• Culinary science and hospitality research
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• v.15 no.2
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• pp.322-337
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• 2009

This study focused on the relationships of the effects of DINESERV quality upon customer satisfaction, revisit intention and word-of-mouth intention. In addition, it examined the potential mediation effects of customer satisfaction between DINESERV quality and revisit intention and between DINESERV quality and word-of-mouth intention. To meet the above goals, customers who visited 27 Korean restaurants in Jeonju city were surveyed. Total 428 valid copies of questionnaire were then obtained and used for the data analysis using SPSS and AMOS 16.0 for 2-stage analysis. As a result, it was found that some potential factors of DINESERV, such as service encounter, atmosphere and food quality had significant effects on customer satisfaction, but there was no significant effect in the relationship between DINESERV quality and revisit intention; convenience, a potential factor of DINESERV, had a significant effect on word-of-mouth intention; customer satisfaction had a significant effect on revisit intention and word-of-mouth intention; service encounter, atmosphere and food quality had indirect effects on revisit intention and word-of-mouth intention by way of mediation effects of customer satisfaction.

• Culinary science and hospitality research
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• v.24 no.1
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• pp.151-163
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• 2018

Today, the development of internet brings many changes in formation exploration and acceptance. Not only the customers can come into contact much information about the firm and its product by quick and easy search, but also they produce information by themselves or can spread the information via the internet. Nowadays, customers are progressive information explorer and producer on online. In this sense, this study examined the effects of e-word-of-mouth information characteristics on the consumer's perceived usefulness and perceived acceptance of e-word-of-mouth information in the food service industry in order to suggest directions to enhances marketing strategies for marketer. The research model for this study was designed based on the hypothesis that the characteristics of e-word-of-mouth information and credibility of the information influenced both the user's perceived usefulness and acceptance. Based on total 277 customers obtained from the empirical research, this study reviewed validity, reliability and fitness of research model. The analysis results on these factors are as follow. First, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived usefulness. Second, the characteristics of e-word-of-mouth information; vividness, consensus, direction had an influence on the customer's perceived acceptance. Third, the reliability of information had an influence on the customer's perceived usefulness and the credibility of e-word-of-mouth information perceived acceptance. Fourth, the customer's perceived usefulness had an influence on the customer's perceived acceptance.

• Management & Information Systems Review
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• v.22
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• pp.85-115
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• 2007

Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.157-166
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• 2020

This study is a descriptive analysis of Korean business names listed on KOSDAQ (Korea Securities Dealers Automated Quotation) from a morphological perspective. A total of 1,358 business names on KOSDAQ are collected and analyzed in terms of origins and morphological structure. The analysis exhibits the monopoly of English: only 20% of the names are composed of only Korean elements, including Sino-Chinese, while 76% of them contain some form of English elements. It is pointed out that those English elements are not borrowed from English but are created in Korea and participate further word formation processes. In terms of word formation methods, compounding and shortening are most common, taking up 90% of all names. Multiple derived forms are used from an identical origin word, and even bound forms in English are taken and used as independent words, regardless of their original status in English. It is argued that Korean English is not entirely negative and should be considered as part of World Englishes.

• Journal of Science Education
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• v.46 no.1
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• pp.109-120
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• 2022

Fraction division is the content that is important but difficult to learn because it includes the process of finding a numerical expression in the real-world context, the process of making a context that matches a numerical expression, how to solve division, and the justification of standard algorithm. This study analyzes the word problems and problem solving methods about fraction division which elementary pre-service teachers represented. Pre-service teachers have more difficulty in making word problem where the dividend is less than the divisor and they also show typical errors in making the word problems. There were differences in the methods presented according to the contexts of division in problem solving. Through this study, it is necessary to rethink the teaching methods for fraction division instruction in the curriculum for pre-service teachers and analyze the formation process of 'knowledge for content and teaching' because of the differences in responses between grades.

• Knowledge Management Research
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• v.12 no.1
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• pp.53-76
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• 2011

This study aims to examine the effects of on premium convergence products buying behavior. This paper analyzed the positive attitude formation using the basic and extended TAM and also revealed how the positive premium convergence product attitude relate to relationship purchasing intention and word of mouth intention. The samples of 562 consumer indicate that the antecedents are consist of four dimension(perceived usefulness, perceived ease of use, social value) and attitude is developed into buying intention and word of mouth intention. We have reached the following conclusion about the antecedents and outcomes factors of customer attitude for the launch of premium convergence product. First, perceived usefulness, perceived delight, and social value had a positive effect on customer attitude but perceived ease of use did not. Second, we found that customer attitude had a positive effect on purchase intention and word-of mouth intention. Finally, interaction effect of perceived usefulness/perceived delight and social value had a positive effect on customer attitude. Our findings suggested that adoptian and diffusion of premium convergence product is influenced by several behavior factors. Managerially, our result emphasize that premium convergence products must satisfy not only the perceived usefulness/delight but also social value that consumers are seeking in order to be successful in the market. The theoretical and practical implications of these findings are discussed as well.

• Journal of the Korean Institute of Landscape Architecture
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• v.19 no.1
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• pp.99-121
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• 1991

A purpose of this study is to identify the concept formation and classify the diverse concepts which related to Kyoung(景) in the Classical Korean Poems(Chong, Chol(鄭澈, 1536-1593), Pak, Inno(朴仁老, 1561-1642), Yun Sondo(尹善道, 1587-1671) on the Yi dynasty period and to construct the direction of the use of that concepts in the future. The results were as follows ; The type of landscape concept was 9 types and had the following frequencies in order ; Kyoung(景)(3), Pung-Kyoung(風景)(2), Kyoung-Chi(景致)(2), Yeo-Kyoung(麗景), Cheong-Kyoung(淸景), Jin-Kyoung(眞景)(1), Mo-Kyoung(暮景)(1), Ka-Kyoung(佳景)(1), Kyoung-Mul(景物). Types of landscape concepts in Yi dynasty period were classified into 9 according to the many characteristics ; personal situations, faith, religion, confucianism in the specific time of Yi dynasty. The most popular type of landscape concepts in general was Kyoung(景). The word, "Pung-Kyoung(風景)" was used in expressing personal thoughts and feelings in one's recollection in terms of landscape elements. The word, "Mo-Kyoung(暮 景)" was used in expressing specific time and the dejection in one's heart in that time. The words, "yeo-Kyoung(麗景)" and "Ka-Kyoung(佳 景)" was used in expressing the landscape elements. The nine concepts had a grest deal to do with defining and perpetuating a personal characteristics, the place and landscape elements, and a society's character in the Yi dynasty period.ty's character in the Yi dynasty period.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.433-440
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• 2021

This study aims at testing word-of-mouth (WOM) by mediating positive and negative perceptions of purchase intention on low-cost carriers (LCC) flights in Indonesia. One of the communications mixes that airlines can carry out is WOM. WOM is a form of communication between passengers after using a flight. The formation of a positive perception of WOM is expected by airlines. If a positive perception of WOM has formed, a purchase intention will arise. The study population included LCC flight passengers in Indonesia, involving 387 respondents. For indicators and variables, validity and reliability tests were conducted using CFA, CR, and AVE tools. Sampling locations were Soekarno-Hatta and Kualanamu airports. Sample collection was obtained through purposive sampling, and the analytical tool used was structural equation modeling (SEM) with Lisrel. The results showed that WOM influenced purchase intention through positive and negative perceptions of WOM. It can be seen that a positive perception of WOM has a direct effect, while a negative perception of WOM has the opposite effect. In conclusion, the mediation of perceptions influences purchase intention, whether it in the same direction or the opposite ones. To conclude, WOM is an antecedent for it influences purchase intention.

• Journal of the Korean Society of Food Culture
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• v.21 no.5
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• pp.536-540
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• 2006

The purposes of this study were 1) to analyze the correlation between Word-of-Mouth(WOM) message sender credibility and WOM effect and 2) to analyze the differences of WOM message sender creadibility and WOM effect in off-line and on-line WOM communication. The messages were created as a form of scenario for this study. Respondents were asked to evaluate the message sender credibility and predict WOM behaviors after reading given scenario. The questionnaires were distributed to 200 customers and a total of 175 questionnaires were used for analysis(87.5%). The statistical analysis was conducted using SPSS Win(12.0) for descriptive analysis, paired t-test, factor analysis, correlation analysis. The positive off-line WOM message sender was considered as more credible(p<.001) than on-line WOM message sender. 'Message sender credibility' is correlated with 'attitude formation' in both channels, but 'reliable' factor of 'credibility' variable is not significantly correlated with 'attitude change'.

• Korean Journal of English Language and Linguistics
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• v.3 no.2
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• pp.211-231
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• 2003

The study of English words in terms of etymology has a long history, going back over 110 years since Murray et al. (1884). Scholars have therefore had lots of time to gather all kind of information on the origin of English words. In fact, Modern English is the product of a long and complex process of historical developments from a great diversity of sources. The origins and development of English words meaning ‘a vessel for washing, a bath or a toilet’ are traced from Old English to the twentieth century in this paper in terms of the semantic and/or conceptual categories of the words with their particular senses. We conclude this paper with a brief discussion of how the teaching of English words can give some feedback to both teachers and students under the circumstances of English education in Korea and/or how we come to a better understanding of this charming field of English etymology in its own right.