• Title/Summary/Keyword: women′s magazine

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The Evolution of Makeup Methods of Korean Women in Response to Changing Standards of Beauty in the Early 20th Century (20세기 초 미의식의 변화에 따른 국내여성들의 화장법)

  • Lee, Soon-Jae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.8
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    • pp.1364-1377
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    • 2010
  • Although the human body is a biological subject with definite and distinctive physical features, its actualization and perception differs among societies. The aesthetics of the human body are based on diverse cultural perceptions that must be considered prior to design development. This study establishes the foundations of newly adopted concepts of beauty that are presumed to have been established in the first half of the twentieth century that continue to affect our mindset even now. The research includes human figures in the articles of women's magazines and cosmetic advertisements in the early $20^{th}$ century. The results are as follows: First, the change of perception in the human body: Instead of being a subject of preservation, the body has become a subject of sculpture with emphasis on health in the 1920's and on beauty in the 1930's. The recognition of the importance of the body has created intensive attention on physical training and an increased sense of hygiene. The body exposed to the public perceives itself through the eyes of others that alter one's own perception of oneself as well as become a target of evaluation. There is an additional emphasis on the exotic eroticism of a passive subordinate. Western culture became the standard for modernization along with the dissociation of traditional standards and values. Through the effect of education and western thinking, the awareness of women's rights and self-appreciation was developed. Second, ideal beauty can be summarized as follows: Unprocessed natural beauty was extolled as ideal in the 1920's, but the 1930's, it highlighted big eyes and an aquiline nose that are the characteristics of western women. Taking care of one's appearance was recognized as an important value for every social class. Cosmetics and skin care treatments promised soft and white skin. In contrast to western cosmetics, dark and shiny hair was highly favored. Exercising and traveling, differing seasonal and regional skin treatments were also widely accepted. In its initial stages, the research had originally assumed that the beginning of the twentieth century would be a time in which traditional concepts of beauty and new, westernized aesthetics coexisted. However, as the research progressed, it was clear that the idea of beauty had already adopted occidental ideals by that time. Thus, it seems necessary to continue the study on the shifting paradigms of beauty that must have occurred in the nineteenth and late twentieth century.

A study on menopausal symptoms and health needs among middle aged women. (중년여성의 갱년기 증상과 건강요구에 대한 기초조사)

  • Cha, Young-Nam;Jang, Hyo-Soon;Kim, Keum-Ja;Han, Hae-Sil;Lim, Hye-Kyung;Chung, Young-Hae
    • The Korean Nurse
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    • v.34 no.4
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    • pp.70-82
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    • 1995
  • During the middle age of a woman's life cycle. several health changes and problems occur. Therefore. middle aged women must manage their health and maintain quality life by coping with bodily changes. However. today there is not enough research and health programs for middle aged women. Data from the study will be used for health promotion program development of middle aged women. Data was collected from January 21 to 24. 1995 by telephone interview. Four hundred middle aged women between 40 and 59 years old and living in Chon Ju City were interviewed. The results of this study were as follow: 1. Frequency rate of menopausal symptoms was 38.4%. The most serious menopausal symptom was psychosomatic symptom. Mean score orders of experienced symptoms were back pain, joint pain(1.80). nervousness(1.80). general weakness(1.67). 2. The most important problems as perceived by the clients were children(45.8%), health (24.0%) and economics(7.8%). The most serious health problems were concerning the muscle-skeletal system(45%) such as arthritis. spinal disk problems and osteoporosis. Adult diseases04.S%) such .as hypertension and diabetes were also health concerns. Health management activities reported were exercise(22.5%), social activity02%) and inactivity(53%)' 33% of clients were interested in health groups and they wanted a program of health education, exercise and social activity to be provided. 3. General characteristic variables were significantly related to the level of menopausal symptoms as follows: age(t=-2.06, p=0.040), status of marriage(t=-3.56, p=0.000), educational level (F=4.35. p=0.05) and menopausal status(t=4.37, p=0.000).

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A Study of Women's Health and Disease through Advertisements in Dong-a Newspaper between 1920 and 1945 (1920년~1945년까지의 동아일보 광고를 통해 본 여성의 건강과 질병)

  • Park, Gyu-Ri;Baek, Kyu-Hwan;Jung, Ji-Hun;Lee, Sang-Jae
    • The Journal of Korean Medical History
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    • v.28 no.2
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    • pp.87-96
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    • 2015
  • In this study, we investigated advertisements in Dong-a newspaper about gynecological drugs between 1920 and 1945 and analyzed the awareness of women's health and disease during the Japanese Colonial Rule. The advertisements included leukorrhea, oligomenorrhea, dysmenorrhea, feeling of cold, sterility, hysteria, and sexually transmitted infection and identified inattentive menstruation, improper intercourse, poor pre- and post-natal care as the cause for illness. This study includes the following limitations; it only analysed advertisements from Dong-a newspaper, and most of the drugs were manufactured in Japan and might not accurately reflect the health and disease of Korean women. Suggested future studies may include analysis of institute magazine and Japanese news advertisements during this period.

A Content Analysis of Fashion Trends in Wedding Dresses - Using Wedding Dress Magazine, ′My Wedding′and ′She′s Bride′Issued in 1997 -

  • Lee, Mi-Yeon;Lee, Myoung-Hee
    • The International Journal of Costume Culture
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    • v.2 no.2
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    • pp.45-59
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    • 1999
  • The objectives of this study were to identify fashion trend in the late 1990's by using content analysis of the design elements of wedding dresses in wedding magazine photographs. The data were selected among the wedding dress photographs in 1997 issues of two wedding's magazines, 'My wedding'and 'She's Bride'. The identified 455 photographs were classified into 15 major-categories of silhouettes, necklines, sleeves, materials, and trimmings, etc. 15 major-categories were consisted of 232 sub-categories. In the late 1990's, fashion trends of wedding dresses have mixed mainly dome silhouettes(56.0%), bell silhouettes, and tubular silhouettes. One-piece forms(90.8%) were familar more than two-piece forms. Necklines were used mainly such as square neckline(14.0%), high necklines(13.0) blended with other off-shoulder necklines, heart-shape necklines, and sweet-heart necklines, etc. Also camisole and strapless were added in neckline. Long-tight sleeves dominated at the late 1990's because that were used most (21.1%) among 22 sleeves sub-categories. And short sleeve, ruffled below-elbow length sleeves, and french sleeves were also used with the other sleeves. Long length in skirts(98.4%) were common but mini length were used rarely. Satin, lace, and solid cloth were the main materials in wedding dresses, however, spandex and velvet were also used. Various trimmings such as flowers(corsages), ribbons blended with embroidery, small flowers, buttons, frills, strings, and fur trimming are used. Especially, flowers used most(11.8%) among 61 trimmings sub-categories. But simplicity was shown in trimmings because there were dresses not having any decorations(14.3%). The wedding dress of the late 1990's has become more varied in design due to the reflection of changes in society and fashion of everyday garments while the traditional design of the wedding dress has been preserved.

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HIV/AIDS Related Knowledge and Attitude of Korean Childbearing Women (가임여성의 에이즈관련 지식과 태도)

  • Chang, Soon-Bok
    • The Korean Nurse
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    • v.33 no.5
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    • pp.46-62
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    • 1995
  • The purpose of this study was to identify the level of HIV/AIDS related knowledge and attitudes of Korean childbering women. The subject were 1152 Korean women who were living in the Seoul area and whose age was between 17-50 years. Data was collected by self reporting with a questionnaire of 57 items developed by the researcher. The reliability of the instrument for the HIV/AIDS related knowledge and attitudes were Cronbach's alpha. .6954 and .7987 respectively. The results were as follows: The mean age of the subjects was 26 years and 46.8% of them were married. The mean score for HIV/AIDS related knowledge was 14.7 out of a possible maximum score of 22. The correct answer rate for HIV/AIDS related knowledge was between 87.0-94.1% for the risk factors. and 36.4-54.8% for the transmission mode. Even though 87% of the subjects knew that homosexuals are risk group for HIV/AIDS. only half(55.8%) of the subjects answered that anal sex is the transmission mode. And only 57% of the subjects knew that HIV/AIDS transmission is possible through heterosexual contact. Their agreement level for attitudes was in order of communal coping (95%). pregnant women protection (94%). Problem appraisal (82%). patients isolation(68%). and disclosure of infection(67%). It was shown that the group who had a pregnancy (t=2.07, p=.039), used contraceptives (t=2.57, p=.OO1). and the group of college level graduates(t=3.61, p=.000) had a higher level of HIV/AIDS related knowledge. The agreement level of pregnant women protection. patient isolation. and problem appraisal were higher in the group of having had a pregnancy, having used contraceptives. and the group over 30 years of age. It was concluded that Korean childbearing women were quite knowledgeable about the risk factors but confused about the transmission mode. especially heterosexual contact. and they showed responsive attitudes to the HIV/AIDS issues considering the 339 infected cases in Korea. They preferred isolation of patients and communal coping as behavioral attitudes. Therefore it can be suggested that a HIV/AIDS prevention program should be focused on transmission mode.

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Visual Narrative Technique in Modern Fashion Photography - Focusing on Philip-Lorca diCorcia's Stranger in Paradise - (현대패션에 나타난 시각적 내러티브 기법 - 필립-로르카 디코르시아의 Stranger in Paradise를 중심으로 -)

  • Yun Young;Yang Sook-Hi
    • The Research Journal of the Costume Culture
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    • v.12 no.6 s.53
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    • pp.918-932
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    • 2004
  • Fashion is a product of form expressing the socio-cultural mood and aesthetic value of an age. Owing to development of the mass media and diversification of arts under the influence of post-modernism in the 20th century, fashion has been more briskly expressed to be presented to the people. With such basic conceptions in mind, this study was aimed at reviewing the fashion photography as visual medium. To this end, visual narrative techniques were analyzed and thereupon, Philip-Lorca diCorcia's fashion photography was examined. This study reviews such visual narrative techniques by dividing into visual and non-visual elements and thereby, examines the three-fold aspects of fashion photography expressions : Representative Level, Ground Level and Context Level. Also this study focuses on Philip-Lorca diCorcia's fashion photography in 'W magazine' which features portfolio form. This study analyzed the visual narratives shown in fashion photography and thereby, expand in diverse ways the fixed images of the conventional fashion photography commercials featuring beautiful models and exquisite costumes, and additionally, determined that fashion photography must be a kind of expression tool which could express not only the simple fashion but also the socio-psychological elements inherent in fashion.

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Style changes on women's hemline length - Focus on daywear in Vogue's 1950~2013 magazine - (여성 스커트 길이 스타일 변화주기에 관한 연구 - 1950년부터 2013년까지 Vogue 자료를 중심으로 -)

  • Ahn, In Sook
    • The Research Journal of the Costume Culture
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    • v.22 no.4
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    • pp.543-554
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    • 2014
  • The purpose of this study was to find whether hemline cycles exist and whether hemlines show greater within-year variability over time. Utilizing US Vogue data from 1950 to 2013 on hemline length of women's daywear, total 2102 day-dresses or skirts on full fashion pictures were analyzed. The skirt length was divided by the total length of figure in the picture which was measured from shoulder to ankle. Aggregated yearly means smoothed by means of three-point moving averages were used to provide a better indication of the long-term direction of movement of the hemline. Within-year hemline variability was smoothed by the way of three-point moving average as well. The data showed five cycles on hemline change processes. The first cycle took 21 years from 1950 to 1971, which was the longest period and had the biggest hemline changes. The second cycle was the shortest from 1971 to 1977, in which hemline moved between below-knee length and midcalf. The hemline in the third cycle moved between midcalf and miniskirt. The third cycle took 16 years from 1977 to 1993. The forth was a short cycle from 1998 to 2001, and hemlines moved moderately between below-knee length and above-knee length. The fifth cycle has been on going since 2001, and the hemline has been getting longer after 2007. The within-year variability of hemlines was bigger in 1980s than previous years and was steadily increased.

The Study of Nutrition-related Messages in Food Advertising by Content analysis of a Women's Magazine - Women's Dong-A, 1968-1995- (한국 여성지에 실린 식품광고 내용의 영양학적 분석 - 1968년-1995년 까지 발행된 여성동아를 중심으로 -)

  • Choi, Bong-Soon;Lee, In-Sook;Lee, Young-Eun
    • Journal of the Korean Society of Food Culture
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    • v.12 no.3
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    • pp.309-321
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    • 1997
  • To observe trends over time in the consumers' preference for food purchasing, a content analysis of food advertising in Women's Dong-A was conducted with the five-year intervals from 1968 to 1995. Advertisements for food were classified with the types of foods represented, the types of food products sold, and the types of promotional statements. The results of this study can be summarized as follows: 1. The percentages of advertisements for Ingredients &Condiments group; Fats, Sugars & Desserts group; and Beverages group were peaked in the 1970s; advertisements for Protein foods, Dairy products, and Fruits & Vegetables began to increase in early 1980s; and advertisements for Starch & Cereals stabilized over time. 2. The percentages of advertisements for products classified as Fresh, Frozen and Bottled foods increased linearly; and Canned, Dry products (whether ready-to-eat or required reconstitution) decreased. 3. The percentages of promotional statements about General Health Nutrition and Contains specific nutrients were all very high, although they may decrease in recent decade; promotional statements about Minimizes or Eliminates Certain substances increased linearly over time. 4. The advertisements of Consumer-related statement were very high over time. The proportion of statement about Taste was 60.6% of all advertisements.

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STUDY ON THE TOOTH SIZE AND DENTAL ARCH OF THE KOREANS (한국인의 치열궁과 치아의 크기에 관한 연구)

  • Seo, Jeong-Hun
    • The Journal of the Korean dental association
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    • v.10 no.3
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    • pp.155-158
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    • 1972
  • As a factor of dentistry, the form of the tooth especially the size plays an important part. And in orthodontics the relation between the tooth size, arch length and the basal arch is regarded important, and it is closely related to the extraction and retension probolem in treatment planning. The auther's study of the mesio-distal crown diameters of permanent teeth, width and length of the dental arch and basal arch from the cast of 50 men and 53 women who could be measured clerly, among 102 men and 107 women regarded as the normal occlusion showed the followings. 1. Table 1 and table 2 showed the measurement of the mesio-distal maximum width of the permanent teeth, width and length of the dental arch and basal arch of the upper and lower dentitions. 2. Men's mesio-distal width of the teeth, arch length and arch width of the upper and the lower dentition, basal arch width and basal arch length are larger than those of wonen's 3. We compared the Koreans with the American white. Upper central incisors, upper first molars and lower second premolars of the latter were larger than those of the former. And the Koreans's rest tooth of the rest were comparatively larger.

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