• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.398-402
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• 2008

The purpose of this study is to investigate the impacts of e-service quality factors on customer satisfaction and behavior intention. Difference and moderating effect resulting from the type of web site users about an association with reaction of satisfaction and those component concepts are also one of the aims in the study. As the results, the study found that factors of web site service quality variables has a positive impact on customer satisfaction. And customer satisfaction also has a positive impact on relationship intention and word of mouth intention. According to those results, marketing managers should develop different service strategies.

• Journal of The Korean Association of Information Education
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• v.7 no.1
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• pp.37-47
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• 2003

A grading system of practical word processor skills is designed and implemented by using HWPML(Hangul Word Processor Markup Language) which is a product of Hangul and Computer Co Ltd. By using HWPML, which is a markup tag structure of Hangul file, Hangul files can be edited in other application programs. Authorized users can make questions. However, only the manager is allowed to register answers to the questions in order to maintain the correctness of grading. The result of test is stored in the database and the statistics on pass or failure can be shown interactively. The number of taking test and scores for each user are stored in the database and they can be accessed to whenever the user wants them. Comments on the test results are provided by the manager so that learners can intensity their weak points.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.10-27
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• 2018

The purpose of this study is to explore the meaning of happiness and unhappiness in Korean society through text mining analysis. Similar words with keywords(happiness/unhappiness) from online news portal are extracted using Word2Vec and TF-IDF method. We also use the K-LIWC dictionary to perform the sentiment analysis of words associated with happiness and unhappiness. In TF-IDF analysis, happiness and unhappiness are highly related to social factors and social issues of the year. In Word2Vec analysis, 'Hope' has been similar with happiness for six years. In K-LIWC analysis, 'money/financial issues', 'school', 'communication' is highly related with happiness and unhappiness. In addition, 'physical condition and symptom' is highly related to unhappiness. Implications, limitations, and suggestions for future research are also discussed.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.140-143
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• 2006

In this paper, we describe a question-answering system which extracts answers for the superlative questions which include the superlative words such as "the most", "the best", "the first", "the largest", "the least", and so on. The superlative questions are composed of four main components and others. Four main components are the superlative word, answer type, regional information, and a verb modified by the superlative word. We classify the superlative words into two types as to whether the verb has to be needed to be a question or not. The superlative word, answer type and regional information are essential elements to extract answer for all superlative questions. But the verb may be an essential element by the type of superlative word. Our system analyzes input question, and finds four main components of the superlative question. Also, our system searches relative documents and candidate sentences using them, and extracts answers from candidate sentences. Empirical result shows that our system has high precision and high recall for the superlative questions.

• The Journal of Korean Association of Computer Education
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• v.6 no.2
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• pp.9-21
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• 2003

This paper proposes an automatic construction system for transliteration dictionary from English-Korean parallel corpus. The system works in 3 steps: it extracts all nouns from Korean documents as the first step, filters transliterated foreign word nouns out of them with the language identification method as the second step, and extracts the corresponding English words by using a probabilistic alignment method as the final step. Specially, the fact that there is a corresponding English word in most cases, is utilized to extract the purely transliterated part from a Koreans word phrase, which is usually used in combined forms with Korean endings(Eomi) or particles(Josa). Moreover, the direct phonetic comparison is done to the words in two different alphabet systems without converting them to the same alphabet system. The experiment showed that the performance was influenced by the first and the second preprocessing steps; the most efficient model among manually preprocessed ones showed 85.4% recall, 91.0% precision and the most efficient model among fully automated ones got 68.3% recall, 89.2% precision.

• The Journal of Korean Association of Computer Education
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• v.11 no.3
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• pp.67-80
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• 2008

Various document categorization methods have been studied to provide a user with an effective way of browsing a large scale of documents. They do compares set of documents into groups of semantically similar documents automatically. However, the automatic categorization method suffers from low accuracy. This thesis proposes a semi-automatic document categorization method based on the domains of documents. Each documents is belongs to its initial domain. All the documents in each domain are recursively clustered in a level-wise manner, so that the category tree of the documents can be founded. To find the clusters of documents, the stop-word of each document is removed on the document frequency of a word in the domain. For each cluster, its cluster keywords are extracted based on the common keywords among the documents, and are used as the category of the domain. Recursively, each cluster is regarded as a specified domain and the same procedure is repeated until it is terminated by a user. In each level of clustering, a user can adjust any incorrectly clustered documents to improve the accuracy of the document categorization.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.301-311
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• 2011

This paper is aimed at providing fundamental data for marketing strategies needed to determine the direction of policy to operate hospitals in an effective way. From the analysis, it was found that: first, expectation toward hospitality of the staff, facilities, environment and administrative service of hospitals for the elderly exercises significantly positive(+) effects on satisfaction of patients; second, trust in and satisfaction with administrative service of hospitals for the elderly exerts significantly positive(+) effects on the intent of patients for revisit and information by word of mouth; and third, the intent for revisit influences positively the intent for information by word of mouth significantly. It is therefore needed to try to understand the motives and tendencies of the elderly in selecting hospitals, to promote their satisfaction and to cultivate the spirit for patient-oriented service. Furthermore, efforts should be made to gain trust of medical staff, effects of medical treatment as well as medical equipment in addition to laborious endeavors to work out marketing strategies backed up by price competitiveness of paradigm.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.611-619
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• 2016

Prior researches on brand authenticity so far have focused on the scale development for measuring brand authenticity. However, at the point of time it is necessary to consider the utilization of the proposed scale in an integrative approach. Accordingly, this study aims to examine brand authenticity mediated the effect of brand authority and ethicality on purchase and word-of-mouth intention. The survey method was used for this paper, and data from a total of 136 office workers were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, brand authority and ethicality do not have a direct effect on purchase and word-of-mouth intention but brand authenticity mediates the effect of brand authority and ethicality. Second, brand authority and ethicality have positive effect on brand authenticity. This study provides information on the purchase and word-of-mouth intention of salary man. Further, it will provide meaning suggestion point of the importance of brand authenticity in establishing the policy of brand management.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.551-561
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• 2013

The purpose of this study was firstly, to evaluate the contents of vocabulary game applications for young children's language learning. and secondly, to examine whether there is any differences between Korean and English word games in terms of the evaluation score. For this purpose, the word game applications in smart phone and tablet PC were analyzed, which included 30 Korean word games and another 30 English ones. The criteria to evaluate the contents were developed based on Children's Software Evaluation Instrument developed by CTR, the multimedia evaluation standard by Hee Sook Park, Young Joo Lee, and mobile contents evaluation standard by Soo Ui Choi. As a result, the educational value got the highest score whereas the design characteristics area got the lowest score in the whole evaluation analysis. And English word game applications mostly got higher score than Korean versions. The result of this study would suggest the way to evaluate educational game applications in use and to contribute to developing educational game contents aimed at young children's language learning.

• The Journal of the Korea Contents Association
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• v.6 no.3
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• pp.75-84
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• 2006

The internet has the capabilities of supporting and facilitating several forms of consumer interaction including one-to-one, one to many, or many-to-many interactions. Especially, previous studies revealed that the Online Word-of-Mouth communication is widely used as a source of customer's information seeking and purchase decision making. Even with this importance of the Online Word-of-Mouth communication on internet, few research has systematically addressed the issue. This study investigates the effect of interpersonal communication on consumers' information search activities and develops a model that depicts the key antecedents and mediating variables of interpersonal communication in internet shopping environment. The results are as follows: First, choice uncertainty, perceived risk, and knowledge uncertainty play an important role for perceived usefulness. Second, perceived usefulness has directly affected interactive communication of consumers' communication style. Thus, it is essential for internet companies to find ways to encourage their customers to engage in word-of-mouth communication.