• 패션비즈니스
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• 제12권1호
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• pp.129-146
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• 2008

The purpose of this study is to identify components of CEO image and to examine predictors to affect company's market value. To explore the social construction of the CEO Image depicted in the popular business newspaper, the Wall Street Journal and daily newspaper of Korea, was analyzed. Then, the reconstructed image of the CEO was compared with the firm's stock price change to see their relationship, if any. This paper focused on the case of Carly Fiorina as previous chief of Hewlett-Packard, who was the Fortune's ranking of the 50 most powerful women in business is presented. The period for the analysis was five years and eight months from her inauguration(July, 1999) to the release(February, 2005). The results, four predictors such as nature, management ability, leadership style, appearance character had statistically significant relationship with both company's market value and the image of CEO. In addition to revealed that media coverage of Carly Filoina was commensurate with the financial performance, particularly stock price change of the Hewlett-Packard. In general, the best image of the CEO is highly transcends to the image of the company as well. Therefore it is need to manage effectively components of CEO image to enhance brand image and its brand value, which are further expected to enhance company's market value.

• Child Health Nursing Research
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• 제5권3호
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• pp.329-339
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• 1999

The Purpose of this study was to take the right direction and meet the requirements of newspaper function about child health through evaluation of child health information articles in newspapers. Data were collected 4 main daily newspaper by selecting child health information articles during 1 year from January 1 to December 31, 1998. The results of this study are as follows. The frequency according to health category, disease treatment(47 7%) topped followed by health maintenanceㆍpromotion(28.8%). growthㆍdevelopment(12.1%), disease Prevention(11.4%). The frequency according to WHO international disease classification, infectious disease (23.6%) take most. In evaluation area of child health information, practical usage(3.78) topped followed by accuracy(3.68), comprehensiveness(3.64), clearness (3.48), concreteness(3.33).

• 한국언론정보학보
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• 제27권
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• pp.63-91
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• 2004

이 연구는 한국 언론의 젠더담론을 살펴보기 위해 ${\ll}$조선일보${\gg}$ ${\ll}$한겨레신문${\gg}$을 사회면에 실린 여성관련 범죄뉴스의 프레임을 분석하였다. 스트레이트 기사형식을 선호하는 사회면의 범죄기사는 대부분 일화 중심적 뉴스 프레임을 취하고 있었다. 일화 중심 프레임의 기사들이 피해 여성의 이미지를 형성하는 프레이밍 기제들은 가해자 중심의 서술 및 여성 피해자의 타자화, 남성필자의 가부장적인 시선, 선정적 묘사, 여성의 신체적 취약성과 수동성 강조, 피해자 여성 비난하기 등이었다. 주제 중심적 프레임 기사의 특성은 선정성 부각과 함께 사회구조 탓하기와 구체적 대안의 부재로 분석되었다. 후속보도가 이어진 하양피살사건에 대한 사례분석의 결과에 의하면, 사건의 내용이 바뀌었음에도 불구하고 사건발생 초기에 설정된 흥미위주의 여성에 대한 선정적 프레임은 지속되었으며, 이는 한국언론의 내재된 여성관을 확인시켜주는 대표적 사례였다. 이러한 결과는 선정성을 강조하는 언론의 상업주의적인 태도와 경직된 취재보도체제에 비롯되며, 특히 남성편향적인 프레임들은 경찰발표를 그대로 받아쓰는 관행적인 뉴스제작 관습과, 남성기자와 남성적인 뉴스조직의 가치판단에 의해서 형성된다. 두 신문은 정치적 노선의 차이에도 불구하고 여성을 다루는 방식에서 여성문제에 대한 무관심을 드러내는 동시에 가부장적인 여성관을 보여준다. 이는 우리사회의 보수세력과 진보세력의 담론 모두가 남성적 담론으로서 여성은 담론상의 위치에서 사회적 약자로서 소외되고 있음을 반증한다.

• 한국언론정보학보
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• 제19권
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• pp.125-153
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• 2002

본 논문은 미군정기에 발행된 여성신문들을 여성운동과의 관계 속에서 살펴보고자 하는 것이다. 미군정기에 여성들을 대상으로 하는 일간지가 5개나 발행되었다는 것은 그만큼 당시의 여성운동이 활발했음을 보여주는 것이었다. 그 중 3개는 여성이 발행인이었고, 대부분의 신문에는 적은 수나마 여성운동과 직 간접적 관계를 맺고 있던 여성들이 참여하였다. 하지만 이런 여성신문들은 경제적 여건이 좋지 못해 휴간이 잦고 발행기간도 짧아 안정적으로 제 역할을 하지 못했다. 또한 신문의 내용이 여성신문으로서의 특성을 제대로 살렸다고 보기 어려운 점들도 있었다. 특히 당시 여성운동단체들이 본격적으로 여성해방을 위해 활동했다기보다는 대체로 국가수립을 둘러싼 정치활동의 보조적 역할을 하는데 머물렀기 때문에 여성운동단체들과 직 간접적 관계를 맺고 있던 여성신문들의 논조도 이런 특성을 그대로 보여 주는 한계를 드러냈다. 여전히 성별 분업론에서 크게 벗어나지 못한 논조들 보이며, 단지 현실적 필요 때문에 여성들의 정치 참여를 강조하는 입장을 보였을 뿐이다.

• Child Health Nursing Research
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• 제5권2호
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• pp.167-184
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• 1999

The purpose of this study was to provide basic data in child health education or counselling through content analysis related to child health in newspaper articles. Data were collected 8 daily newspaper by selecting health articles from neonate to adolescent period during 1 year from January 1 to December 31 in 1998. The data were analyzed in the framework of content analysis method and the reliability degree was 98% by the method of Holsti. The results of this study are as follows. 1. The frequency according to health category, disease treatment(46.7%) topped followed by health maintenanceㆍpromotion(28.0%), disease prevention(14.7%), growthㆍdevelopment(10.6%) 2. The frequency according to season, summer (36.4%) rank first. 3. The frequency according to WHO international disease classification, infectious disease (29.6%) take most. 4. According to child developmental age, similar frequency showed from infant to adolescent except neonate. 5. 201 themes, 43 category,4 health categories were confirmed in the content analysis. 6. Health maintenceㆍpromotion occupy 28.0% of health category include 14 categories. 7, Growthㆍdevelopment include 6 category occuping 10.6% of the whole health category. 8. Disease prevention occupy 14.7% of health category and contain 6 categories. 9. Disease treatment take top of health category by the rate of 46.7% and contain 17 categories.

• 무역학회지
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• 제46권4호
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• pp.61-76
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• 2021

This study focuses on three logistics-related news (Logistics Newspaper, Korea Shipping Gadget, and Korea Shipping Newspaper) in order to present changes in logistics issues, centering on Corona 19, which has recently had the greatest impact in the world. For data collection, two-year news articles in 2019 and 2020 (title, article, content, date, article classification, article URL) were collected through web crawling (using Python's BeautifulSoup, requests module) on the homepages of three representative logistics-related media companies. As for the data analysis methods, fundamental statistical analysis, Latent Dirichlet Allocation (LDA) for topic modeling, and Scattertext were performed. The analysis results were as follows. First, among the three news media related to logistics, the Korea Shipping Newspaper was carrying out the most active media activities. Second, through topic modeling with LDA, eight logistics-related topics were identified, and keywords and significant issues of each topic were presented. Third, the keywords were visually expressed through Scattertext. This is the first study to present changes in the logistics field, focusing on articles from representative logistics-related media in 2019 and 2020. In particular, 2019 and 2020 can be divided into before and after the outbreak of Corona 19, which has had a great impact not only on the logistics field but also on our lives as a whole. For future work, a multi-faceted approach is required, such as comparative studies of logistics issues between countries or presenting implications based on long-term time-series articles.

• 한국산학기술학회논문지
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• 제17권1호
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• pp.700-709
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• 2016

본 연구는 20대 여성을 대상으로 소비자의 일반적 특성(라이프스타일, 거주지, 소득)이 피부관리정보원의 중요도에 미치는 영향을 파악하기 위하여 설문, 조사하였다. 연구결과 20대 여성소비자는 피부관리정보원 6개 중 피부과의원을 가장 중요시 하는 정보원으로 인식하고 있었다. 피부관리정보원 6개의 중요도에 대하여 3개변인(라이프스타일, 거주지, 소득)을 이용하여 삼원변량분석한 결과 피부과의원, 신문 잡지, 가족 친구 지인, 소셜커머스 등 인터넷 정보원은 유의적인 차이가 나타났다. 이상의 결과를 바탕으로 마케팅 제언을 하자면, 서울의 피부과의원은 특히 고소득층 소비자를 대상으로 신문 잡지에 기사, 광고 등을 집중적으로 실어 홍보하는 것이 바람직하며, 대전의 고가전략을 쓰는 피부산업체에서는 인터넷정보원을 집중적으로 활용하면 훌륭한 마케팅 수단이 될 것이다.

• 가정과삶의질연구
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• 제9권2호
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• pp.49-62
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• 1991

The purpose of this study is to measure the overall level of consumer consciousness and behavior environmental problems of college women students and to analyze influencial factors. Five hundred and sixteen college women students were selected randomly, in Kwangju area. The methods of data analysis were Frequency Distribution, Mean , Percentile, one-Way ANOVA , Scheffe-test . Pearson's Correlation, and Stepwise Multiple Regression Analysis. Major finding are as follows; 1) The consumer consciousness and behavior an environmental problems of college women student showed significant differences according to the grade, age, major, socio-economic status, consumer education experience environmental problems, and frequencies of contacting mass media. 2) The consumer behavior on environmental problems of college women students had a positive relationship with consumer consciousness on environmental problems. Based on the above findings , this study suggests the followings; first the consumer education as a formal program is needed for the improvement of the consumer consciousness and behavior of college women student. Second. The content of the consumer education must emphasize more clearly the consumer rights in order to improve consumer's consciousness and behavior of environmental problems. Third. mass media of TV, radio, newspaper, magazine must be more active publicity and instruction in order to improve consumer's consciousness and behavior on environmental problems.

• 디지털융복합연구
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• 제19권5호
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• pp.407-414
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• 2021

본 연구는 1910~30년대 여성과 미술교육의 관계를 살펴보고, 여성이 젠더화된 미술교육을 통해 어떻게 봉건적 여성관을 허물고 여성에 대한 인식변화와 사회진출을 하였는지 살펴보고자 한다. 여성은 근대 교육을 통해 존엄성을 회복하고 자유와 남녀평등을 실현하기 위해 노력하였다. 그럼에도 불구하고 일제의 식민지 정책으로 여성은 부덕함양을 위한 수예(手藝) 교육을 받으며 다시 전통적 여성성의 공간으로 회귀하였다. 하지만 일본 유학을 다녀온 소수의 신여성들이 여성의 자립을 위해 수예보급에 앞장선 방법과 수예가 공식적으로 미술공예적 성격을 부여받아 전시공간으로 들어올 수 있었던 상황을 그 당시의 기록과 인터뷰, 신문기사를 통해 밝혀보고자 한다. 결과적으로 본 연구를 통해 수예교육과 여성성의 관계를 살펴보고, 여성을 사회적 존재로 성장시키는데 미술교육과 전시가 어떠한 역할을 하였는지 고찰해 볼 수 있는 계기가 되길 기대해 본다.

• 대한한의학회지
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• 제36권1호
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• pp.33-44
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• 2015

Objectives: The aim of this study was to understand the characteristics of herbal-drug-associated adverse events (AEs) reported in the internet newspaper articles and to take a countermeasure against the safety issue of herbal drugs. Methods: We searched the internet newspaper articles published from 2010 to 2014 in the 3 major portal sites in Korea, NAVER, DAUM, and GOOGLE. Search terms were the Korean words equivalent of 'herbal drug' and 'side effects'. Informations on the type and characteristics of suspected herbal drugs, AEs, and the patient records were extracted from the articles reporting the herbal-drug-associated AE occurred in Korea. Results: From 8,806 articles, a total of 36 AEs were found. The most frequently reported age group was 20s, and women outnumbered men. Obesity was the most common cause of administration. Doctors of Korean medicine clinic were the most commonly referred prescribers and purchasing route (11 cases). The most frequently mentioned medicinal herb was Ephedra sinica (7 cases) and the most commonly reported AEs were abdominal pain (8 cases), dizziness (6 cases), diarrhea (5 cases), and vomiting (5 cases) were followed in order. Ten cases were judged as serious AEs, and the others were not. Conclusions: Current customers demand health care providers to offer them sufficient information on the safety of herbal drugs. To satisfy their requirements, physicians of Korean medicine should be able to explain, predict, prepare, recognize, and deal with the herbal-drug-associated AEs. We propose an establishment of pharmacovigilance system for herbal medicine, in which doctors of Korean medicine are participated as important personnel, to collect and analyze the related AEs and offer credible information on the safety of herbal drug.