• 한국정보시스템학회지:정보시스템연구
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• 제17권1호
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• pp.63-82
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• 2008

Recently the development of information technology and the emergence of electronic commerce have brought significant changes of purchase behavior in customers. The purpose of this research is to investigate the important elements of e-CRM which influence the customers satisfaction in the shopping mall. Also this study is to investigate the relationship between customer satisfaction and repurchase intention and word of mouth intention. What we have found are as follows. (1) e-CRM elements greatly influencing on customer satisfaction in the shopping mall were e-Marketing, s-Sales, e-Service, and e-Security. (2) results of the relationship between customer satisfaction and repurchase intention was significant. (3) results of the relationship between customer satisfaction and word of mouth intention was significant. (4) results of the relationship between repurchase intention and word of mouth intention was significant. In conclusion, the results of this study will be helpful for the managers participating the operation of internet shopping mall.

• 복식문화연구
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• 제11권6호
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• pp.793-807
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• 2003

The purpose of this study is to show the component and anticipation factors of loyalty and word-of-mouth. Specifically, hypothesis is that trust in a salesperson will influence satisfaction with the salesperson, and the store. And the satisfactions with the salesperson and the store will influence the loyalty to the salesperson and the store. Another hypothesis is that loyalty to a salesperson and a store will influence word-of-mouth. Scale items used in this study were selected from developed scales and were adapted to conforming to the selling situation in the service setting. Factor analysis and Cronbach's alpha test were accomplished. A total of 703 samples was used to test the hypotheses. The primary method of statistical analysis to test the hypotheses was a structural equation modeling on LISREL 8.3. The results of the study are as follows: First, trust had an influence on satisfaction with a salesperson and a store. Second, the results suggested that satisfaction with the salesperson and the store influences loyalty to the salesperson and the store. Finally, loyalty to the salesperson and the store influenced word-of-mouth, as predicted.

• 산경연구논집
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• 제9권1호
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• pp.51-65
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• 2018

Purpose - This paper aims to identify factors that influence the users' word-of-mouth intention (WOMI) regarding mobile apps, focussing on the impacts of technology acceptance model (TAM) and social network theory. Research design, data and methodology - Based on TAM, this study integrates social network theory into the research model. The 317 sets of data collected in a survey were tested against the model using SmartPLS. Results - Our findings suggest the following: 1) Personal innovativeness positively influences perceived usefulness (PU), perceived ease of use (PEU) and perceived enjoyment (PE); 2) PEU affects PU and PE; 3) Both PU and Satisfaction are directly correlated with WOMI. Although PEU and PE has no direct impact on WOMI, they may indirectly affect WOMI via Satisfaction, as PU, PEU and PE all positively influence satisfaction; 4) Network density and network centrality both play a mediating role in the relation between PEU and WOMI. Referral Reward Program have a positive moderating effect on the relation between PU and WOMI. Conclusions - The findings of this study illustrate the traits of Apps that can promote users' WOMI, as well as the characteristics of people who are more likely to participate in the word-of-mouth process. The findings provide a theoretical basis for app developers to make word-of-mouth a marketing strategy.

• 한국정보시스템학회지:정보시스템연구
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• 제30권2호
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• pp.1-27
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• 2021

Purpose Even if many startups firms have developed innovative items and a potential for success, they often have a limited financial resources, which makes them difficult to do business. To overcome this financial difficulty, startups have used one of fintech services, called crowdfunding that can be a good alternative to solving the difficulty of financing. The purpose of this study is to empirically validate the proposed research model that investigates the reasons of trusting crowdfunding platform, which positively leads to two outcomes - intention to participate and word-of-mouth for reward-based crowdfunding project. Design/methodology/approach We proposed several factors categorized as trust, information quality, and platform traits that have a positive impact on trust of crowdfunding platform, which positively leads to intention to participate and word-of-mouth of crowdfunding. The collected(n=285) from individuals who have participated in crowdfunding project was analyzed with SmartPLS 3.0 to test proposed hypotheses. Findings The results showed that all proposed variables (website reputation, crowdfunding familiarity, digital storytelling, information quality, and interaction) had a significant impact on crowfunding platform trust with exception of product differentiation. In addition, crowfunding platform trust was positively associated with participating intention and word-of-mouth. Based on findings, we discussed the research results and implication alone with a direction for future studies.

• Asia Marketing Journal
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• 제22권3호
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• pp.1-28
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• 2020

With the development of information and communication technology and spread of smart devices, online information exchange has become a daily routine. Accordingly, the management and utilization of online word of mouth (WOM) has become an important issue for companies. Numerous studies have examined the impact of online WOM on firm performance. This study analyzes the impact of negative word of mouth (NWOM) on firm value, considering the influence of corporate social responsibility (CSR) activity and research and development (R&D) investment. Using a hierarchical linear model, we find that 1) NWOM has a negative impact on firm value, 2) CSR activities do not significantly influence this impact, and 3) R&D investment reduces this negative impact. This study contributes by demonstrating the effect of NWOM on firm value, examining the influence of CSR activities and R&D investment on the impact of NWOM, and confirming that the hierarchical linear model can be applied effectively to panel data in empirical studies. As a practical implication, companies must prevent and manage NWOM, whose impact, when caused by an unavoidable incident, can be alleviated by proactively announcing that the company is striving for competitiveness, for instance, by investing in R&D.

• Journal of Sport and Applied Science
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• 제7권2호
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• pp.13-19
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• 2023

Purpose: The purpose of this study is to provide directions and implications related to eco-friendly marketing and products of outdoor brand companies by empirically analyzing the influence of outdoor brand's eco-friendly activities on brand image and word of mouth. Research design, data, and methodology: In this study, a survey was conducted on those who have purchased outdoor brand products through the convenience sampling method, and a total of 470 effective samples were collected. Frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were conducted based on the collected data. Results: As a result of the analysis, first, it was found that eco-friendly marketing among the eco-friendly activities of outdoor brands did not have a positive effect on the brand image. Second, among the eco-friendly activities of outdoor brands, eco-friendly products were found to have a positive effect on the brand image. Third, it was found that the brand image had an effect on word of mouth intention. Conclusions: Academic and practical implications were discussed based on the research results that eco-friendly marketing of outdoor brands does not have a positive effect on brand image, eco-friendly products have a positive effect on brand image, and brand image affects word of mouth.

• 융합경영연구
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• 제12권1호
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• pp.65-75
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• 2024

Purpose: Through this study, first, we try to understand the characteristics of SNS beauty advertising using SNS. Second, focusing on S-O-R Theory, we aim to confirm the impact of SNS beauty advertising characteristics on positive emotions, commitment, and voluntary word-of-mouth intentions. Third, we intend to suggest measures related to effective SNS beauty advertising operation. Research design, data and methodology: To analyze the data collected of 308 questionnaires, the SPSS and AMOS statistical program was used, and the SNS beauty advertising characteristics were reclassified after analyzing the credibility and validity of the responses. Results: It was found that all SNS beauty advertising characteristics (interactivity, entertainment, credibility, and irritation) had a significant effect on positive emotions. However, entertainment and irritation did not have a significant effect on commitment. In addition, it was found that positive emotions had a positive effect on commitment, and commitment had a positive effect on voluntary word-of-mouth intentions, and positive emotions had no significant effect on voluntary word-of-mouth intentions. Conclusions: In order to improve consumers' commitment in SNS beauty advertising, it is important to secure trust through interaction, and it is judged that the more commit in SNS beauty advertising through positive emotions, the more spontaneous and positive word-of-mouth effect can be created.

• 한국음향학회지
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• 제27권6호
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• pp.303-308
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• 2008

본 연구는 한국어에서 단어빈도가 명사 정의하기에 미치는 효과를 살펴보는 것이다. 초등학생, 중학생, 고등학생, 대학생 80명을 대상으로 명사의 친숙도와 명사의 정의하기를 분석하였다. 의미범주를 "사용/목적," "묘사," "관련/관계," "부분설명," "설명," "오류," "부분설명-속성," "부분설명-특정 분류." "부분설명-비특정 분류," "설명-특정 분류," "설명-비특정 분류"로 분류하여 분석하였다. 그 결과 저빈도 명사보다 고빈도 명사의 경우 더 친숙도를 보였고 분류명사나 속성의 의미범주를 사용하는 "설명"의 경우 저빈도 명사보다 고빈도 명사의 경우 더 높은 빈도를 보였다. 그리고 분류명사와 속성의 의미범주가 연령에 따라 증가하였고 오류반응이 연령이 증가하면서 적게 나타났다. 따라서 명사 정의하기에서 명사의 출현빈도가 중요한 영향력을 미치는 것을 알 수 있었다.

• 대한간호학회지
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• 제10권2호
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• pp.21-40
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• 1980

In order to take cue of the dying persons and their survivors in a more positive and affirmative atti-tube. and to understand the valuable meaning of and dying. a survey was performed to 550 cases of health care personnels including 116 nursing students. 238 medical students. 137 nurses. and 59 doctors. Samplings were made through census Procedure from the entire group of medical and nursing students in College of Medicine. Chung-Ang University. and of licenced nurses and doctors in Chung-Ang University Hospital. and in Han-Gang Sacred Heart Hospital from the first to the end of march. 1980. These collected data were computerized at KIST by SPSS programming and were statistically analyzed by chi-square test. Through content analysis of the word associated with death and descriptive analysis of the death-re-lated variables. the following conclusion in is reached. First. Total numbers of death-word percieved by health care personnels were 198 kinds. Among them, 40 kinds of words associated with death were responded from than 1% of the total. As to the 10 death related word responded by free word association method. it was revealed that individual average number of death related word was 7.70 word. which came from higher number of words in the senior students (8.96 word) or the graduates (8.10 word) compared with the freshman (6.84 word). Second. In Content specific analysis of the death related word. more frequently perceived types summarized as the following order; the affective context of death. the diseases. the disasters. the religion, the funeral ceremonies. the separation, the drakness. and the life. Third. The most prevalent 10 words associated with death which the the respondents gave response to the the first recalling word. were as following o order； the dieases. the sadness, the vanity. the darkness, the frustration. the suicide. the incurable dieases, the graves. the dead. and the catastrophes. By sex, the diease is outstanding in females, but the vanity is in males. By occupation. the vanity and the dead was frequently observed in student group including senior students. while the incurable dieases presented by doctors. Fourth. In health care personnels. the first perceived ages of death were 11.47 $\pm$3.33 years (8.14- 15.80 years). Among them. senior students were inclined to percept death at the earliest age of life (11.28years). while doctors and nurses perceived death later in their life (12.98 years). Fifth, It is revealed in this survey that the most frequently responded death perceiving motives by health care personnels ar“psychological conflict”and“death of those around them”. Death perceiving motives can be classified in two factors; personality and life circumstances. Sixth It is of interest that only 11.3% health care personnels was found to feel death as inevitable or acceptable event. whereas 58.3% deny or reject it.

• 한국과학교육학회지
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• 제40권1호
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• pp.41-50
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• 2020

과학 개념에 대한 이해를 언어학적 관점에서 바라보면 학생들이 과학 개념어에 대한 깊고 정교한 이해와 더불어 정확하게 사용할 수 있는 능력을 길러주는 것이 매우 중요하다. 본 연구에서는 지금까지 과학 교육에서 과학 개념어에 대한 생산적 지식 교육의 기틀이 잘 마련되어 있지 않음에 주목하고, 과학 개념을 구성하고 있는 단어들 사이의 관계를 생산적이고 효과적으로 교육할 수 있는 방안을 탐색함으로써 과학 개념어의 생산적 지식 교육의 기틀을 제공하고자 하였다. 이를 위해 첫째, 몇 가지의 계량 언어학적 텍스트 분석 방법을 이용하여 과학 교과서 텍스트로 부터 과학 개념을 구성하고 있는 단어들과 그들 사이의 관계를 추출하고, 둘째, 각 방법의 결과로 추출된 단어 관계의 의미를 정성적으로 살펴본 뒤, 셋째, 이를 이용하여 과학 개념어의 생산적 지식 향상에 도움을 줄 수 있는 쓰기 활동 방법을 제안해 보았다. 중학교 1학년 과학교과서 '힘과 운동' 단원 텍스트를 클러스터 분석, 공기 빈도 분석, 텍스트 네트워크 분석, 그리고 워드임베딩의 네 가지 계량 언어학적 분석 방법을 사용하여 분석해 보았다. 연구 결과 첫째, 클러스터 분석 결과를 활용하여 문장 완성하기 활동을 제안하였다. 둘째, 공기 빈도 분석 결과를 이용한 빈 칸 채우기 활동을 제안하였다. 셋째, 네트워크 분석 결과를 이용하여 소재 중심 글쓰기 활동을 제안하였다. 넷째, 워드임베딩을 이용한 학습 중요 단어 목록 작성을 제안하였다.