For the item considered as important things on the label of the whole food, 49.8% of respondents were replied that 'expiration and manufacture date is important', and they were indicated a significant difference(p<.001) on age, marital status, job. For item considered as important things on the label of each food, it was indicated that they considered food company as important thing in case of snack, soft drink, edible oils, and noodles, and food company in case of ice cream, and expiration and manufacture date in case of milk product and meat product. For the problems on the current food labeling system, the clauses 'Poor marking on food additives and materials contents' and 'untrue marking of nutrition contents' were indicated a significant difference on age(p<0.05, p<0.001), and the clause 'untrue marking of nutrition contents' were indicated a significant difference on marital status(p<.01) and job(p<.01).