• 한국의류학회지
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• 제43권1호
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• pp.33-50
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• 2019

This study investigates the decision-making processes of Iranian women in their twenties who purchased Hallyu beauty and fashion products. We conducted ten in-depth interviews of Hallyu enthusiasts who previously purchased Hallyu products. Interviewees were recruited using a snowball sampling technique based on nonprobability sampling. Interviews were conducted in the 1:1 in-depth interview format for one hour of each interview from April 11, 2017, to May 14, 2017, using semi-structured questionnaires, and recorded with consent. Our analysis of the characteristics of consumption behaviors of the women used seven steps of the purchase decision-making process. This study used interviews to analyze the following questions. Research Question 1. What is the decision process for Iranian women's consumer products purchase? Research Question 2. What are the characteristics and meaning of each stage of Iranian women's consumer decision-making process? Data collection in this study was limited to participants in their twenties; however, this research will be helpful for future Hallyu and Iranian consumer analysis. A follow-up study should examine the purchasing decisions of women in additional age groups in order to generalize the results.

• 복식
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• 제63권1호
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• pp.97-107
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• 2013

To give satisfaction with the fit to a wearer, the wearer's body size and body types should be considered first, this study conducted the descriptive statistical analysis on the upper body measurements of women in their 20s because their body shape has reached the completion stage of adult female's physical development. Also, the analysis classified their upper body types into groups to secure basic data for (maximum satisfaction with the fit of ready-to-wear clothing. The factor analysis was conducted using 49 items of measurement. The main factor analysis was used as a factor extraction method. After extracting the factors with Eigenevalues over 1, the factor loadings were drawn using the Varimax rotation. As a result, 6 factors were extracted. To secure internal consistency, factors that could lower the reliability of the experiment were taken out, so only 36 of the 49 items were used for the analysis. After selecting the items to recognize the main features of each body type, they were used for the final factor analysis. The entire R square of the 6 factors was 84.06%. To classify the upper body types of women in their 20s and to recognize the main features of each body shape type, the researcher conducted the cluster analysis with the items generated from the factor analysis. Through the cluster analysis, the upper body type of women in their 20s were classified into 3 body types. Also, since there are some restrictions on this research objects in terms of local and numbers of measured objects, the results of the this research should only be used as basic data.

• 한국의상디자인학회지
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• 제9권1호
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• pp.161-171
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• 2007

The purpose of this study was to classify the lower body of the lost women and to investigate the three-dimensional characteristics of each lower body somatotype of them. The subject were ninety seven women whose. age were twenties and whose height and bust girth were in the range of mean$\pm1\delta$ of typical body size of twenties' Korean women. The forty one variables of their lower body were measured by Martin's Anthropometric Instrument. And they were analyzed for mean, standard deviations factor analysis, and cluster analysis. In the second phase of analysis, the three participants were re-selected in each type were measured by Sliding Guage and analyzed their lower body somatotype. The results were as follows; The components of lower body of 20s' women were extracted with 7 factors through factor analysis and orthogonal rotation by the method of Varimax. The rate of the cumulative contribution was 84.1% the first factor was the thickness of lower body, the second factor was the vertical size of lower body the third factor was the front shape of hip, the forth factor was the vertical size of hip, the fifth factor was the shape of abdomen, the six factor was the flat-ratio of waist and the seventh factor was flat-ratio of hip. The somatotype of 20's women's lower body can be classified into 3 types. Type 1 is the standard somatotype of 20's women's lower body and the 34.0% of the participants in the study was categorized into type 1. Type 2 is a short and corpulency type with protruded abdomen and hip and the 29.9% of the participants in the study was categorized into type 2. And the type 3 is a tall and thin type with plat abdomen and hip and the 37.1% of the participants was categorized into type 3.

• 대한임상전기생리학회지
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• 제8권1호
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• pp.31-36
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• 2010

Purpose : The purpose of this study was to investigate the effects of core exercise on the static balance for females in their twenties. Methods : The core exercise program was conducted 3 times per week for 4 weeks. The result is based on the analysis of measuring static balance before and after the core exercise program. By using the GOOD BALANCE system, the assessment of the static balance ability was made before and after the exercise of 6 postures: normal standing, one left leg?and one right leg standing with eyes open and closed respectively. For each case, the experimental data were obtained in 3 items: mean X speed, mean Y speed, and velocity moment. Statistical analysis was performed using SPSS/Win(10.0) version and Willcoxon signed rank test. Results : From the result of this study, we found that mean X speed, mean Y speed and velocity moment of total postures significantly increased after the 4 week program of core exercises. Conclusion : These finding indicate that core exercises could be beneficial to females in their twenties due to the effect of increasing static balance.

• 복식
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• 제52권5호
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• pp.1-13
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• 2002

The purposes of this study are to examine the relation between twenties women consumer's fashion-color reception and clothing purchase behaviors, and to propose the most effective plans of color-marketing. A questionnaire survey examined 384 persons' opinions in total. First, consumers are classified into 3 groups. according to their preferring colors and the degrees of their concerning : 'type of leading fashion-color', 'type of following fashion-color', and 'type of being indifferent to fashion-color'. Second, this study analyzed the factors of consumers' clothes-purchasing motives. : all consumer groups showed their purchasing motives in the order of 'aesthetic sense'-pursuit factor. 'sensitivity'-pursuit factor, and 'actual profit and sociality'-pursuit factor. Third, the types of consumers' purchasing clothes were divided into 2 groups: type of planned buying. And type of unplanned buying. And the relations between the above 2 groups and purchasing motives were investigated, as a result. it was proved that the consumers who have the purchasing motives of 'sensitivity'-pursuit and 'actual profit and sociality'-pursuit conducted 'planned buying'. Fourth. the relations between motive of clothing purchase and the type of purchase behavior were examined by consumer group : in the consumer group of leading fashion-color, the more did they have the purchasing motives of 'sensitivity'-pursuit or 'actual profit and sociality'-pursuit, the more did they conduct' planned buying'. In the fashion-color following group, the more did they have the purchasing motives of 'sensitivity'-pursuit or 'actual profit and sociality'-pursuit, the more did they conduct 'unplanned buying'.

• Nutrition Research and Practice
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• 제13권1호
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• pp.41-46
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• 2019

BACKGROUND/OBJECTIVES: Taste perception is influenced by both nutritional factors and psychological factors. This study was undertaken to measure the 4 basic taste perceptions, nutrient intake, and mental health, and to examine the factors that affect insensitive taste perception in young Japanese women. SUBJECTS/METHODS: Young women in their late teens and twenties were enrolled as subjects. Taste perception was measured by applying the filter-paper disc method over areas of the chorda tympani nerve. Nutritional status was evaluated using brief, self-administered diet history questionnaires. The index of nutritional status was based on the 2015 Japanese dietary reference intakes. Mental health was assessed using the Japanese translation of the Profile of Mood States short version. This study was approved by the ethical committee at Osaka University. RESULTS: The normal taste perception group (four basic tastes [sweet, salty, sour, and bitter] identified as normal taste perception) comprised 55.4% of the subjects, while the abnormal taste perception group (more than 1 abnormal taste perception was perceived, regardless of flavor) comprised 44.6% of the subjects. There were no significant differences in nutrient intake (except manganese) and mental health between the normal and abnormal taste perception groups. Subjects who took 5 mg to less than 7.1 mg zinc per day were at significantly decreased risk of insensitive taste perception compared to subjects who consumed less than 5 mg zinc per day [Regression coefficient 0.831, 95% confidence interval 0.694-0.996]. CONCLUSION: The present results suggest that insensitive taste perception could be associated with zinc deficiency in young women in their late teens and twenties.

• 복식문화연구
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• 제6권4호
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• pp.175-187
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• 1998

Hats are an important part of the fashion accessory business and Their importance is increasing year by year. Their importance is increasing not only as a means of accessory ut also as a means of sportswear due to the leisure-sports boom of the 90's. As hats are becoming more and more popular and ready-made, demand for comfortable and easy-fitting hats are increasing. Being an piece of apparel, fitting is very important factor in hats as well s in other forms of clothing. But many hat-wears complain of dissatisfaction of fitting of their hats. In addition to this, another problem is hat most hat designs have been flown in from the West without inspection of their fits. Designs to fit the Koran face and head have not been developed properly. This study is based on the need for the development of a well-fitting hat pattern design for Korean young women. After taking actual measurements of 170 young womens, a size system was organized for developing patterns for different size groups.

• 대한한방부인과학회지
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• 제21권2호
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• pp.214-231
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• 2008

Purpose: The purpose of this research is a comparative study of the actual, the perceptive and the ideal body shape of the obese and non-obese female in their twenties and thirties Methods: The actual, the perceptive and the ideal body shape of the obese female and the non-obese female were collected and statistically analyzed in 25-34 years old. Results: In 25-29 years old the obese group and the non-obese group shows considerable difference in the weight, abdomen, calf circumstance in their actual body shape, but they recognize similar size as their ideal body shape in the hip, thigh and calf circumstances. They recognized that they are fatter than the actual body shape in the thigh, hip, and calf circumstances in common. In 30-34 years old the obese group and the non-obese group shows considerable difference in the weight, upper arm, abdomen, hip, thigh, calf circumstances in the actual body shape, but they recognize similar size as their ideal body shape in the thigh, hip, and calf circumstances. They recognized that they are fatter than the actual body shape in the weight, upper arm circumstances in common. Conclusion: These new data about body shape in 25-34 years women could be adopt as a useful clinical tool for body image related patients such as obesity, PCOD and postpartum patient in Korean women.

• 한국의상디자인학회지
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• 제17권3호
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• pp.183-196
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• 2015

This study aims to develop sleeve pattern of tailored jacket which shows seamlessly beauty of females in their twenties who have relatively smaller change of body compared people of other ages and has outstanding functional operation. So we selected a pattern of manufacturer who received highest score after evaluating wearing condition of three types of jacket in the industry, whose targets are career women in their twenties and then tested its appearance and functional operation of 6 experimental jackets with armhole depth of B/4 and B/4-1(cm) along with sleeve cap height of A.H/3, A.H/3+1, A.H/3+2. As a result, the pattern which has good result of external appearance evaluation were sleeve with armhole depth of B/4-1 and sleeve cap height of A.H/3+2 as well as sleeve with armhole depth of B/4-1 and sleeve cap height of A.H/3+1. The pattern of good result for movement adaptation were sleeve with armhole depth of B/4-1 and sleeve cap height of A.H/3 as well as sleeve with armhole depth of B/4 and sleeve cap height of A.H/3. So we could find that the larger is the armhole depth and height of sleeve, the better influence on adaptability of jacket it makes and that the smaller is the armhole depth and height of sleeve, the better influence on movement adaptability of jacket it makes. It has been proved that armhole depth of tailored jacket of females in their twenties doesn't affect significantly on its appearance when designing it but it makes good influence on movement adaptability when experimental clothing has armhole depth of B/4-1and that sleeve cap height of A.H/3 that is 1cm shorter than A.H/3+1 which is used in industry makes good influence on appearance and functional operation.

• 패션비즈니스
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• 제10권2호
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• pp.99-116
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• 2006

This study was aimed at giving help to the people intending to change their hair fashion feeling for changing their own hair colour design and also providing the guide line to the cosmetic circles for developing new hair colour design and promoting sales by statistically analyzing hair colours and the other factors(demographic characteristics, hair styling, total fashion feeling, hair style) of capital area women in their twenties based on the theoretical study on tatal fasion feeling & hair fashion feeling, and hair trend. The researching methods were composed of prior theoretical research, statistical analysis. The prior theoretical research was accomplished by analysis of literatures, magazines and internet sites about total & hair fashion feelings and hair trend. The statistical analysis used a questionnaire composed of 33 questions in 5 categories. The survey of the questionnaire had been conducted from June 15 to June 28 in 2005 on the 600 women in the capital area, investigated by a group of experts on cosmetics or clothing from academic or business society. The analysis of materials from the survey was done by SPSS program(ver. 12.0) using frequency analysis, $x^2$-test and cross tabulation analysis specified on high significant values. Based on the above results of $x^2$-test and cross tabulation analysis, categorized the characteristics of the hair fashion feeling groups, especially hair colours in the order of percentage. This study would be very helpful to the people trying to change their own hair fashion feeling and be useful to the cosmetic circles for developing new hair colour design and promoting sales by comprehending hair colour market and also be valuable to develop the analysis methodology of hair colour and hair fashion trend.