• 복식문화연구
• /
• 제6권4호
• /
• pp.26-38
• /
• 1998

This paper is based on a survey of consumers 'opinions on underwears. The questions in the survey dealt with what materials were used to manufacture underwears, which underwears were worn together in combinations, and how comfortable underwears were. In addition, the respondents were asked about how many pieces of different underwears they posses. Through such research, this paper aims to provide a guide to manufacturing domestic underwears that are competitive against foreign bands. 336 women in their twenties, thirties, forties and fifties from Seoul and it's suburbs were surveyed. Statistical analysis was performed by calculating the average, frequency and standard deviation, and through one-way analysis and the Duncan test. The following are the results of the study : 1. Consumers were moderately satisfied with Korean-made underwears. In order to complete with foreign brands, products with high consumer-satisfaction levels must be produced. 2. Upper garments usually consisted of brassieres with shoulder straps and sleeveless shirts. For lower underwears, most people tended to wear panties under girdle, with garlets on top. This is most likely the resut of more people wearing slacks than skirts. 3. Consumer in their twenties had anaverage of 1.71 slips, while those in their thirties had 3.07, those in their forties and 3.25, and people in their fifties had 3.88 slips. Thus the number of slips a consumer possesses increases as age increases. for socks, people in their twenties had 7.4 pairs on average, those in their thirties had 5.5, those in their forties had 6.7, and those in their fifties had 5.3. Thus, those in their twenties possessed the most number of socks. Consumers in their twenties also had the largest proportion of socks among all the types of hosiery combined, with 47.1% of their hosiery being socks. 4. Consumers did tend to prefer cotton underwears, but according to the type of underwears, producting using mixed fabrics of cotton and synthetic fibers were also frequently worn. 5. The shape and form of underwear that consumers prefer in a ceratin time frame varies according to the latest fashion in outer wear. Therefore, planning design of underwear products by predicting the future trend of outer wear fashion is necessary.

• 한국의류산업학회지
• /
• 제21권2호
• /
• pp.151-162
• /
• 2019

This study identifies influential factors in regards to the purchase of celebrity fashion hot items and compares these factors in the age groups of teens and twenties. This study surveyed male and female consumers aged 10-20 years old for empirical analysis in July 2018. The study surveyed 322 consumers selected through online convenience sampling. Data were analyzed using SPSS for Windows 19.0, descriptive statistics, reliability analysis, ${\chi}^2$ analysis, regression analysis, ANOVA analysis, Duncan test, and t-test. The results were as follows. First, 87.6% of consumer have purchased celebrity fashion hot items more than once. In particular, female consumers in their 20s with a high fashion product expenditure tend to purchase more celebrity fashion hot items. Clothes and shoes were purchased more by 10-year-old males, shoes for males in their 20s, accessories for 10-year-old females female, and bags and accessories for female in their 20s. Second, there were no significant differences for those aged 10-20 years old in purchase satisfaction for celebrity fashion hot items according to age, gender, income, and fashion product expenditure. Consumers' awareness on corporate marketing intention to celebrity fashion hot items was higher among women in their 20s than men in their teens and twenties; in addition, the expenditure on fashion products also increased. Third, factors affecting the purchase of celebrity fashion hot items among teens and twenties were different according to age and gender. A higher need for identification for teenage male resulted in: lower media dependency, higher product involvement, fashion conformity, fashion innovativeness for 20s males, higher product involvement for 10s and 20s females, increased intention to purchase tended. This study provides consumer information and fashion item information that can be utilized in advertisement and promotion strategies for fashion companies that seek to perform celebrity marketing strategies that target consumers aged 10-20 years old.

• 한국의류학회지
• /
• 제32권7호
• /
• pp.1013-1022
• /
• 2008

As in our $20^{th}$ century, the dramatic advance of the science and medical technologies has led the advance of living standards. Even though the elderly people are increasing, the underwear for elderly women is not so various. As getting older, women's body shape is changing. But the most of underwear in the market are designed for the twenties whose body shape and proportion is generally stable. Besides, as the color and material of underwear are designed for young women, the elderly women have a poor choice of the underwear. The results of this study are listed in the following: (a) analyzing the current status of the underwear market for elderly women (b) searching what elderly take inconvenience in underwear, and (c) wearing test for search what elderly take inconvenience in brassier.

• 복식
• /
• 제53권1호
• /
• pp.87-98
• /
• 2003

The purpose of this study was to investigate body image as attitude toward physical appearance, and appearance-management behavior, and to analyze the relationship between body image and life style which affects consumer behavior. The method of the study was survey research by using questionnaires. Subjects were 323 women in their twenties. Statistical analysis methods were frequency, percentage. factor analysis, discrimination analysis, one-way ANOVA, x 2- test, and Duncan's multiple range test. The results of the study were as follows. As for appearance-management behaviors of woman in her twenties. 60.1% of all respondents experienced in diet. 31.6% experienced in plastic operation, 47.4% experienced in skin care, 44.9% experienced in perfect make up, and 84.8% experienced in hair dyeing. The group with high appearance concern showed high body satisfaction. Life-style factors were analyzed into 5 factors. The group with low appearance concern considered active family-focus life factor importantly, the group with middle appearance concern considered social life factor, and the group with high appearance concern considered self-focus life type and conspicuous consumption life factor. A significant difference was found in body image between groups according to social level and demographic characteristics. The female group in the mid twenties who majors in arts and athletics, resides on southern part of Han river, and belongs to high society was analyzed to show high appearance concern and body satisfaction. and many experiences of appearance-management behaviors.

• 한국의류학회지
• /
• 제24권4호
• /
• pp.521-529
• /
• 2000

This paper proposed the sizing system for women's upper clothes in order to improve clothing fitness and raise the productivity. The sizing system was classified according to 5 body types and 5 age groups. The size intervals of the basic dimensions were established at regular intervals centering around their means. The size interval of stature was 8cm centering around 158cm and that of bust girth 4cm centering around 84cm and that of hip girth 4cm centering around 92cm. Frequency distribution on the size of upper clothes showed that the most frequent size were 96-96-150 in the longest-fattest type, 88-96-158 in the long-fatter type, 84-92-158 in the medium length-fat type, 84-92-166 in the Short-balanced type, and 76-88-158 and 80-88-158 in the medium length-balanced type. The number of the sizes of upper clothes, which had frequencies more than 5%, was 32 and each size was presented with waist girth, back waist length and sleeve length. The size system classified by age group had 22 cases in the early twenties, 15 cases in the late twenties, 21 cases in the early thirties, 19 cases in the late thirties, and 15 cases in the forties.

• 한국의류학회지
• /
• 제46권2호
• /
• pp.292-309
• /
• 2022

The ongoing COVID-19 pandemic has caused a recession in the fashion industry. Therefore, this study aims to assess the influence of face masks on the selection of fashion products by Korean women in their twenties and thirties. This is highly relevant as the mandatory donning of face masks becomes a social norm. To this end, an in-depth interview and a survey were conducted. The results indicate that wearing a face mask affects consumers' fashion selection criteria in regard to styles, materials, colors, and types. Face masks have gradually contributed to the unification and simplification of fashion styles due to the atmosphere and wearing of the mask itself, which has led to a decline in the overall interest in fashion. Most consumers in this study felt a disconnect between face masks and fashion products, since the former have not been established within most fashion styles. Consequently, consumers had difficulty naturally aligning face masks with various fashion styles, which eventually led to a decreased interest in fashion. This study is significant in that it provides objective data that can be utilized to establish strategies in the fashion industry regarding the integration of face masks.

• 대한물리의학회지
• /
• 제9권3호
• /
• pp.243-248
• /
• 2014

PURPOSE: This study was aim to the change of muscle activities of lower extremity and waist during lifting a small object on the floor according to different foot position of women in their twenties wearing a skirt. METHODS: 9 women in their twenties wearing a skirt were selected and were measured the muscle activities of medial gastrocnemius (MG), tibialis anterior (TA), vastus lateralis (VL) and iliocostalis (IC) when they lifted a small object on the floor. The two different foot position employed were "both feet posed straight side by side" (condition 1) and "both feet posed diagonally to 45 degree" (condition 2) used. The order of feet position was selected randomly and the subject took a rest for 30 min between tests to prevent muscle fatigue. We calculated the mean and standard deviation of muscle activities and used Mann-Whitney U test to compare the difference between the two foot positions with SPSS(IBM Korea) RESULTS: The muscle activity of condition 2 was greater than that of condition 1 in right side of TA, VL, and IC and left side of TA, VL, MG and IC. The right side of TA, VL and left side VL were significant difference between condition 1 and condition 2(p<.05). CONCLUSION: We suggest "both feet posed straight side by side" position is better if a woman wearing a skirt lift the small object and it will help prevent the low back and lower limb problems in the future.

• 한국산학기술학회논문지
• /
• 제17권1호
• /
• pp.700-709
• /
• 2016

본 연구는 20대 여성을 대상으로 소비자의 일반적 특성(라이프스타일, 거주지, 소득)이 피부관리정보원의 중요도에 미치는 영향을 파악하기 위하여 설문, 조사하였다. 연구결과 20대 여성소비자는 피부관리정보원 6개 중 피부과의원을 가장 중요시 하는 정보원으로 인식하고 있었다. 피부관리정보원 6개의 중요도에 대하여 3개변인(라이프스타일, 거주지, 소득)을 이용하여 삼원변량분석한 결과 피부과의원, 신문 잡지, 가족 친구 지인, 소셜커머스 등 인터넷 정보원은 유의적인 차이가 나타났다. 이상의 결과를 바탕으로 마케팅 제언을 하자면, 서울의 피부과의원은 특히 고소득층 소비자를 대상으로 신문 잡지에 기사, 광고 등을 집중적으로 실어 홍보하는 것이 바람직하며, 대전의 고가전략을 쓰는 피부산업체에서는 인터넷정보원을 집중적으로 활용하면 훌륭한 마케팅 수단이 될 것이다.

• 패션비즈니스
• /
• 제28권2호
• /
• pp.15-32
• /
• 2024

This study aimed to investigate the perceptions and preferences of foreigners residing in Korea towards K-fashion. It sought to provide suggestions for the future development of K-fashion targeting this growing demographic. The results revealed that the longer foreigners had lived in Korea, the more positively they rated Korean fashion, shopping, and culture. The majority of foreigners purchased K-fashion items online, with popular choices including T-shirts, jackets, shirts, and jeans. Both men and women identified shoulders as a common problematic area when wearing clothing, with some issues also reported in the lumbar region. In terms of preferences, younger males (teens and twenties) were more inclined towards fads and celebrity wear compared to older males (thirties and forties). Similarly, younger females (teens and twenties) showed a higher preference for functionality and celebrity wear compared to older females (thirties and forties). These findings suggest that men tend to prioritize aesthetic factors when choosing K-fashion, while women prioritize practical considerations. To better cater to foreign consumers, suggestions for the development of K-fashion include promoting it through K-pop stars, considering dimensions related to foreigners' shoulders when designing top items, diversifying colors, sizes, and patterns, and providing English versions of online shopping platforms.

• 한방안이비인후피부과학회지
• /
• 제20권2호통권33호
• /
• pp.179-186
• /
• 2007

Objective : Skin barrier protects skin against harmful environment. Its function includes antimicrobial barrier as well as physical barrier. But there are few studies about skin barrier function about men and women who don't have skin disease. The aim of this study is to investigate skin barrier function healthy men and women show. Method : There are many ways to measure skin barrier function, but lately transepidermal water loss is mainly used to know skin barrier function. Transepidermal water loss was measured over eight four the Korean twenties and thirties who don't have skin disease from March 14th, 2007 to March 16th 2007. We surveyed cubital fossa and cheek beside nose to measure transepidermal water loss and used vapometer. Result : After analyzed data, we concluded that cheek showed higher transepidermal water loss than cuital fossa. At cheek, the thirties had higher transepidermal water loss than the twenties. The male got higher transepidermal water loss than the female at cheek and in the average. And temperature and humidity effected on transepidermal water loss. Conclusion: In our study, it was observed that temperature and humidity effected on transepidermal water loss. In traditional korean medicine, the inbalance of cold(寒), heat(熱), dryness(燥), wetness(濕) makes many diseases and the inbalance of them induces dameum(痰飮) and the disorder of blood flow. Dameum(痰飮) and the disorder of blood flow make skin diseases made by abnormal skin barrier function in many ways. So we need to study dameum(痰飮) and the disorder of blood flow to take care of patients who have abnormal skin barrier function.