• 한국의류학회지
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• 제19권2호
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• pp.329-339
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• 1995

This study intended to provide valuable basic data for an efficient using newspaper advertising to manufactures by investising and analyzing the character of newspaper as fashion advertising and media environment, consumer's attitude of advertising subscription, a degree of recognition and concern on a newspaper advertising and a degree of like on expressive form of a newspaper advertising. A question that is drawn up by researcher base on existing records and preceding study was used as major method for understanding consumer's consciousness. The sample group is composed of female students, working women, housewives who lives in Seoul. The results of this study were as follows. 1. Manufactures should be developing Headline in subject matter to get out of plain sale advertising and event advertising. 2. Manufactures should difference to understanding Illustration that consumer prefer. Also using of photography is efficient and it is importent to use of color advertising that appeal to consumer. 3. The informative advertising is a high degree of efficiency by reason that the newspaper offers great news source and information.

• 비교문화연구
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• 제29권
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• pp.341-366
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• 2012

'Headline Database of Newspaper Articles' is a database which contains about 141,500 newspaper articles from 1949 to March, 2009. They are collected from two perspectives; 'language' and 'language life' by KOKKEN. There were 3312 newspaper articles (about 2.34%) which included the word ONNA at 'Headline Database of Newspaper Articles'. The number of newspaper articles related to ONNA started to increase in 1975 but they decreased afterwards. They increased rapidly in 1980 and maintained the condition. However, they started to decrease rapidly in 1990 and maintained the decreased condition. They increased rapidly again in 2004 and 2007. The main causes of rapid increase were the commercial message of instant noodles "I am the one who is making. I am the one who is eating." in 1975, newspaper articles related to "Starting of full-scale studies on female language" in 1980, comments of "active women" and "men's crime" related to a murder case of an elementary school student in Sasebo City and mixed attendance books in 2004, a comment of "Women are machines which give birth to babies" in 2007. Those six causes of rapid increase suggested that the perception of gender such as 'Men need to work outside and Women need to do housework and take care of child' which was fixed until then was changing and becoming a stereotype of virtual reality rather than reality. The vocabulary related to ONNA appeared 3411 times among 3312 newspaper articles which included ONNA. Typical forms of the vocabulary related to ONNA were and . They appeared 2390 times and occupied 70% of the whole data. (3411 times) The form of ONNANOKO among the vocabulary related to ONNA appeared 113 times and occupied a high rate. ONNANOKO(113) and other words such as SHOJO(115), JOJI(28), YOJO(9) (152 in total) implied that appearing of young women at newspaper articles were increasing. Also, the vocabulary related to 'female language' such as ONNAKOTOBA(28) ONNANOKOTOBA(10) and a woman's heart such as ONNAGOKORO(35) and ONNANOKIMOCHI(34) appeared frequently. The vocabulary related to JOSEI were divided into <$JOSEI^{**}$> and <$^{**}JOSEI$>. <$JOSEI^{**}$> were mainly related to an occupation. <$^{**}JOSEI$> were mainly used to express women by regional groups such as or combined with modifiers to express women such as . In case with modifiers, WAKAIJOSEI appeared 35 times and showed the highest frequency. It had negative evaluations in many cases. The vocabulary related to JOSI appeared on the form of <$JOSI^{**}$> and mainly associated with 'a girl's school' and 'a female student'.

• 한국의사학회지
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• 제28권2호
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• pp.87-96
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• 2015

In this study, we investigated advertisements in Dong-a newspaper about gynecological drugs between 1920 and 1945 and analyzed the awareness of women's health and disease during the Japanese Colonial Rule. The advertisements included leukorrhea, oligomenorrhea, dysmenorrhea, feeling of cold, sterility, hysteria, and sexually transmitted infection and identified inattentive menstruation, improper intercourse, poor pre- and post-natal care as the cause for illness. This study includes the following limitations; it only analysed advertisements from Dong-a newspaper, and most of the drugs were manufactured in Japan and might not accurately reflect the health and disease of Korean women. Suggested future studies may include analysis of institute magazine and Japanese news advertisements during this period.

• 응용통계연구
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• 제32권5호
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• pp.653-669
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• 2019

뉴미디어의 등장과 발달로 인해, 과거 미디어의 대부분을 차지한 종이신문의 이용량이 점차 줄어들어 종이신문의 정기구독률이 2016년 14%로 매우 저조하게 나타났다. 따라서 본 연구는 종이신문 정기구독 여부에 영향을 미치는 열독자 요인을 파악하고자 수행되었다. 이를 위해 한국 언론 진흥재단의 2016년과 2017년의 언론수용자 의식조사의 자료를 분석에 사용하였다. 열독자의 성별, 연령, 학력, 가구소득, 열독일수, 열독시간, 열독분량을 열독자의 특성으로 지정하였으며, 정기구독 여부에 열독자의 어떠한 특성이 영향을 미치는지 알아보기 위해 다중 로지스틱 회귀를 적합하고 해석하였다.

• 수완나부미
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• 제11권1호
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• pp.185-202
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• 2019

The early years of the twentieth century introduced Vietnam, then a French colony, to feminism, which helped expose the problem of suicide among women, prostitution, and the trafficking. This article surveyed writings in three influential newspapers published for and by women, namely, "Phụ Nữ Tân Văn" (PNTV) (Woman's Newspaper) 1929-1934,"Phụ nữ Thời Đàm" (PNTĐ) (Women's Discussions on Topical Questions) 1930-1934, and "Đàn Bà"(ĐB) (Women) 1939-1945. The writings were analyzed to illustrate how feminism was perpetrated in this period, and how the writers were able to reconcile it with prevalent Confucianism, which this paper also argued as having put in place, gender inequality.

• 패션비즈니스
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• 제8권4호
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• pp.45-59
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• 2004

The purpose of this study is to discover the present situation of fashion journalism, which is a collaborator and watchdog of the fast-growing fashion business industry, then to proffer fundamental data for the setting of desirable fashion journalism in the field of newspaper. Unlike magazine and internet news service which are focused on a specific group, daily newspaper has a far-reaching influence without regarding the age, gender and social status of the readers. Therefore, how newspaper deals with fashion and fashion phenomena has immense influence on the attitude and understanding of common people on fashion. Defining fashion journalism is an activity of gathering and mediating of various ideas and opinions on fashion, the beginning of fashion journalism of newspaper traces back to the late of 19th century. From then to the period of Japan's occupancy by force, newspaper used fashion articles to lead enlightenment of lifestyle. After Korean War, newspaper was one of the main path of in-flowing western culture and fashion trend till 1970s. During $1980s{\sim}1990s$, fashion articles in newspaper were separated from woman and family section and fashion journalism made their own way to a specialized field. In the beginning of 21st century, fashion journalism in the field of newspaper is armed with more various and profound contents then ever, but it is also true fashion journalism is not free from accusation of commercialization and agitation of preference on imported luxury goods. Today fashion articles of daily newspapers are not subordinated to the common idea, 'fashion is only for women'. Fashion articles deals with men as well as women. Information on new products is regarded more important than fashion trend. Articles are not restricted in the fashion section. It means fashion journalism is expanding its territory to business section, opinion section and so on. However, fashion news dealing with aged people or young children are very rare. It suggests target readers of fashion news are concentrated on the people who have a considerable buying power. An main article usually has more than 3 photos. That means not only photos in fashion news are established as essential visual information today but also commercialization of fashion news makes rapid progress in this field. Also the considerable dependancy on the information sources from manufacturing side can be a problem of sustaining accuracy and impartiality of news.

• 대한지역사회영양학회:학술대회논문집
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• 대한지역사회영양학회 2004년도 추계학술대회
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• pp.130-130
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• 2004

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2020년도 제62차 하계학술대회논문집 28권2호
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• pp.169-170
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• 2020

본 연구는 코로나19 상황에서 대한민국 긴급재난지원금의 모습을 주요 신문사 뉴스 기사들을 통해 분석하고 그 결과를 제시하고자 한다. 분석대상은 2020년 3월 22일부터(긴급재난지원금 첫 보도) 5월 31일까지, 중앙일간지(11개 신문사)의 '긴급재난지원금' 관련 신문기사들이다. 신문기사 분석방법론은 관련 연구주제가 선행연구가 축적되지 않는 상황에서 나름 가치 있는 연구접근법이다. 본 연구에서는 뉴스기사 빅데이터 분석 서비스인 빅카인즈를 활용하여, 관련기사의 뉴스 트렌드, 연관어, 관계도 등을 분석하여 제시하였다. 본 연구는 향후 해당 분석대상을 가지고, 보다 밀도 있고 깊이 있는 언어네트워크(의미망) 분석으로 확장해 나갈 계획이다.

• Journal of information and communication convergence engineering
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• 제18권4호
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• pp.216-221
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• 2020

Artificial intelligence (AI), an essential skill of the Fourth Industrial Revolution, is being actively taught in higher education; however, AI education is only in the preparatory stage in elementary, middle, and high schools. Investigating various newspaper articles related to AI education to date can aid in basic data collection, which is an important process in the preparatory stage. Accordingly, 13,378 newspaper articles were collected from a total of 21 newspapers, and five topics were extracted using the latent Dirichlet allocation (LDA)-based topic model along with frequency analysis. Newspaper articles from the early 2000s expanded to technologies related to the Fourth Industrial Revolution. Accordingly, education in AI fields should be linked with education in AI-based technology. In addition, efforts should be made to secure the continuity and sequence of AI education in cooperation with related higher institutions and companies.

• 인터넷정보학회논문지
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• 제15권4호
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• pp.43-55
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• 2014

본 연구는 트위터의 정보전달과 여론형성 기능에 주목해 트위터에서 사회적 이슈가 어떻게 해석 전달되고 있는지를 신문과 비교했다. 분석에 사용된 이슈는 MBC 파업으로 이에 관한 트위터의 맨션과 신문 기사를 분석함으로 해당 미디어에서 MBC파업 이슈가 어떻게 차별적으로 다뤄졌는지를 살펴보았다. 분석방법은 내용분석을 사용했으며 분석 항목은 트위터(신문기사) 형식, 정보원의 사용, 의견표출 방식, 인간적 흥미 프레임과 귀인 프레임의 사용 등이었다. 연구결과, 트위터와 신문의 차이를 분석항목에서 관찰할 수 있었다. 연구결과를 트위터와 신문 간의 이슈 속성의 차이 측면에서 논의하였으며 트위터와 신문의 미디어로써의 본질적 기능과 연관시켜 논의했다.